Skip to content

2023 Glasses

Fail

The top 5 brands take 100% of clicks, so 2023 Glasses is a Fail.

Flapen Score
23
23 / 100
Ranks 11,069 of 11,240 Home & Kitchen niches · −26 vs the category median of 49
Market size
$45K/yr111K searches / yr
90-day growth
-44.1%search demand this quarter
Competition
93%top-5 click share · 5 brands · 6 sellers

Flapen Score

2023 Glasses against its category

The dotted line is the Home & Kitchen average. Past it, 2023 Glasses is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2023 Glasses market on Amazon at a glance

Shoppers on Amazon United States searched for 2023 Glasses 111K times last year and spent an estimated $45K. All 5 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 23 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -44.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-44.1%
Conversion, latest week
4.6%
Market size, estimated
$45Ka year
Peak month
December191.7× the quietest month
Top search term
new years glasses41K searches a year

02 · Price

A sale here is worth $8.80.

Listings sell for $8.80 on average, from $4.55 to $17.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $8.80 that is $0 to $880 a year per listing.

Average price
$8.80under the $15 to $100 sweet spot
Price range
$4.55–$17.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$880
Returns
6.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.9% of listings are out of stock. The average listing ranks #80,823 within Photobooth Props. It carries 46 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
29.9%
Average rank
#80,823in Photobooth Props
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
46per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
15 months

Products

Top 2023 Glasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 132%
  • Brand 221%
  • Brand 319%
  • Brand 419%
  • Brand 59%

Demand

2023 Glasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 191.7×

Search terms

Top 2023 Glasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • new years glasses41K/yr
  • happy new year glasses16K/yr
  • new year glasses15K/yr
  • new years eve glasses27K/yr
  • nye glasses12K/yr

Reviews and returns

What reviews say buyers love and hate about 2023 Glasses

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Value For Money”
100%of negative reviews mention “Quality-Overall”
6.8%of orders come back
“Terrible, mala calidad”
A buyer, on “Quality-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common 2023 Glasses questions

Answered from the same tracked data.