Is 22 birthday decorations for women profitable to sell on Amazon United States?

The niche generates $172K/yr across 3 tracked products. 90-day search growth is -12.6%. Flapen's verdict: Skip it (26/100).

How competitive is the 22 birthday decorations for women niche?

3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in 22 birthday decorations for women?

Top complaints mined from reviews: Assembly/Installation, Strength. The return rate is 2.5%.

When does demand for 22 birthday decorations for women peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the 22 birthday decorations for women niche?

Listings span $8.99–$10.13; the average listing price is $9.74 (sweet spot $15–$100). The average incumbent carries 2,401 reviews — the moat a new listing must climb.

22 birthday decorations for women

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Good2.5%

return rate — above 5% kills the launch gate

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,401

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$172K

$172K/yr · 412K searches

Avg price

Okay$9.74

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.6%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$8.99–$10.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, 22 birthday decorations for women is a $172K/yr Amazon United States market (412K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 26/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

22 birthday decorations for women market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $122K–$146K; units × avg price
Conversion rate: 4.3%
Avg BSR: #155
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 30 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

CIEHER88%
Woizoeiy7%
PYBHILK5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top 22 birthday decorations for women search terms

22 birthday decorations120K/yr -19.3%0.4% conv.
22nd birthday decorations70K/yr -7.5%0.3% conv.
22 birthday36K/yr -7.2%0.2% conv.
22nd birthday31K/yr -16.2%0.3% conv.
22nd birthday gifts for her22K/yr -6.4%0.2% conv.
22nd birthday decorations for him18K/yr -15.2%0.7% conv.
feeling 22 birthday decorations16K/yr -6.5%0.1% conv.
happy 22nd birthday decorations14K/yr -19.3%0.7% conv.
22 birthday decorations for him7K/yr +59.2%0.5% conv.
im feeling 22 birthday decorations9K/yr -11.0%0.2% conv.

All search terms

Top 22 birthday decorations for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CIEHER 22nd Birthday Sash and Tiara in Rose Gold - Perfect 22nd Birthday Decorations and Gifts for Women and 22 Year Olds - Includes Cake Topper

CIEHER$10.134.8★6,372 rev

32 Inch 22 Balloon Number Happy Birthday Balloons Banner 16 Inch Foil Letters Balloon Silver and Black Star Balloons for 22nd Birthday Decorations for Boys Black Party Decorations

Woizoeiy$10.104.5★331 rev

Black Glitter Look at You Turning 22 & Sh*t Banner Happy 22nd Birthday/Level 22 Unlocked/Cheers to 22 Years Funny 22nd Birthday Party Decorations Supplies

PYBHILK$8.994.6★500 rev

Newest

by launch date

32 Inch 22 Balloon Number Happy Birthday Balloons Banner 16 Inch Foil Letters Balloon Silver and Black Star Balloons for 22nd Birthday Decorations for Boys Black Party Decorations

Woizoeiy$10.10331 rev

1y ago

Black Glitter Look at You Turning 22 & Sh*t Banner Happy 22nd Birthday/Level 22 Unlocked/Cheers to 22 Years Funny 22nd Birthday Party Decorations Supplies

PYBHILK$8.99500 rev

2y ago

CIEHER 22nd Birthday Sash and Tiara in Rose Gold - Perfect 22nd Birthday Decorations and Gifts for Women and 22 Year Olds - Includes Cake Topper

CIEHER$10.136,372 rev

2y ago

What buyers say about 22 birthday decorations for women

What buyers praise and complain about, mined from review topics.

What buyers love

Inflation/Deflation25%

“Easy to inflate”

Assembly/Installation25%

“Easy set up”

Value For Money25%

“it was so worth it”

Efficiency25%

“Efficient”

What buyers complain about

Assembly/Installation50%

“Was a little confusing trying to put together”

Strength50%

“they are so fragile i tapped them to the wall”

Top return reasons

Size-Overall29%

Value For Money26%

Inflation/Deflation21%

Advertised Vs Actual Product8%

Assembly/Installation8%

Color5%

Defective Material/Parts3%

Common questions

Is 22 birthday decorations for women profitable to sell on Amazon United States?: The niche generates $172K/yr across 3 tracked products. 90-day search growth is -12.6%. Flapen's verdict: Skip it (26/100).
How competitive is the 22 birthday decorations for women niche?: 3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in 22 birthday decorations for women?: Top complaints mined from reviews: Assembly/Installation, Strength. The return rate is 2.5%.
When does demand for 22 birthday decorations for women peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the 22 birthday decorations for women niche?: Listings span $8.99–$10.13; the average listing price is $9.74 (sweet spot $15–$100). The average incumbent carries 2,401 reviews — the moat a new listing must climb.