Is 2 quart baking dish profitable to sell on Amazon United States?

The niche generates $57K/yr across 50 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -32.6%. Flapen's verdict: Skip it (45/100).

How competitive is the 2 quart baking dish niche?

32 brands and 368 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in 2 quart baking dish?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 4.5%.

When does demand for 2 quart baking dish peak?

Demand peaks in Nov–Dec; the busiest month runs 7.3× the quietest.

What does it cost to enter the 2 quart baking dish niche?

Listings span $15.24–$69.30; the average listing price is $29.18 (sweet spot $15–$100). The average incumbent carries 1,226 reviews — the moat a new listing must climb.

2 quart baking dish

Skip it

Soft demand (-32.6% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$29.18

avg listing price — sweet spot $15–$100

Price range

Incredible$15.24–$69.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Great37%

top-5 click share — an open shelf

Review moat

Good1,226.32

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$57K

$57K/yr · 91K searches

Growth

Bad-32.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, 2 quart baking dish is a $57K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

2 quart baking dish market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $44K–$58K; units × avg price
Conversion rate: 2.1%
Avg BSR: #123
Page quality: 0%
Prime: 94%
Sponsored: 74%
Out of stock: 10.6%
Avg brand age: 54 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

368

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

37%

Top 20: 73%

Open market

41%

Pyrex12%
FOYO11%
OXO11%
DOWAN9%
FUN ELEMENTS8%
Anchor Hocking7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.3×

Open Trend

Top 2 quart baking dish search terms

2 qt baking dish34K/yr -48.6%0.8% conv.
2 quart baking dish18K/yr -18.6%1.7% conv.
2 quart casserole dish with lid9K/yr -17.2%2.4% conv.
2 qt casserole dish with lid8K/yr -18.6%2.5% conv.
2 quart casserole dish12K/yr -42.4%2.4% conv.
2 qt casserole dish6K/yr -29.3%3.0% conv.
2 quart baking dish with lid4K/yr -29.0%2.3% conv.

All search terms

Top 2 quart baking dish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FOYO Basics Tempered Glass Baking Dish 2 Quart Clear Oblong Dish Set Casserole Dish Cooking Oven Bake

FOYO$15.674.4★384 rev

OXO Good Grips Freezer-to-Oven Safe 2 Qt Glass Baking Dish with Lid 8 x 8

OXO$19.854.7★3,132 rev

Pyrex 2QT (7 x 11) Rectangular Ceramic Baking Dish with Handles

Pyrex$19.614.7★52 rev

DOWAN 8x8 Baking dish Square Baking Pan Ceramic Casserole Dishes for Oven Cake Pan with Handle for Brownie Lasagna Casserole 2 Quart Home Gift Bright White

DOWAN$23.914.7★4,104 rev

Elsjoy 2 Quart Round Ceramic Casserole Dish with Lid 7.5 Inch Covered Casserole for Oven Glazed Ceramic Baking Dish Vintage Bakeware for Kitchen Turquoise

Elsjoy$26.484.6★160 rev

Newest

by launch date

Pyrex 2QT (7 x 11) Rectangular Ceramic Baking Dish with Handles

Pyrex$19.6152 rev

4mo ago

OXO Good Grips 2 Qt Stoneware Baking Dish Serving Dishes - Biscuit

OXO$23.6634 rev

6mo ago

KCKHFA Glass Baking Dish 2QT Casserole Dish with Lid for Oven

KCKHFA$27.2930 rev

7mo ago

Ums 2-Qt Glass Baking Dish with Lid Casserole Dishes for Oven with Lids Borosilicate Glass Cookware Oven Safe Microwave and Dishwasher Safe Clear Bakeware (13 x 7.5 x 2.4)

ums$28.6535 rev

7mo ago

2.4QT Round Glass Casserole Dish with Lid Borosilicate for Oven

NUTRIUPS$24.25433 rev

8mo ago

What buyers say about 2 quart baking dish

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“The quality feels solid”

Size-Overall14%

“love the size too”

Baking10%

“Evenly bakes”

Ease Of Cleaning8%

“It cleans up well”

Cooking Experience7%

“Makes the food look great”

Advertised Vs Actual Product5%

“Just what I needed”

Value For Money5%

“Worth it”

Design-Overall3%

“elegant design”

Weight Heavy3%

“Nice size and heavy”

Strength3%

“The pan itself is quite sturdy”

What buyers complain about

Durability17%

“Easily breaks”

Size-Overall11%

“Bigger than I thought”

Quality-Overall7%

“Poor quality”

Advertised Vs Actual Product4%

“Wrong description”

Cooking Experience4%

“Not for cooking on stove”

Weight Heavy4%

“but its very heavy especially when full of lasagna”

Dishwasher Safe3%

“not dishwasher safe”

Thickness3%

“Not deep enough”

Color2%

“The blue is more grey in person”

Product Condition2%

“Used item”

Top return reasons

Size-Overall65%

Advertised Vs Actual Product6%

Weight Heavy4%

Value For Money4%

Handle Quality2%

Quality-Overall2%