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18x20 Frame

Fail

Shoppers spend an estimated $54K a year here, so 18x20 Frame is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$54K/yr46K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
51%top-5 click share · 17 brands · 21 sellers

Flapen Score

18x20 Frame against its category

The dotted line is the Home & Kitchen average. Past it, 18x20 Frame is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 18x20 Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 18x20 Frame 46K times last year and spent an estimated $54K. The top 5 brands take 54% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
3.5%
Market size, estimated
$54Ka year
Top search term
18x20 frame24K searches a year

02 · Price

A sale here is worth $32.96.

Listings sell for $32.96 on average, from $19.37 to $59.83. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $32.96 that is $0 to $3K a year per listing.

Average price
$32.96inside the $15 to $100 sweet spot
Price range
$19.37–$59.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #1,465 within Picture Frames. It carries 6,677 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
68%
Out of stock, average day
16.1%
Average rank
#1,465in Picture Frames
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
6,677per listing
Listings tracked
34

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top 18x20 Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

21

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

51%

Top 20: 88%

Open market

37%

  • Brand 112%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 69%

Demand

18x20 Frame search demand

Weekly searches over the year. Pick a range.

900700Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top 18x20 Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 18x20 frame24K/yr
  • 18 x 20 frame6K/yr
  • 18x20 picture frame8K/yr
  • 18 x 20 picture frame5K/yr
  • 20x18 frame3K/yr

Reviews and returns

What reviews say buyers love and hate about 18x20 Frame

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Frame Quality”
25%of negative reviews mention “Frame Quality”
2.7%of orders come back
“This frame fell apart as I took it out of the box”
A buyer, on “Frame Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 18x20 Frame questions

Answered from the same tracked data.