21st Birthday Candles

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months

201K

Growth, 90 days vs prior 90

-1.7%

Conversion, latest week

7.5%

Market size, estimated

$107Ka year

Peak month

March1.6× the quietest month

Top search term

21st birthday candles62K searches a year

Listings sell for $7.10 on average, from $3.87 to $15.53. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $7.10 that is $2K to $4K a year per listing.

Average price

$7.10under the $15 to $100 sweet spot

Price range

$3.87–$15.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

1.7%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #503 within Candles. It carries 609 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

4.7%

Average rank

#503in Candles

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

609per listing

Listings tracked

47

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

1Amazon's first-year sales bar

Average brand age

27 months