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18x27 Poster Frame

Fail

Shoppers spend an estimated $52K a year here, so 18x27 Poster Frame is a Fail.

Flapen Score
39
39 / 100
Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 49
Market size
$52K/yr19K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
77%top-5 click share · 9 brands · 14 sellers

Flapen Score

18x27 Poster Frame against its category

The dotted line is the Home & Kitchen average. Past it, 18x27 Poster Frame is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 18x27 Poster Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 18x27 Poster Frame 19K times last year and spent an estimated $52K. The top 5 brands take 84% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
7.4%
Market size, estimated
$52Ka year
Peak month
September1.5× the quietest month
Top search term
18x27 frame7K searches a year

02 · Price

A sale here is worth $37.18.

Listings sell for $37.18 on average, from $23.84 to $85.16. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $37.18 that is $0 to $4K a year per listing.

Average price
$37.18inside the $15 to $100 sweet spot
Price range
$23.84–$85.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #67 within Picture Frames. It carries 6,529 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
85%
Out of stock, average day
6.7%
Average rank
#67in Picture Frames
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
6,529per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top 18x27 Poster Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

14

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

10%

  • Brand 129%
  • Brand 220%
  • Brand 317%
  • Brand 411%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (3 brands, 10%)

Demand

18x27 Poster Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top 18x27 Poster Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 18x27 frame7K/yr
  • 18x27 poster frame7K/yr
  • 18 x 27 frame3K/yr
  • 18 x 27 poster frame2K/yr

Reviews and returns

What reviews say buyers love and hate about 18x27 Poster Frame

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Frame Quality”
33%of negative reviews mention “Frame Quality”
4.3%of orders come back
“Check your frames before using”
A buyer, on “Frame Quality”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common 18x27 Poster Frame questions

Answered from the same tracked data.