20x20

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months

37K

Growth, 90 days vs prior 90

+15.9%

Conversion, latest week

4.2%

Market size, estimated

$122Ka year

Top search term

20x2019K searches a year

Listings sell for $78.18 on average, from $9.70 to $554.85. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $78.18 that is $0 to $8K a year per listing.

Average price

$78.18inside the $15 to $100 sweet spot

Price range

$9.70–$554.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

1.4%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #60 within Decorative Pillows, Inserts & Covers. It carries 28,298 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

88%

Out of stock, average day

1.4%

Average rank

#60in Decorative Pillows, Inserts & Covers

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

28,298per listing

Listings tracked

42

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

35 months