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19x19 Pillow Insert

Maybe

Products sell for $22.33 on average, inside the sweet spot. But the average product has 35,233 reviews to catch up to, so 19x19 Pillow Insert is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49
Market size
$61K/yr27K searches / yr
90-day growth
+21.6%search demand this quarter
Competition
52%top-5 click share · 11 brands · 18 sellers

Flapen Score

19x19 Pillow Insert against its category

The dotted line is the Home & Kitchen average. Past it, 19x19 Pillow Insert is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 19x19 Pillow Insert market on Amazon at a glance

Shoppers on Amazon United States searched for 19x19 Pillow Insert 27K times last year and spent an estimated $61K. The top 5 brands take 86% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+21.6%
Conversion, latest week
10.3%
Market size, estimated
$61Ka year
Peak month
December1.8× the quietest month
Top search term
19x19 pillow insert18K searches a year

02 · Price

A sale here is worth $22.33.

Listings sell for $22.33 on average, from $4.24 to $43.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $22.33 that is $2K to $6K a year per listing.

Average price
$22.33inside the $15 to $100 sweet spot
Price range
$4.24–$43.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #101 within Decorative Pillows, Inserts & Covers. It carries 35,233 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#101in Decorative Pillows, Inserts & Covers
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
35,233per listing
Listings tracked
23

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top 19x19 Pillow Insert products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

18

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

9%

  • Brand 122%
  • Brand 220%
  • Brand 317%
  • Brand 414%
  • Brand 514%
  • Brand 65%
  • Open — no brand owns it (5 brands, 9%)

Demand

19x19 Pillow Insert search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Holiday '24Spike '25Prime Day '25Holiday '25DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about 19x19 Pillow Insert

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Fluffiness”
1.6%of orders come back
“Not full and fluffy”
A buyer, on “Fluffiness”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common 19x19 Pillow Insert questions

Answered from the same tracked data.