20x30 Pillow
MaybeProducts sell for $23.99 on average, inside the sweet spot. But the average product has 27,340 reviews to catch up to, so 20x30 Pillow is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 4952
- Market size
- $266K/yr160K searches / yr
- 90-day growth
- +3.9%search demand this quarter
- Competition
- 71%top-5 click share · 15 brands · 24 sellers
Flapen Score
20x30 Pillow against its category
The dotted line is the Home & Kitchen average. Past it, 20x30 Pillow is stronger. Inside it, weaker.
Market
The 20x30 Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for 20x30 Pillow 160K times last year and spent an estimated $266K. The top 5 brands take 73% of clicks. Demand peaks in Sep. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $266K a year.
- Searches, last 12 months
- 160K
- Growth, 90 days vs prior 90
- +3.9%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $266Ka year
- Peak month
- September2.0× the quietest month
- Top search term
- 20x30 pillow61K searches a year
02 · Price
A sale here is worth $23.99.
Listings sell for $23.99 on average, from $11.84 to $50.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $23.99 that is $12K to $18K a year per listing.
- Average price
- $23.99inside the $15 to $100 sweet spot
- Price range
- $11.84–$50.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $12K–$18K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Bed Pillows & Positioners. It carries 27,340 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #43in Bed Pillows & Positioners
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 27,340per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top 20x30 Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
15 falling
Sellers
24
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
23%
- Brand 131%
- Brand 216%
- Brand 39%
- Brand 48%
- Brand 57%
- Brand 65%
Demand
20x30 Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.0×
Search terms
Top 20x30 Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 20x30 pillow61K/yr
- 20x30 pillows set of 216K/yr
- 20 x 30 pillow19K/yr
- pillow 20x3014K/yr
- 20x30 pillow insert14K/yr
- pillows 20x309K/yr
- 20x30 pillows7K/yr
- 20 x 30 pillows set of 25K/yr
- 30x20 pillow6K/yr
- 20 x 30 pillow insert5K/yr
Reviews and returns
What reviews say buyers love and hate about 20x30 Pillow
We read the reviews and the return reasons for every product selling here.
“not for comfort”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Canning Lids
$1.5M/yr+93.0%
10000 Btu Window Air Conditioner
$2.2M/yr+199.1%
Green Graduation Decorations Class of 2023
$190K/yr+184.6%
4th of July Float Decorations
$77K/yr>1,000%
Fall Candles
$620K/yr+155.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 20x30 Pillow questions
Answered from the same tracked data.