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19.75 X 27.5 Frame

Fail

The top 5 brands take 93% of clicks, so 19.75 X 27.5 Frame is a Fail.

Flapen Score
39
39 / 100
Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 49
Market size
$84K/yr52K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
64%top-5 click share · 10 brands · 14 sellers

Flapen Score

19.75 X 27.5 Frame against its category

The dotted line is the Home & Kitchen average. Past it, 19.75 X 27.5 Frame is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 19.75 X 27.5 Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 19.75 X 27.5 Frame 52K times last year and spent an estimated $84K. The top 5 brands take 93% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
5.1%
Market size, estimated
$84Ka year
Top search term
19.75 x 27.5 frame15K searches a year

02 · Price

A sale here is worth $31.96.

Listings sell for $31.96 on average, from $27.65 to $51.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $31.96 that is $3K to $8K a year per listing.

Average price
$31.96inside the $15 to $100 sweet spot
Price range
$27.65–$51.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #74 within Picture Frames. It carries 16,301 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
90%
Out of stock, average day
12.7%
Average rank
#74in Picture Frames
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
16,301per listing
Listings tracked
20

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top 19.75 X 27.5 Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

14

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

7%

  • Brand 134%
  • Brand 233%
  • Brand 311%
  • Brand 48%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

19.75 X 27.5 Frame search demand

Weekly searches over the year. Pick a range.

1K600Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top 19.75 X 27.5 Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 19.75 x 27.5 frame15K/yr
  • 19.5 x 27.5 frame12K/yr
  • frame 19.5 x 27.57K/yr
  • 27.5 x 19.5 frame8K/yr
  • 19 3/4 x 27 1/2 frame4K/yr
  • 19.6 x 27.5 picture frame4K/yr
  • 19.75 x 27.5 poster frame3K/yr

Reviews and returns

What reviews say buyers love and hate about 19.75 X 27.5 Frame

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Frame Quality”
25%of negative reviews mention “Frame Quality”
3.0%of orders come back
“Damaged Frames”
A buyer, on “Frame Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 19.75 X 27.5 Frame questions

Answered from the same tracked data.