19.75 x 27.5 frame
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$31.96avg listing price — sweet spot $15–$100
Price range
Incredible$27.65–$51.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Market size
Bad$84K$84K/yr · 52K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Review moat
Bad16,300.6avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 19.75 x 27.5 frame is a $84K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 39/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
19.75 x 27.5 frame market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $96K–$128K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #74
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 85%
- Out of stock
- 12.7%
- Avg brand age
- 37 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
14
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
7%
- LaVie Home34%
- MCS33%
- Veleclo11%
- upsimples8%
- QOTIB3%
- Giftgarden3%
- Open — no brand owns it (4 brands, 7%)
Demand
Weekly Amazon search volume, last 22 weeks — -3.3% search growth over the last 90 days.Top 19.75 x 27.5 frame search terms
- 19.75 x 27.5 frame15K/yr
- 19.5 x 27.5 frame12K/yr
- frame 19.5 x 27.57K/yr
- 27.5 x 19.5 frame8K/yr
- 19 3/4 x 27 1/2 frame4K/yr
- 19.6 x 27.5 picture frame4K/yr
- 19.75 x 27.5 poster frame3K/yr
Top 19.75 x 27.5 frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LaVie Home 19.75x27.5 Picture Frame for Wall Display 19.75x27.5 Black Picture Frame with HD Plexiglas 19.75 x 27.5 Puzzle Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
LaVie Home$28.454.4★6,741 rev
Veleclo 19.7x27.6 Picture Frame for Wall Display 19.7x27.6 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy Puzzle Frame for Wall Display Handpicked Gift Collection 1 Pack
Veleclo$29.164.4★1,411 rev
MCS Studio Gallery 19.75x27.5 Poster Frame Black Woodgrain Engineered Wood Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
MCS$28.684.7★35,786 rev
MCS Trendsetter 19.75x27.5 Poster Frame Black High-Gloss Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
MCS$28.244.4★28,140 rev
LaVie Home 19.7x27.6 Picture Frame Black Puzzles Frame for Wall Decoration Classic Black Minimalist Style Suitable for Decorating Houses Offices Hotels Puzzles Posters Photos or Artwork1 Pack
LaVie Home$32.824.5★8,711 rev
Newest
by launch date
QOTIB Wood 19.7x27.6 Picture Frame with 18x24 Mat Display 18x24 with Mat or 19.7x27.6 Without Mat Wood 19.7 by 27.6 Photo Frame 19.7 x 27.6 Frame for Wall Hanging Display Deep Brown
QOTIB$34.361,645 rev
QOTIB 19x27 Picture Frame Deep Brown for Wall Hanging Wood 19 x 27 Frame Poster Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack
QOTIB$29.401,645 rev
Veleclo 19.7x27.6 Picture Frame for Wall Display 19.7x27.6 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy Puzzle Frame for Wall Display Handpicked Gift Collection 1 Pack
Veleclo$29.161,411 rev
BESCRCL 19.25x26.75 Picture Frame Brown Poster Frames Wall Hanging Display Pictures 19.25 x 26.75 without Mat 1 Pack
BESCRCL$29.023,404 rev
Giftgarden 19.7x27.6 Puzzle Frame Black 50x70cm Picture Frame for 1000 Pieces Puzzles Wall Display Single
Giftgarden$29.253,333 rev
Trending
90-day click momentumQOTIB Wood 19.7x27.6 Picture Frame with 18x24 Mat Display 18x24 with Mat or 19.7x27.6 Without Mat Wood 19.7 by 27.6 Photo Frame 19.7 x 27.6 Frame for Wall Hanging Display Deep Brown
QOTIB$34.364.3★
MCS Studio Gallery 20x28 Poster Frame Natural Woodgrain Engineered Wood Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
MCS$28.954.7★
Veleclo 19.7x27.6 Picture Frame for Wall Display 19.7x27.6 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy Puzzle Frame for Wall Display Handpicked Gift Collection 1 Pack
Veleclo$29.164.4★
QOTIB 19x27 Picture Frame Deep Brown for Wall Hanging Wood 19 x 27 Frame Poster Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack
QOTIB$29.404.3★
Giftgarden 19.7x27.6 Puzzle Frame Black 50x70cm Picture Frame for 1000 Pieces Puzzles Wall Display Single
Giftgarden$29.254.4★
What buyers say about 19.75 x 27.5 frame
What buyers praise and complain about, mined from review topics.What buyers love
“It is a beautiful frame”
“Fits Perfect”
“affordable price”
“Pretty sturdy”
“Great product, bought it used and it was in excellent condition”
“It does what it's supposed to do”
“Simple design, easy to insert poster or picture”
“I really liked how lightweight it is”
“Easy to use”
“Easy to install”
What buyers complain about
“Damaged Frames”
“Very cheaply made”
“Doesn't fit”
“They're falling”
“For $40 I expected more”
“Does not work for a puzzle”
“They're falling”
“Cheap flappy bendable hanging mechanism”
“Poorly designed back clips”
“Not as advertised”
Top return reasons
Common questions
- Is 19.75 x 27.5 frame profitable to sell on Amazon United States?
- The niche generates $84K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the 19.75 x 27.5 frame niche?
- 10 brands and 14 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in 19.75 x 27.5 frame?
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Size-Overall. The return rate is 3.0%.
- What does it cost to enter the 19.75 x 27.5 frame niche?
- Listings span $27.65–$51.11; the average listing price is $31.96 (sweet spot $15–$100). The average incumbent carries 16,301 reviews — the moat a new listing must climb.