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20x27 Frame

Fail

Shoppers spend an estimated $69K a year here, so 20x27 Frame is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$69K/yr29K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
53%top-5 click share · 18 brands · 23 sellers

Flapen Score

20x27 Frame against its category

The dotted line is the Home & Kitchen average. Past it, 20x27 Frame is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 20x27 Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 20x27 Frame 29K times last year and spent an estimated $69K. The top 5 brands take 76% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
8.0%
Market size, estimated
$69Ka year
Peak month
January1.9× the quietest month
Top search term
27x20 frame14K searches a year

02 · Price

A sale here is worth $29.81.

Listings sell for $29.81 on average, from $21.42 to $47.70. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $29.81 that is $0 to $3K a year per listing.

Average price
$29.81inside the $15 to $100 sweet spot
Price range
$21.42–$47.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #123 within Picture Frames. It carries 6,404 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
92%
Out of stock, average day
5.8%
Average rank
#123in Picture Frames
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
6,404per listing
Listings tracked
25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top 20x27 Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

23

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

21%

  • Brand 134%
  • Brand 214%
  • Brand 313%
  • Brand 410%
  • Brand 57%
  • Brand 63%

Demand

20x27 Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top 20x27 Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 27x20 frame14K/yr
  • 27 x 20 frame6K/yr
  • frame 27x205K/yr
  • picture frame 20x274K/yr

Reviews and returns

What reviews say buyers love and hate about 20x27 Frame

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Frame Quality”
19%of negative reviews mention “Frame Quality”
3.2%of orders come back
“Weak frame”
A buyer, on “Frame Quality”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 20x27 Frame questions

Answered from the same tracked data.