Is 2 x 4 rug profitable to sell on Amazon United States?

The niche generates $57K/yr across 66 tracked products. 7 of 18 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Skip it (46/100).

How competitive is the 2 x 4 rug niche?

42 brands and 53 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in 2 x 4 rug?

Top complaints mined from reviews: Size-Overall, Grip, Thickness. The return rate is 4.2%.

When does demand for 2 x 4 rug peak?

Demand peaks in Jan–Aug; the busiest month runs 1.6× the quietest.

What does it cost to enter the 2 x 4 rug niche?

Listings span $8.06–$47.41; the average listing price is $23.13 (sweet spot $15–$100). The average incumbent carries 6,110 reviews — the moat a new listing must climb.

2 x 4 rug

Skip it

A small market ($57K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$23.13

avg listing price — sweet spot $15–$100

Brand share

Great48%

top-5 brand share — no brand owns this niche

Price range

Great$8.06–$47.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Review moat

Bad6,109.65

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-14.3%

90-day search growth — must beat 0% to launch

Market size

Bad$57K

$57K/yr · 155K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, 2 x 4 rug is a $57K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Aug. Verdict: Skip it — 46/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

2 x 4 rug market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $46K–$58K; units × avg price
Conversion rate: 1.6%
Avg BSR: #136
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 4.7%
Avg brand age: 34 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

42 falling

Sellers

Top-5 brand share

48%

Top 20: 84%

Top-5 click share

35%

Top 20: 66%

Open market

47%

HY HAO YUN LAI14%
simpWalnut10%
YAMEIJING9%
Hazo Haus8%
Lahome8%
HILORUUG5%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -14.3% search growth over the last 90 days.

Peak months: Jan, Aug · busiest ÷ quietest = 1.6×

Open Trend

Top 2 x 4 rug search terms

2x4 bathroom rug36K/yr +3.1%0.8% conv.
2 x 4 runner rug22K/yr -51.1%1.5% conv.
2x4 runner12K/yr +5.9%0.8% conv.
2 x 4 bathroom rug12K/yr -13.6%1.4% conv.
runner rug 2x49K/yr +16.4%1.3% conv.
2 by 4 rug9K/yr +15.1%1.3% conv.
26 x 4 rug9K/yr +6.9%0.2% conv.
24 x 48 rug8K/yr -7.9%0.9% conv.
2.5x4 rug8K/yr -31.5%0.3% conv.
2ft x 4ft rug8K/yr -47.4%0.9% conv.

All search terms

Top 2 x 4 rug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Washable 2x4 Entryway Area Rugs: Vintage Water Resistant Kitchen Rug Non-Slip Durable Doormat Ultra Soft Living Room Bedroom Carpet Indoor Low Pile Floor Mat for Bathroom Dining Room(2x4 Beige)

HY HAO YUN LAI$19.014.7★8,217 rev

simpWalnut Long 2x4 Ft (48x24) Runner Rug for Bathroom Non Slip Washable Large Kitchen Rugs Bath Rugs Soft Absorbent Quick Dry Bath Mats for Shower Hallway Laundry Tub(Grey)

simpWalnut$15.184.6★366 rev

Small Washable Runner Rugs for Entryway: Kitchen Mats Vintage Throw Carpet 2x4 Black Beige - Non-Slip Stain and Water Resistant Soft Low-Pile Thin Rug for Hallway Bathroom Bedroom

YAMEIJING$12.774.5★281 rev

HILORUUG 2x4 Rug Washable Entryway: Non Slip Abstract Runner for Kitchen Bathroom - Modern Minimalist Low Pile Stain Resistant Thin Indoor Floor Mat - 2x4 Black Grey

HILORUUG$12.494.6★385 rev

2x4 Entryway Runner Rugs Small Runners for Kitchen Door Mat Indoor Entrance Bathroom Non-Slip Low-Pile Washable Stain Resistant Vintage Ashen Charcoal Floral Decor (Ashen/Multi)

Hazo Haus$30.154.4★4,546 rev

Newest

by launch date

KOZYFLY Boho 2x4 Entry Runner Rug Small Washable Runners for Entryway Non Slip Door Mat Indoor Entrance Front Porch Carpet for Foyer Kitchen Bedroom Bathroom Orange Beige/Tan/Brown

KOZYFLY$25.584,844 rev

2mo ago

YDKGL 2x4 ft Entryway Rug Indoor Door Mat Non Slip Boho Woven Washable Area Rugs Kitchen Runner Rug Mat Front Entry Rugs Entrance Doormat for Hallway Porch Bathroom Laundry Room Brown 24x48

YDKGL$24.81412 rev

5mo ago

Washable 2x4 Entryway Area Rugs: Abstract Water Resistant Kitchen Sink Rug Non-Slip Durable Doormat Ultra Soft Living Room Bedroom Carpet Low Pile Floor Mat for Bathroom Dining Room(2x4 Beige/Cream)

HY HAO YUN LAI$19.738,217 rev

9mo ago

Washable 2x4 Abstract Kitchen Rug: Neutral Easy-Clean Soft Cozy Carpet Non-Slip Water-Resistant Floor Mat for Entryway Bedroom Bathroom Perfect for High-Traffic Areas with Pets(Beige/Ivory 2x4)

HY HAO YUN LAI$16.241,997 rev

10mo ago

simpWalnut Long 2x4 Ft (48x24) Runner Rug for Bathroom Non Slip Washable Large Kitchen Rugs Bath Rugs Soft Absorbent Quick Dry Bath Mats for Shower Hallway Laundry Tub(Grey)

simpWalnut$15.18366 rev

10mo ago

What buyers say about 2 x 4 rug

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Good mat”

Soft Feel13%

“Soft as described”

Advertised Vs Actual Product8%

“As described”

Color7%

“Colors are accurate”

Size-Overall7%

“Perfect fit”

Absorbency7%

“Super absorbent”

Value For Money6%

“Very affordable”

Grip5%

“Good grip”

Comfort-Overall4%

“Great value and comfortable”

Thickness3%

“Nice thickness”

What buyers complain about

Size-Overall19%

“the size is not”

Grip10%

“Doesn't grip very well”

Thickness10%

“Not very thick”

Quality-Overall7%

“issue with quality control”

Advertised Vs Actual Product4%

“Looks can be deceiving”

Color4%

“Ugly colors”

Value For Money3%

“I think for what it is these are a little overpriced”

Absorbency3%

“Not very absorbent”

Durability2%

“Started coming apart”

Washability2%

“Was I not supposed to wash it”

Top return reasons

Size-Overall43%

Color21%

Advertised Vs Actual Product7%

Quality-Overall5%

Material Quality4%

Thickness4%

Thin3%

Grip1%

Functionality-Overall1%

Value For Money1%

Common questions

Is 2 x 4 rug profitable to sell on Amazon United States?: The niche generates $57K/yr across 66 tracked products. 7 of 18 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Skip it (46/100).
How competitive is the 2 x 4 rug niche?: 42 brands and 53 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in 2 x 4 rug?: Top complaints mined from reviews: Size-Overall, Grip, Thickness. The return rate is 4.2%.
When does demand for 2 x 4 rug peak?: Demand peaks in Jan–Aug; the busiest month runs 1.6× the quietest.
What does it cost to enter the 2 x 4 rug niche?: Listings span $8.06–$47.41; the average listing price is $23.13 (sweet spot $15–$100). The average incumbent carries 6,110 reviews — the moat a new listing must climb.