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2.5x3.5 Picture Frames

Maybe

The top 5 products take only 16% of clicks. But demand is soft, at +7.2% this quarter, so 2.5x3.5 Picture Frames is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 49
Market size
$209K/yr383K searches / yr
90-day growth
+7.2%search demand this quarter
Competition
16%top-5 click share · 89 brands · 99 sellers

Flapen Score

2.5x3.5 Picture Frames against its category

The dotted line is the Home & Kitchen average. Past it, 2.5x3.5 Picture Frames is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2.5x3.5 Picture Frames market on Amazon at a glance

Shoppers on Amazon United States searched for 2.5x3.5 Picture Frames 383K times last year and spent an estimated $209K. The top 5 brands take 29% of clicks. Demand peaks in Jan–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 383K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $209K a year.

Searches, last 12 months
383K
Growth, 90 days vs prior 90
+7.2%
Conversion, latest week
4.2%
Market size, estimated
$209Ka year
Peak month
December3.3× the quietest month
Top search term
2.5 x 3.5 picture frames89K searches a year

02 · Price

A sale here is worth $13.06.

Listings sell for $13.06 on average, from $5.09 to $52.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $13.06 that is $1K to $3K a year per listing.

Average price
$13.06under the $15 to $100 sweet spot
Price range
$5.09–$52.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #1,690 within Picture Frames. It carries 1,491 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#1,690in Picture Frames
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,491per listing
Listings tracked
151

04 · Newcomers

6 of last year's 43 launches cleared the first-year sales bar.

43 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
43
Successful launches
6Amazon's first-year sales bar
Average brand age
30 months

Products

Top 2.5x3.5 Picture Frames products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

89 rising

Sellers

99

Top-5 brand share

29%

Top 20: 61%

Top-5 click share

16%

Top 20: 39%

Open market

68%

  • Brand 110%
  • Brand 28%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

2.5x3.5 Picture Frames search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.3×

Search terms

Top 2.5x3.5 Picture Frames search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2.5 x 3.5 picture frames89K/yr
  • 2x3 frame50K/yr
  • 2.5x3.5 picture frames34K/yr
  • 2 x 3 picture frame24K/yr
  • 2x2 picture frame18K/yr
  • wallet photo frame19K/yr
  • 2x3 photo frame18K/yr
  • picture frame small15K/yr
  • wallet size picture frame15K/yr
  • wallet size frame13K/yr

Reviews and returns

What reviews say buyers love and hate about 2.5x3.5 Picture Frames

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Frame Quality”
12%of negative reviews mention “Size-Overall”
3.4%of orders come back
“It runs a little short”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 2.5x3.5 Picture Frames questions

Answered from the same tracked data.