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18x22 Picture Frame

Fail

The average product has 6,723 reviews to catch up to, so 18x22 Picture Frame is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$121K/yr74K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
53%top-5 click share · 14 brands · 18 sellers

Flapen Score

18x22 Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, 18x22 Picture Frame is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 18x22 Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 18x22 Picture Frame 74K times last year and spent an estimated $121K. The top 5 brands take 68% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
5.2%
Market size, estimated
$121Ka year
Peak month
August1.3× the quietest month
Top search term
18x22 frame24K searches a year

02 · Price

A sale here is worth $31.59.

Listings sell for $31.59 on average, from $20.77 to $51.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $31.59 that is $3K to $8K a year per listing.

Average price
$31.59inside the $15 to $100 sweet spot
Price range
$20.77–$51.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #1,004 within Picture Frames. It carries 6,723 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
80%
Out of stock, average day
6.9%
Average rank
#1,004in Picture Frames
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
6,723per listing
Listings tracked
25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top 18x22 Picture Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

18

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

26%

  • Brand 124%
  • Brand 224%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

18x22 Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '24Holiday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top 18x22 Picture Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 18x22 frame24K/yr
  • 18x22 picture frame15K/yr
  • 22x18 frame10K/yr
  • 18 x 22 picture frame11K/yr
  • 18x22 frame with mat5K/yr
  • 18 x 22 frame6K/yr
  • 22x18 picture frame4K/yr

Reviews and returns

What reviews say buyers love and hate about 18x22 Picture Frame

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Frame Quality”
23%of negative reviews mention “Frame Quality”
2.6%of orders come back
“Horrible frame, DO NOT BUY”
A buyer, on “Frame Quality”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 18x22 Picture Frame questions

Answered from the same tracked data.