21.25 x 15 inches puzzle frame
Skip itSoft demand (-19.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$30.19avg listing price — sweet spot $15–$100
Price range
Incredible$22.29–$46.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$115K$115K/yr · 30K searches
Review moat
Bad4,137.18avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 21.25 x 15 inches puzzle frame is a $115K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 46/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
21.25 x 15 inches puzzle frame market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $75K–$91K
- units × avg price
- Conversion rate
- 12.8%
- Avg BSR
- #373
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 220 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
13
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
10%
- JCJMY34%
- QOTIB18%
- LaVie Home14%
- Veleclo10%
- HUKONHEP8%
- NAOKBOEE6%
- Open — no brand owns it (4 brands, 10%)
Demand
Weekly Amazon search volume, last 31 weeks — -19.5% search growth over the last 90 days.Top 21.25 x 15 inches puzzle frame search terms
- 21.25 x 15 inches puzzle frame11K/yr
- 15x21.25 puzzle frame5K/yr
- puzzle frame 21.25 x 155K/yr
- 15 x 21.25 puzzle frame6K/yr
- puzzle frame 15x21.254K/yr
Top 21.25 x 15 inches puzzle frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JCJMY 15x21.25 Puzzles Frame Black Wall Hanging 15 x 21.25 Picture Frame for 15 by 21.25 Poster Photo Canvas Picture Puzzles with Shatter Resistant Plexiglass Black
JCJMY$28.944.5★11,068 rev
QOTIB Wood 15x21.25 Puzzle Frame Black for Wall Hanging 15 x 21.25 Picture Frame Poster Photo Frame for Wall Horizontally or Vertically Black 1 Pack
QOTIB$27.044.5★1,532 rev
LaVie Home 15x21.25 Picture Frame Black Puzzles Frame for Wall Decoration Classic Black Minimalist Style Suitable for Decorating Houses Offices Hotels Puzzles Posters Photos or Artwork1 Pack
LaVie Home$31.024.5★8,711 rev
Veleclo 15x21.25 Picture Frame for Wall Display 15x21.25 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 15 x 21.25 Puzzle Frame for Wall Display Handpicked Gift Collection
Veleclo$28.884.4★1,411 rev
HUKONHEP 15x21.25 Black Picture Frames Photos Frame with Plexiglass Wall Gallery Photo Frames Horizontal and Vertical for Wall Mounting Home Office Decoration
HUKONHEP$22.784.5★2,338 rev
Newest
by launch date
Fisnish 15x21.25 Picture Frame Classic Black 15 x 21.25 Puzzles Frame for Horizontal or Vertical Wall Mounting 1 Pack
Fisnish$25.263,543 rev
MENNTHUI 15x21.25 Black Picture Frame Wall Mounting Horizontally or Vertically Decoration for Photos Paintings Posters Artwork
MENNTHUI$23.714 rev
HUKONHEP 15x21.25 Black Picture Frames Photos Frame with Plexiglass Wall Gallery Photo Frames Horizontal and Vertical for Wall Mounting Home Office Decoration
HUKONHEP$22.782,338 rev
euwazram Rustic Walnut 15x21.25 Frame - Single Frame 15 x 21.25 Poster Frame for Artwork Puzzles Photos and Movie Posters Picture Frames
euwazram$26.65490 rev
QOTIB Wood 15x21.25 Puzzles Frame Deep Brown for Wall Hanging 15 x 21.25 Picture Frame Poster Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack
QOTIB$31.901,645 rev
Trending
90-day click momentumFisnish 15x21.25 Picture Frame Classic Black 15 x 21.25 Puzzles Frame for Horizontal or Vertical Wall Mounting 1 Pack
Fisnish$25.264.4★
HUKONHEP 15x21.25 Black Picture Frames Photos Frame with Plexiglass Wall Gallery Photo Frames Horizontal and Vertical for Wall Mounting Home Office Decoration
HUKONHEP$22.784.5★
MENNTHUI 15x21.25 Black Picture Frame Wall Mounting Horizontally or Vertically Decoration for Photos Paintings Posters Artwork
MENNTHUI$23.715.0★
euwazram Rustic Walnut 15x21.25 Frame - Single Frame 15 x 21.25 Poster Frame for Artwork Puzzles Photos and Movie Posters Picture Frames
euwazram$26.654.6★
Homeforia 15x21.25 Black Puzzle Picture Frame High-End Metal Glass
Homeforia$35.044.8★
What buyers say about 21.25 x 15 inches puzzle frame
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful frame”
“Perfect fit”
“Great Quality”
“At such an affordable price”
“Works as advertised”
“Framing puzzles”
“It was super easy to install my puzzle once sealed”
“accents the display really well”
“Looks nice on the wall”
“Its light weight and fits perfectly”
What buyers complain about
“Bad quality for price”
“Then one broke trying to press in the clips”
“my puzzle description on the box was wrong”
“Didn't work for my puzzle”
“Cheap feeling”
“white scuff marks on the frame surface”
“it appear to be heavily used”
“Large frames can be expensive”
Top return reasons
Common questions
- Is 21.25 x 15 inches puzzle frame profitable to sell on Amazon United States?
- The niche generates $115K/yr across 17 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the 21.25 x 15 inches puzzle frame niche?
- 10 brands and 13 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in 21.25 x 15 inches puzzle frame?
- Top complaints mined from reviews: Quality-Overall, Durability, Advertised Vs Actual Product. The return rate is 2.4%.
- What does it cost to enter the 21.25 x 15 inches puzzle frame niche?
- Listings span $22.29–$46.40; the average listing price is $30.19 (sweet spot $15–$100). The average incumbent carries 4,137 reviews — the moat a new listing must climb.