20x36 Pillows Set of 2
FailThe average product has 37,013 reviews to catch up to, so 20x36 Pillows Set of 2 is a Fail.
- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $344K/yr153K searches / yr
- 90-day growth
- -0.9%search demand this quarter
- Competition
- 77%top-5 click share · 11 brands · 19 sellers
Flapen Score
20x36 Pillows Set of 2 against its category
The dotted line is the Home & Kitchen average. Past it, 20x36 Pillows Set of 2 is stronger. Inside it, weaker.
Market
The 20x36 Pillows Set of 2 market on Amazon at a glance
Shoppers on Amazon United States searched for 20x36 Pillows Set of 2 153K times last year and spent an estimated $344K. The top 5 brands take 85% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 7.9% of those searches ended in a purchase.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $344K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- -0.9%
- Conversion, latest week
- 7.9%
- Market size, estimated
- $344Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- 20x36 pillows set of 233K searches a year
02 · Price
A sale here is worth $28.48.
Listings sell for $28.48 on average, from $18.19 to $50.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $28.48 that is $21K to $28K a year per listing.
- Average price
- $28.48inside the $15 to $100 sweet spot
- Price range
- $18.19–$50.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $21K–$28K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Bed Pillows & Positioners. It carries 37,013 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #66in Bed Pillows & Positioners
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 37,013per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top 20x36 Pillows Set of 2 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
19
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
12%
- Brand 143%
- Brand 215%
- Brand 311%
- Brand 410%
- Brand 56%
- Brand 63%
- Open — no brand owns it (5 brands, 12%)
Demand
20x36 Pillows Set of 2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top 20x36 Pillows Set of 2 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 20x36 pillows set of 233K/yr
- 20x36 pillow18K/yr
- 20x36 pillow insert14K/yr
- 20x40 pillow15K/yr
- 20x40 pillows set of 210K/yr
- 20 x 36 pillow insert9K/yr
- 20 x 36 pillow10K/yr
- 20 x 40 pillow9K/yr
- 36x20 pillow insert5K/yr
- 20x36 pillows5K/yr
Reviews and returns
What reviews say buyers love and hate about 20x36 Pillows Set of 2
We read the reviews and the return reasons for every product selling here.
“Not as comfortable as I had hoped”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 20x36 Pillows Set of 2 questions
Answered from the same tracked data.









