18x20 Frame
FailShoppers spend an estimated $54K a year here, so 18x20 Frame is a Fail.
- Flapen Score
- 48 / 100Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 4948
- Market size
- $54K/yr46K searches / yr
- 90-day growth
- -2.2%search demand this quarter
- Competition
- 51%top-5 click share · 17 brands · 21 sellers
Flapen Score
18x20 Frame against its category
The dotted line is the Home & Kitchen average. Past it, 18x20 Frame is stronger. Inside it, weaker.
Market
The 18x20 Frame market on Amazon at a glance
Shoppers on Amazon United States searched for 18x20 Frame 46K times last year and spent an estimated $54K. The top 5 brands take 54% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- -2.2%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $54Ka year
- Top search term
- 18x20 frame24K searches a year
02 · Price
A sale here is worth $32.96.
Listings sell for $32.96 on average, from $19.37 to $59.83. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $32.96 that is $0 to $3K a year per listing.
- Average price
- $32.96inside the $15 to $100 sweet spot
- Price range
- $19.37–$59.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #1,465 within Picture Frames. It carries 6,677 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 68%
- Out of stock, average day
- 16.1%
- Average rank
- #1,465in Picture Frames
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 6,677per listing
- Listings tracked
- 34
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top 18x20 Frame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
21
Top-5 brand share
54%
Top 20: 100%
Top-5 click share
51%
Top 20: 88%
Open market
37%
- Brand 112%
- Brand 212%
- Brand 311%
- Brand 410%
- Brand 59%
- Brand 69%
Demand
18x20 Frame search demand
Weekly searches over the year. Pick a range.
Search terms
Top 18x20 Frame search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 18x20 frame24K/yr
- 18 x 20 frame6K/yr
- 18x20 picture frame8K/yr
- 18 x 20 picture frame5K/yr
- 20x18 frame3K/yr
Reviews and returns
What reviews say buyers love and hate about 18x20 Frame
We read the reviews and the return reasons for every product selling here.
“This frame fell apart as I took it out of the box”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 18x20 Frame questions
Answered from the same tracked data.









