18x18 Pillow Inserts Set of 4
MaybeBuyers convert on 11.4% of searches. But the average product has 11,599 reviews to catch up to, so 18x18 Pillow Inserts Set of 4 is a Maybe.
- Flapen Score
- 57 / 100Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 4957
- Market size
- $369K/yr158K searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 52%top-5 click share · 13 brands · 16 sellers
Flapen Score
18x18 Pillow Inserts Set of 4 against its category
The dotted line is the Home & Kitchen average. Past it, 18x18 Pillow Inserts Set of 4 is stronger. Inside it, weaker.
Market
The 18x18 Pillow Inserts Set of 4 market on Amazon at a glance
Shoppers on Amazon United States searched for 18x18 Pillow Inserts Set of 4 158K times last year and spent an estimated $369K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 11.4% of those searches ended in a purchase.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $369K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 11.4%
- Market size, estimated
- $369Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- 18x18 pillow inserts 4 pack19K searches a year
02 · Price
A sale here is worth $20.44.
Listings sell for $20.44 on average, from $14.25 to $31.83. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $20.44 that is $15K to $20K a year per listing.
- Average price
- $20.44inside the $15 to $100 sweet spot
- Price range
- $14.25–$31.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $15K–$20K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Decorative Pillows, Inserts & Covers. It carries 11,599 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #61in Decorative Pillows, Inserts & Covers
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 11,599per listing
- Listings tracked
- 22
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top 18x18 Pillow Inserts Set of 4 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
16
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
52%
Top 20: 98%
Open market
14%
- Brand 132%
- Brand 215%
- Brand 312%
- Brand 411%
- Brand 59%
- Brand 67%
- Open — no brand owns it (7 brands, 14%)
Demand
18x18 Pillow Inserts Set of 4 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top 18x18 Pillow Inserts Set of 4 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 18x18 pillow inserts 4 pack19K/yr
- 18x18 pillow inserts set of 443K/yr
- 18x18 pillows set of 420K/yr
- pillows 18x18 set of 411K/yr
- 4 18x18 pillow inserts10K/yr
- 18 x 18 pillow inserts set of 49K/yr
- 18x18 pillows 4 pack5K/yr
- 18 x 18 pillows set of 45K/yr
- 4 18x18 pillows5K/yr
- pillow inserts 18x18 set of 45K/yr
Reviews and returns
What reviews say buyers love and hate about 18x18 Pillow Inserts Set of 4
We read the reviews and the return reasons for every product selling here.
“Pillows do not fluff”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 18x18 Pillow Inserts Set of 4 questions
Answered from the same tracked data.