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22 Birthday Decorations for Women

Fail

The top 5 products take 100% of clicks, so 22 Birthday Decorations for Women is a Fail.

Flapen Score
26
26 / 100
Ranks 10,962 of 11,240 Home & Kitchen niches · −23 vs the category median of 49
Market size
$172K/yr412K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

22 Birthday Decorations for Women against its category

The dotted line is the Home & Kitchen average. Past it, 22 Birthday Decorations for Women is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 22 Birthday Decorations for Women market on Amazon at a glance

Shoppers on Amazon United States searched for 22 Birthday Decorations for Women 412K times last year and spent an estimated $172K. All 3 brands take every click. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $172K a year.

Searches, last 12 months
412K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
4.3%
Market size, estimated
$172Ka year
Peak month
January1.7× the quietest month
Top search term
22 birthday decorations120K searches a year

02 · Price

A sale here is worth $9.74.

Listings sell for $9.74 on average, from $8.99 to $10.13. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $9.74 that is $5K to $7K a year per listing.

Average price
$9.74under the $15 to $100 sweet spot
Price range
$8.99–$10.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #155 within Party Packs. It carries 2,401 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#155in Party Packs
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,401per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top 22 Birthday Decorations for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 27%
  • Brand 35%

Demand

22 Birthday Decorations for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top 22 Birthday Decorations for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 22 birthday decorations120K/yr
  • 22nd birthday decorations70K/yr
  • 22 birthday36K/yr
  • 22nd birthday31K/yr
  • 22nd birthday gifts for her22K/yr
  • 22nd birthday decorations for him18K/yr
  • feeling 22 birthday decorations16K/yr
  • happy 22nd birthday decorations14K/yr
  • 22 birthday decorations for him7K/yr
  • im feeling 22 birthday decorations9K/yr

Reviews and returns

What reviews say buyers love and hate about 22 Birthday Decorations for Women

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Inflation/Deflation”
50%of negative reviews mention “Assembly/Installation”
2.5%of orders come back
“Was a little confusing trying to put together”
A buyer, on “Assembly/Installation”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common 22 Birthday Decorations for Women questions

Answered from the same tracked data.