18x20 Frame
FailShoppers spend an estimated $54K a year here, so 18x20 Frame is a Fail.
- Flapen Score
- 48 / 100Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 4948
- Market size
- $54K/yr46K searches / yr
- 90-day growth
- -2.2%search demand this quarter
- Competition
- 51%top-5 click share · 17 brands · 21 sellers
Flapen Score
18x20 Frame against its category
The dotted line is the Home & Kitchen average. Past it, 18x20 Frame is stronger. Inside it, weaker.
Market
The 18x20 Frame market on Amazon at a glance
Shoppers on Amazon United States searched for 18x20 Frame 46K times last year and spent an estimated $54K. The top 5 brands take 54% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- -2.2%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $54Ka year
- Top search term
- 18x20 frame24K searches a year
02 · Price
A sale here is worth $32.96.
Listings sell for $32.96 on average, from $19.37 to $59.83. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $32.96 that is $0 to $3K a year per listing.
- Average price
- $32.96inside the $15 to $100 sweet spot
- Price range
- $19.37–$59.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #1,465 within Picture Frames. It carries 6,677 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 68%
- Out of stock, average day
- 16.1%
- Average rank
- #1,465in Picture Frames
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 6,677per listing
- Listings tracked
- 34
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top 18x20 Frame products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MENNTHUI 18x20 Black Picture Frame Wall Mounting Horizontally or Vertically Decoration for Photos Paintings Posters Artwork
- Price
- $19.37
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 2y ago

HUKONHEP 18x20 Black Picture Frames Photos Frame with Plexiglass Wall Gallery Photo Frames Horizontal and Vertical for Wall Mounting Home Office Decoration
- Price
- $20.67
- Rating
- 4.5/5
- Reviews
- 2,338
- Age
- 1y ago

LaVie Home 18x20 Picture Frame for Wall Display 18x20 Black Picture Frame with HD Plexiglas 18 x 20 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
- Price
- $20.04
- Rating
- 4.4/5
- Reviews
- 6,741
- Age
- 2y ago

Americanflat 18x20 Poster Frame - Slim Molding - Black
- Price
- $20.09
- Rating
- 4.6/5
- Reviews
- 13,107
- Age
- 2y ago

JCJMY 18x20 Picture Frame Black for Poster Photo Picture Horizontal and Vertical Formats for Wall Hanging 18 x 20 Wall Gallery Poster Photo Frame for 18 by 20 Photos Posters Black
- Price
- $23.11
- Rating
- 4.5/5
- Reviews
- 11,068
- Age
- 1y ago
Trending
estimated 90-day click momentum
US Art Vintage Rustic Bronze 18x20 Picture Frame .75 Inch Wide - Farmhouse Decor for Wall Handmade Solid Wood Frames with Preinstalled Hangers and UV Blocking Plexiglass 20x18 Frame
- Price
- $41.50
- Rating
- 4.4/5
- Reviews
- 3,664
- Age
- 1y ago

Fxojyvo 18x20 Picture Frame Set of 6 Black Engineered Wood Wall Hanging
- Price
- $59.83
- Rating
- 4.3/5
- Reviews
- 1,730
- Age
- 2y ago

US Art Unfinished Raw Wood 18x20 Picture Frame Beveled .84 Inch Wide - Unfinished Raw Wood Wall Decor Handmade Solid Wood Frames with Preinstalled Hangers and UV Blocking Plexiglass 20x18 Frame
- Price
- $35.83
- Rating
- 4.4/5
- Reviews
- 367
- Age
- 9y ago

MCS Studio Gallery 18x24 Poster Frame Walnut Woodgrain Engineered Wood Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
- Price
- $26.85
- Rating
- 4.7/5
- Reviews
- 35,786
- Age
- 3y ago

A PLUS MAX 18x20 Picture Frame Set of 3 Black Light Weight Wall Mount
- Price
- $35.20
- Rating
- 4.3/5
- Reviews
- 5,940
- Age
- 2y ago
Newest
by launch date
18x20 Frame Natural Woodgrain 20x18 Picture Frame Beige Rustic Poster Frame Large 18 by 20 Gallery Family Concert Portrait Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
- Price
- $29.89
- Rating
- 4.4/5
- Reviews
- 2,984
- Age
- 1y ago

JDZIVTOP 18x20 Picture Frame Brown Rustic 20x18in Poster Frame Distressed 18 by 20 Frame Large Gallery Family Concert Portrait Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
- Price
- $29.32
- Rating
- 4.4/5
- Reviews
- 2,984
- Age
- 1y ago

JDZIVTOP 18x20 Picture Poster Frame Rustic Gray 20 x18inch Frame Natural 18x20 Frame Distressed Grey Large Gallery Family Concert Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
- Price
- $28.83
- Rating
- 4.4/5
- Reviews
- 2,984
- Age
- 1y ago

18x20 Frame Rustic White Distressed 20x18 Picture Frame Art Pic Hanging Poster Frame 18 by 20 Gallery Family Concert Portrait Wall Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
- Price
- $29.39
- Rating
- 4.4/5
- Reviews
- 2,984
- Age
- 1y ago

HUKONHEP 18x20 Black Picture Frames Photos Frame with Plexiglass Wall Gallery Photo Frames Horizontal and Vertical for Wall Mounting Home Office Decoration
- Price
- $20.67
- Rating
- 4.5/5
- Reviews
- 2,338
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
21
Est. top-5 brand share
54%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 88%
Open market
37%
- MENNTHUI12%
- HUKONHEP12%
- LaVie Home11%
- JDZIVTOP10%
- JCJMY9%
- Americanflat9%
Demand
18x20 Frame search demand
Weekly searches over the year. Pick a range.
Search terms
Top 18x20 Frame search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 18x20 frame24K/yr
- 18 x 20 frame6K/yr
- 18x20 picture frame8K/yr
- 18 x 20 picture frame5K/yr
- 20x18 frame3K/yr
Reviews and returns
What reviews say buyers love and hate about 18x20 Frame
We read the reviews and the return reasons for every product selling here.
“This frame fell apart as I took it out of the box”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 18x20 Frame questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









