18x28 Frame
FailShoppers spend an estimated $56K a year here, so 18x28 Frame is a Fail.
- Flapen Score
- 43 / 100Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 4943
- Market size
- $56K/yr24K searches / yr
- 90-day growth
- +16.5%search demand this quarter
- Competition
- 75%top-5 click share · 8 brands · 11 sellers
Flapen Score
18x28 Frame against its category
The dotted line is the Home & Kitchen average. Past it, 18x28 Frame is stronger. Inside it, weaker.
Market
The 18x28 Frame market on Amazon at a glance
Shoppers on Amazon United States searched for 18x28 Frame 24K times last year and spent an estimated $56K. The top 5 brands take 92% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- +16.5%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $56Ka year
- Top search term
- 18x28 frame11K searches a year
02 · Price
A sale here is worth $40.35.
Listings sell for $40.35 on average, from $23.84 to $70.14. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $40.35 that is $0 to $4K a year per listing.
- Average price
- $40.35inside the $15 to $100 sweet spot
- Price range
- $23.84–$70.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Picture Frames. It carries 4,828 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 62%
- Out of stock, average day
- 0.0%
- Average rank
- #90in Picture Frames
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 4,828per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top 18x28 Frame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
11
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
5%
- Brand 138%
- Brand 228%
- Brand 312%
- Brand 48%
- Brand 56%
- Brand 63%
- Open — no brand owns it (2 brands, 5%)
Demand
18x28 Frame search demand
Weekly searches over the year. Pick a range.
Search terms
Top 18x28 Frame search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 18x28 frame11K/yr
- 18 x 28 frame4K/yr
- 18x28 poster frame4K/yr
- 28x18 frame4K/yr
Reviews and returns
What reviews say buyers love and hate about 18x28 Frame
We read the reviews and the return reasons for every product selling here.
“The corners on one of the frames didnt match up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 18x28 Frame questions
Answered from the same tracked data.









