21st Birthday Banner
MaybeThe top 5 brands take only 39% of clicks. But shoppers spend an estimated $85K a year here, so 21st Birthday Banner is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 4950
- Market size
- $85K/yr153K searches / yr
- 90-day growth
- +4.3%search demand this quarter
- Competition
- 30%top-5 click share · 54 brands · 64 sellers
Flapen Score
21st Birthday Banner against its category
The dotted line is the Home & Kitchen average. Past it, 21st Birthday Banner is stronger. Inside it, weaker.
Market
The 21st Birthday Banner market on Amazon at a glance
Shoppers on Amazon United States searched for 21st Birthday Banner 153K times last year and spent an estimated $85K. The top 5 brands take 39% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- +4.3%
- Conversion, latest week
- 5.4%
- Market size, estimated
- $85Ka year
- Peak month
- August1.8× the quietest month
- Top search term
- 21st birthday banner54K searches a year
02 · Price
A sale here is worth $10.22.
Listings sell for $10.22 on average, from $4.93 to $20.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $10.22 that is $0 to $1K a year per listing.
- Average price
- $10.22under the $15 to $100 sweet spot
- Price range
- $4.93–$20.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #2,580 within Banners. It carries 688 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #2,580in Banners
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 688per listing
- Listings tracked
- 68
04 · Newcomers
2 of last year's 25 launches cleared the first-year sales bar.
25 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 25
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top 21st Birthday Banner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
54 falling
Sellers
64
Top-5 brand share
39%
Top 20: 76%
Top-5 click share
30%
Top 20: 62%
Open market
57%
- Brand 111%
- Brand 29%
- Brand 38%
- Brand 46%
- Brand 54%
- Brand 64%
Demand
21st Birthday Banner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top 21st Birthday Banner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 21st birthday banner54K/yr
- happy 21st birthday banner37K/yr
- 21st birthday backdrop16K/yr
- 21st birthday banner for her11K/yr
- 21st birthday sign13K/yr
- 21st birthday banner for him9K/yr
- 21st birthday backdrop for her5K/yr
- 21 banner4K/yr
- 21 birthday banner3K/yr
Reviews and returns
What reviews say buyers love and hate about 21st Birthday Banner
We read the reviews and the return reasons for every product selling here.
“Tedious and time-consuming to put together”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 21st Birthday Banner questions
Answered from the same tracked data.









