Is 2 candle profitable to sell on Amazon United States?

The niche generates $239K/yr across 59 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the 2 candle niche?

32 brands and 55 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in 2 candle?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.5%.

When does demand for 2 candle peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the 2 candle niche?

Listings span $2.31–$10.76; the average listing price is $5.90 (sweet spot $15–$100). The average incumbent carries 828 reviews — the moat a new listing must climb.

2 candle

Worth a look

Shows low returns (1.5%), but prices mostly outside the sweet spot ($2.31–$10.76) keeps it on the watch list.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Competition

Great36%

top-5 click share — an open shelf

Review moat

Good827.54

avg incumbent reviews — the moat a new listing must climb

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Market size

Okay$239K

$239K/yr · 506K searches

Growth

Okay+5.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad$5.90

avg listing price — sweet spot $15–$100

Price range

Bad$2.31–$10.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, 2 candle is a $239K/yr Amazon United States market (506K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

2 candle market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: $177K–$236K; units × avg price
Conversion rate: 8.0%
Avg BSR: #319
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 2.9%
Avg brand age: 34 months
Avg seller age: 161 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

Top-5 brand share

67%

Top 20: 93%

Top-5 click share

36%

Top 20: 73%

Open market

29%

PHD CAKE35%
FAMGift12%
LASILE8%
BEAN LIEVE6%
MEIMEI5%
Gosknor5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top 2 candle search terms

2 candle128K/yr +10.0%6.0% conv.
number 2 candle76K/yr +9.8%4.2% conv.
2 birthday candle70K/yr +10.5%4.7% conv.
2 candle birthday girl40K/yr -1.4%6.6% conv.
2 candle birthday boy26K/yr +4.2%4.7% conv.
birthday candle 222K/yr +0.4%5.1% conv.
number 2 birthday candle16K/yr +22.2%3.6% conv.
2 cake topper17K/yr +0.1%2.1% conv.
2nd birthday candle12K/yr +8.8%3.9% conv.
candle 211K/yr +4.5%5.4% conv.

All search terms

Top 2 candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FAMGift Pink Birthday Candles - Number 2 Candle Colorful Macaron Candles 2 Cake Topper Pink Birthday Decorations for Girl Sweet Theme Birthday Party Supplies

FAMGift$6.144.8★1,058 rev

PHD CAKE 2.76 Inch Modern Gold 2 Number Birthday Candles Gold Number Candles Cake Number Candles Party Celebration

PHD CAKE$5.964.8★1,470 rev

Cute Number 2 Birthday Candle Glitter Pink Number Candles Birthday Cake Topper Decoration Party Supplies Anniversary Celebrations

LASILE$4.974.7★40 rev

Beanlieve 10-Pieces Numeral Birthday Candles - Cake Numeric Candles Number 0 1 2 3 4 5 6 7 8 9 Used for Cake Decoration on Birthday Parties and Wedding Anniversary Celebrations(Champagne Gold)

BEAN LIEVE$6.164.7★4,711 rev

PHD CAKE 2.76 Inch Luxe Pink Glitter 2 Number Birthday Candles Pink Number Candles Cake Number Candles Party Celebration

PHD CAKE$5.954.9★65 rev

Newest

by launch date

Pink Birthday Candles Number 2 Candle - Colorful Macaron Design 2rd Birthday Decorations for Girl Two Sweet Theme Birthday Party Supplies

woiodora$5.99111 rev

9mo ago

IDIJOLI Pastel Macaron 2nd Birthday Candle Sweet Pink Number 2 Candle Cake Topper Cupcake Decorations for Girls and Women Party Decor Anniversary Celebrations Supplies

IDIJOLI$5.94254 rev

10mo ago

PHD CAKE 2.76 Inch Cartoon Pink and Black Mouse 2 Number Birthday Candles Anime Cartoon Number Candles Cake Number Candles Party Celebration Style Candle

PHD CAKE$6.63170 rev

10mo ago

Cute Number 2 Birthday Candle Glitter Pink Number Candles Birthday Cake Topper Decoration Party Supplies Anniversary Celebrations

LASILE$4.9740 rev

11mo ago

ElekFX Number 2 Candle with Sprinkles Pastel Pink Unicorn Rainbow Cake Topper Two Sweet Birthday Decorations for Girl 2nd Birthday Party Supplies

ElekFX$5.94268 rev

1y ago

What buyers say about 2 candle

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow18%

“sparkled so nicely”

Quality-Overall16%

“Adorable and good quality”

Color12%

“the color is very pretty”

Advertised Vs Actual Product11%

“Exactly as pictured”

Size-Overall10%

“perfect size”

Value For Money7%

“Worth it”

Ease Of Use4%

“Easy to use, very good”

Strength3%

“Sturdy”

Durability3%

“Durable”

Design-Overall3%

“The design is cute”

What buyers complain about

Size-Overall21%

“small”

Quality-Overall19%

“Burns too quickly - poor quality”

Durability18%

“Can break”

Smell7%

“no one is going to smell them”

Color6%

“The color doesnt fir”

Value For Money5%

“I do think it is a little on the expensive side for being an item I will only use once”

Washability3%

“definitely cannot be washed”

Natural Resource Wastage3%

“Completely waste of money and time”

Brightness/Shine/Glow3%

“only glitter on the front of candle”

Advertised Vs Actual Product2%

“Beware deceptive images”

Top return reasons

Size-Overall43%

Value For Money18%

Color10%

Advertised Vs Actual Product6%

Quality-Overall4%

Defective Material/Parts3%

Smell2%

Product Condition2%

Functionality-Overall2%

Display Colors1%

Common questions

Is 2 candle profitable to sell on Amazon United States?: The niche generates $239K/yr across 59 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the 2 candle niche?: 32 brands and 55 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in 2 candle?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.5%.
When does demand for 2 candle peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the 2 candle niche?: Listings span $2.31–$10.76; the average listing price is $5.90 (sweet spot $15–$100). The average incumbent carries 828 reviews — the moat a new listing must climb.