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18x24 Matted Frame

Fail

Shoppers spend an estimated $88K a year here, so 18x24 Matted Frame is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$88K/yr50K searches / yr
90-day growth
+23.3%search demand this quarter
Competition
57%top-5 click share · 16 brands · 19 sellers

Flapen Score

18x24 Matted Frame against its category

The dotted line is the Home & Kitchen average. Past it, 18x24 Matted Frame is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 18x24 Matted Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 18x24 Matted Frame 50K times last year and spent an estimated $88K. The top 5 brands take 70% of clicks. Demand peaks in Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+23.3%
Conversion, latest week
3.9%
Market size, estimated
$88Ka year
Peak month
August2.0× the quietest month
Top search term
18x24 mat14K searches a year

02 · Price

A sale here is worth $44.64.

Listings sell for $44.64 on average, from $24.39 to $75.86. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $44.64 that is $0 to $4K a year per listing.

Average price
$44.64inside the $15 to $100 sweet spot
Price range
$24.39–$75.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #156 within Picture Frames. It carries 7,039 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#156in Picture Frames
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
7,039per listing
Listings tracked
27

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top 18x24 Matted Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

19

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

57%

Top 20: 92%

Open market

24%

  • Brand 128%
  • Brand 213%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

18x24 Matted Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.0×

Search terms

Top 18x24 Matted Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 18x24 mat14K/yr
  • frame matted to 18x249K/yr
  • frame with 18x24 mat opening6K/yr
  • 18 x 24 matted frame5K/yr
  • matted to 18x24 frame4K/yr
  • 18 x 24 mat3K/yr
  • frame with mat for 18x24 print3K/yr
  • 18x24 frame matted3K/yr
  • 18x24 frame mat3K/yr

Reviews and returns

What reviews say buyers love and hate about 18x24 Matted Frame

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Frame Quality”
28%of negative reviews mention “Frame Quality”
3.2%of orders come back
“frame were defective”
A buyer, on “Frame Quality”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 18x24 Matted Frame questions

Answered from the same tracked data.