1985

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months

94K

Growth, 90 days vs prior 90

-9.7%

Conversion, latest week

1.0%

Market size, estimated

$13Ka year

Peak month

August6.8× the quietest month

Top search term

198545K searches a year

Listings sell for $14.44 on average, from $5.82 to $33.46. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $14.44 that is $0 to $1K a year per listing.

Average price

$14.44under the $15 to $100 sweet spot

Price range

$5.82–$33.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

5.9%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 24.9% of listings are out of stock. The average listing ranks #47,611 within Banners. It carries 519 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

90%

Out of stock, average day

24.9%

Average rank

#47,611in Banners

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

519per listing

Listings tracked

39

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months