19x19 pillow insert
Worth a lookShows a sweet-spot price point ($22.33 avg), but a deep review moat (35,233 avg reviews) keeps it on the watch list.
Avg price
Great$22.33avg listing price — sweet spot $15–$100
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good$4.24–$43.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Good+21.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad$61K$61K/yr · 27K searches
Review moat
Bad35,232.7avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 19x19 pillow insert is a $61K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
19x19 pillow insert market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $67K–$89K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #101
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
18
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
52%
Top 20: 97%
Open market
9%
- OKBA22%
- Pillowflex20%
- MoonRest17%
- EDOW14%
- Utopia Bedding14%
- MIULEE5%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +21.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top 19x19 pillow insert products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MoonRest 19x19 Inch Synthetic Down Alternative Square Pillow Insert Form Stuffer for Sofa Shams Decorative Throw Pillow Cushion and Bed Pillow Stuffing - Hypoallergenic 19X 19
MoonRest$23.424.5★205 rev
EDOW Throw Pillow Insert LightweightSoft Polyester Down Alternative Decorative Pillow Sham Stuffer Machine Washable. (White 18x18)
EDOW$7.904.2★25,514 rev
Pillowflex Synthetic Down Pillow Insert 19x19 in - Karate Chop Pillow
Pillowflex$30.244.7★11,608 rev
OKBA Throw Pillows Insert Set of 2 with 100% Cotton Cover Bed and Couch - Indoor Hotel Decorative Pillows 20x20 in White Pillows Inserts
OKBA$19.184.2★1,235 rev
Throw Pillow Inserts Set of 2-Fluffy Square Cushions with 100% Cotton Covers-Decorative White Pillow Fillers for Sofa Bed Couch Living Room Indoor Hotel Pillows (20x20 Inch (Pack of 2)-Blue Edge)
OKBA$18.434.3★300 rev
Newest
by launch date
1919 Throw Pillow Inserts Cushion Sham Stuffer Decorative Home Indoor Couch Sofa Bed Square Pillow Filler (Non Woven) (E)
Generic$4.241 rev
OKBA Set of 2 Throw Pillow Inserts Hypoallergenic Soft & Firm Cushions with 100% Cotton Cover 20x20 Pillows Filler for Side Sleepers Sofa Bed and Home Decor Indoor Quality Hotel Pillows
OKBA$18.41356 rev
OKBA Set of 2 Throw Pillow Inserts Hypoallergenic Soft & Firm Cushions with 100% Cotton Cover 18x18 Pillows Filler for Side Sleepers Sofa Bed and Home Decor Indoor Quality Hotel Pillows
OKBA$16.16356 rev
MIULEE 18x18 Throw Pillows Inserts 2 Pack Decorative Pillows for Couch Bed
MIULEE$13.534,072 rev
ComfyDown 19x19 Throw Pillow Insert Down & Feather Fill 100% Cotton Cover Made in USA Premium Soft Decorative Pillow Form Sham Stuffer for Bed Sofa & Couch
ComfyDown$31.008,180 rev
Trending
90-day click momentumComfyDown 19x19 Throw Pillow Insert Down & Feather Fill 100% Cotton Cover Made in USA Premium Soft Decorative Pillow Form Sham Stuffer for Bed Sofa & Couch
ComfyDown$31.004.6★
Pillowflex Premium Polyester Pillow Insert - 19x19 Soft Decorative Pillow
Pillowflex$37.964.5★
1919 Throw Pillow Inserts Cushion Sham Stuffer Decorative Home Indoor Couch Sofa Bed Square Pillow Filler (Non Woven) (E)
Generic$4.245.0★
OKBA Set of 2 Throw Pillow Inserts Hypoallergenic Soft & Firm Cushions with 100% Cotton Cover 20x20 Pillows Filler for Side Sleepers Sofa Bed and Home Decor Indoor Quality Hotel Pillows
OKBA$18.414.3★
Hometex Throw Pillow Insert 19 x 19 Polyester Filled Standard Cover (4 Pack)
Hometex Canada$43.554.7★
What buyers say about 19x19 pillow insert
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is solid”
“Softer than I expected”
“Fit into cover nicely”
“Comfy and stays fluffy”
“The cushion is not bad”
“Good value for the money”
“Comfy product”
“As described”
“Very good quality pillows”
“they keep their shape well”
What buyers complain about
“Not full and fluffy”
“Dissatisfied with quality”
“BAD FIT”
“not as thick as picture shows”
“do not fill the cushion cover”
“The price was too inexpensive to believe I was getting a good deal”
“Not as advertised”
“Not firm at all”
“Thin”
“can lose shape over time”
Top return reasons
Common questions
- Is 19x19 pillow insert profitable to sell on Amazon United States?
- The niche generates $61K/yr across 23 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +21.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the 19x19 pillow insert niche?
- 11 brands and 18 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in 19x19 pillow insert?
- Top complaints mined from reviews: Fluffiness, Quality-Overall, Size-Overall. The return rate is 1.6%.
- When does demand for 19x19 pillow insert peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the 19x19 pillow insert niche?
- Listings span $4.24–$43.55; the average listing price is $22.33 (sweet spot $15–$100). The average incumbent carries 35,233 reviews — the moat a new listing must climb.