2 sided frame
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$22.85avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Price range
Great$5.86–$51.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great494.79avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.0%90-day search growth — must beat 0% to launch
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$51K$51K/yr · 90K searches
According to Flapen's Amazon United States niche tracking, 2 sided frame is a $51K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 42% of demand. Verdict: Worth a look — 57/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
2 sided frame market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $57K–$69K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #1,048
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 8.8%
- Avg brand age
- 34 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
69 rising
Sellers
75
Top-5 brand share
42%
Top 20: 74%
Top-5 click share
19%
Top 20: 48%
Open market
53%
- Alffun14%
- Egofine11%
- EHWINE6%
- Floroom6%
- FOREV5%
- Lawei5%
Top 2 sided frame search terms
- double sided picture frames 4x610K/yr
- table number frames10K/yr
- 2 sided frame9K/yr
- double sided photo frame7K/yr
- double sided picture frame 5x78K/yr
- double sided frames7K/yr
- two sided picture frame7K/yr
- double sided picture frames6K/yr
- double sided frames 4x65K/yr
- 4x6 double sided picture frame4K/yr
Top 2 sided frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alffun 20 Pack Gold Acrylic Sign Holders 4x6 Inch Gold Picture Frames
Alffun$31.284.3★147 rev
FOREV 4x6 Double Picture Frame Black Wooden Hinged Photo Frame
FOREV$7.464.6★2,856 rev
Egofine 2 Pack 5x7 Rotating Floating Picture Frames Double-Sided Display with HD Glass Front Wooden Distressed Frame for Vertical or Horizontal Tabletop Display Carbonization
Egofine$24.094.2★853 rev
5x7 Picture Frame Black Picture Frame Wooden Photo Frames Acrylic HD Mirror Double Sided Picture Frames Rotatable Standing Desk Photo Frame for Tabletop or Desktop Vertical Display (1PCS/5X7 Inch)
DEBECTY$9.764.3★60 rev
Alffun 10 Pack Acrylic Sign Holders 4x6 Black Picture Frames
Alffun$19.194.6★38 rev
Newest
by launch dateAlffun 10 Pack Acrylic Sign Holders 4x6 Black Picture Frames
Alffun$19.1938 rev
Alffun 10 Pack Gold Acrylic Sign Holders 5x7 Double Sided Picture Frames
Alffun$22.19147 rev
5x7 Picture Frame Black Picture Frame Wooden Photo Frames Acrylic HD Mirror Double Sided Picture Frames Rotatable Standing Desk Photo Frame for Tabletop or Desktop Vertical Display (1PCS/5X7 Inch)
DEBECTY$9.7660 rev
Alffun 20 Pack Gold Acrylic Sign Holders 5x7 Gold Frames
Alffun$37.68147 rev
Alffun 20 Pack Gold Acrylic Sign Holders 4x6 Inch Gold Picture Frames
Alffun$31.28147 rev
Trending
90-day click momentumAlffun 10 Pack Acrylic Sign Holders 4x6 Black Picture Frames
Alffun$19.194.6★
Alffun 10 Pack Gold Acrylic Sign Holders 5x7 Double Sided Picture Frames
Alffun$22.194.3★
Alffun 20 Pack Gold Acrylic Sign Holders 4x6 Inch Gold Picture Frames
Alffun$31.284.3★
Alffun 20 Pack Gold Acrylic Sign Holders 5x7 Gold Frames
Alffun$37.684.3★
Egofine 5x7 Acrylic Frames 6 Pack 20mm Thicker Frameless Clear Picture Frames Double Sided Magnetic Picture Frames Free Standing Desktop Display
Egofine$38.994.7★
What buyers say about 2 sided frame
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, easy to assemble, and seem durable”
“Good Frame”
“Good price”
“the base is sturdy”
“Exactly as advertized”
“Easy to use”
“Easy to assemble”
“Great when they don't come broken”
“Cute as a display”
“The size is accurate”
What buyers complain about
“No quality control”
“However the bases are weak”
“Bad frame to buy”
“break easily”
“can't be used”
“Not as thick as I would like”
“FALSE ADVERTISING”
“The fit was too tight”
“material is brittle”
“The magnets on this brand are not as strong as others”
Top return reasons
Common questions
- Is 2 sided frame profitable to sell on Amazon United States?
- The niche generates $51K/yr across 116 tracked products. 11 of 23 products launched in the last 360 days are still selling. 90-day search growth is +23.0%. Flapen's verdict: Worth a look (57/100).
- How competitive is the 2 sided frame niche?
- 69 brands and 75 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in 2 sided frame?
- Top complaints mined from reviews: Quality-Overall, Strength, Frame Quality. The return rate is 2.9%.
- What does it cost to enter the 2 sided frame niche?
- Listings span $5.86–$51.70; the average listing price is $22.85 (sweet spot $15–$100). The average incumbent carries 495 reviews — the moat a new listing must climb.