19.75 X 27.5 Frame
FailThe top 5 brands take 93% of clicks, so 19.75 X 27.5 Frame is a Fail.
- Flapen Score
- 39 / 100Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 4939
- Market size
- $84K/yr52K searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 64%top-5 click share · 10 brands · 14 sellers
Flapen Score
19.75 X 27.5 Frame against its category
The dotted line is the Home & Kitchen average. Past it, 19.75 X 27.5 Frame is stronger. Inside it, weaker.
Market
The 19.75 X 27.5 Frame market on Amazon at a glance
Shoppers on Amazon United States searched for 19.75 X 27.5 Frame 52K times last year and spent an estimated $84K. The top 5 brands take 93% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $84Ka year
- Top search term
- 19.75 x 27.5 frame15K searches a year
02 · Price
A sale here is worth $31.96.
Listings sell for $31.96 on average, from $27.65 to $51.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $31.96 that is $3K to $8K a year per listing.
- Average price
- $31.96inside the $15 to $100 sweet spot
- Price range
- $27.65–$51.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #74 within Picture Frames. It carries 16,301 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 90%
- Out of stock, average day
- 12.7%
- Average rank
- #74in Picture Frames
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 16,301per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top 19.75 X 27.5 Frame products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LaVie Home 19.75x27.5 Picture Frame for Wall Display 19.75x27.5 Black Picture Frame with HD Plexiglas 19.75 x 27.5 Puzzle Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
- Price
- $28.45
- Rating
- 4.4/5
- Reviews
- 6,741
- Age
- 1y ago

Veleclo 19.7x27.6 Picture Frame for Wall Display 19.7x27.6 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy Puzzle Frame for Wall Display Handpicked Gift Collection 1 Pack
- Price
- $29.16
- Rating
- 4.4/5
- Reviews
- 1,411
- Age
- 1y ago

MCS Studio Gallery 19.75x27.5 Poster Frame Black Woodgrain Engineered Wood Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
- Price
- $28.68
- Rating
- 4.7/5
- Reviews
- 35,786
- Age
- 1y ago

MCS Trendsetter 19.75x27.5 Poster Frame Black High-Gloss Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
- Price
- $28.24
- Rating
- 4.4/5
- Reviews
- 28,140
- Age
- 1y ago

LaVie Home 19.7x27.6 Picture Frame Black Puzzles Frame for Wall Decoration Classic Black Minimalist Style Suitable for Decorating Houses Offices Hotels Puzzles Posters Photos or Artwork1 Pack
- Price
- $32.82
- Rating
- 4.5/5
- Reviews
- 8,711
- Age
- 3y ago
Trending
estimated 90-day click momentum
QOTIB Wood 19.7x27.6 Picture Frame with 18x24 Mat Display 18x24 with Mat or 19.7x27.6 Without Mat Wood 19.7 by 27.6 Photo Frame 19.7 x 27.6 Frame for Wall Hanging Display Deep Brown
- Price
- $34.36
- Rating
- 4.3/5
- Reviews
- 1,645
- Age
- 10mo ago

MCS Studio Gallery 20x28 Poster Frame Natural Woodgrain Engineered Wood Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
- Price
- $28.95
- Rating
- 4.7/5
- Reviews
- 35,786
- Age
- 6y ago

Veleclo 19.7x27.6 Picture Frame for Wall Display 19.7x27.6 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy Puzzle Frame for Wall Display Handpicked Gift Collection 1 Pack
- Price
- $29.16
- Rating
- 4.4/5
- Reviews
- 1,411
- Age
- 1y ago

QOTIB 19x27 Picture Frame Deep Brown for Wall Hanging Wood 19 x 27 Frame Poster Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack
- Price
- $29.40
- Rating
- 4.3/5
- Reviews
- 1,645
- Age
- 10mo ago

Giftgarden 19.7x27.6 Puzzle Frame Black 50x70cm Picture Frame for 1000 Pieces Puzzles Wall Display Single
- Price
- $29.25
- Rating
- 4.4/5
- Reviews
- 3,333
- Age
- 1y ago
Newest
by launch date
QOTIB Wood 19.7x27.6 Picture Frame with 18x24 Mat Display 18x24 with Mat or 19.7x27.6 Without Mat Wood 19.7 by 27.6 Photo Frame 19.7 x 27.6 Frame for Wall Hanging Display Deep Brown
- Price
- $34.36
- Rating
- 4.3/5
- Reviews
- 1,645
- Age
- 10mo ago

QOTIB 19x27 Picture Frame Deep Brown for Wall Hanging Wood 19 x 27 Frame Poster Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack
- Price
- $29.40
- Rating
- 4.3/5
- Reviews
- 1,645
- Age
- 10mo ago

Veleclo 19.7x27.6 Picture Frame for Wall Display 19.7x27.6 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy Puzzle Frame for Wall Display Handpicked Gift Collection 1 Pack
- Price
- $29.16
- Rating
- 4.4/5
- Reviews
- 1,411
- Age
- 1y ago

BESCRCL 19.25x26.75 Picture Frame Brown Poster Frames Wall Hanging Display Pictures 19.25 x 26.75 without Mat 1 Pack
- Price
- $29.02
- Rating
- 4.6/5
- Reviews
- 3,404
- Age
- 1y ago

Giftgarden 19.7x27.6 Puzzle Frame Black 50x70cm Picture Frame for 1000 Pieces Puzzles Wall Display Single
- Price
- $29.25
- Rating
- 4.4/5
- Reviews
- 3,333
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
14
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
7%
- LaVie Home34%
- MCS33%
- Veleclo11%
- upsimples8%
- QOTIB3%
- Giftgarden3%
- Open — no brand owns it (4 brands, 7%)
Demand
19.75 X 27.5 Frame search demand
Weekly searches over the year. Pick a range.
Search terms
Top 19.75 X 27.5 Frame search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 19.75 x 27.5 frame15K/yr
- 19.5 x 27.5 frame12K/yr
- frame 19.5 x 27.57K/yr
- 27.5 x 19.5 frame8K/yr
- 19 3/4 x 27 1/2 frame4K/yr
- 19.6 x 27.5 picture frame4K/yr
- 19.75 x 27.5 poster frame3K/yr
Reviews and returns
What reviews say buyers love and hate about 19.75 X 27.5 Frame
We read the reviews and the return reasons for every product selling here.
“Damaged Frames”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 19.75 X 27.5 Frame questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









