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18x18 Frame

Maybe

Products sell for $37.29 on average, inside the sweet spot. But an estimated 6.4% of orders come back, so 18x18 Frame is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$293K/yr166K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
35%top-5 click share · 28 brands · 34 sellers

Flapen Score

18x18 Frame against its category

The dotted line is the Home & Kitchen average. Past it, 18x18 Frame is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 18x18 Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 18x18 Frame 166K times last year and spent an estimated $293K. The top 5 brands take 47% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $293K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
4.7%
Market size, estimated
$293Ka year
Peak month
January1.4× the quietest month
Top search term
18x18 frame76K searches a year

02 · Price

A sale here is worth $37.29.

Listings sell for $37.29 on average, from $21.15 to $94.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $37.29 that is $4K to $9K a year per listing.

Average price
$37.29inside the $15 to $100 sweet spot
Price range
$21.15–$94.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #707 within Picture Frames. It carries 3,994 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
7.4%
Average rank
#707in Picture Frames
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
3,994per listing
Listings tracked
45

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top 18x18 Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

34

Top-5 brand share

47%

Top 20: 95%

Top-5 click share

35%

Top 20: 80%

Open market

45%

  • Brand 111%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

18x18 Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 18x18 Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 18x18 frame76K/yr
  • 18 x 18 frame22K/yr
  • 18x18 picture frame20K/yr
  • 18x18 frame with mat10K/yr
  • 18 x 18 picture frame9K/yr
  • 18x18 picture frame with mat5K/yr
  • 18x18 frames4K/yr
  • 18x18 matted frame4K/yr
  • 18 by 18 frame3K/yr
  • frame 18x184K/yr

Reviews and returns

What reviews say buyers love and hate about 18x18 Frame

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Frame Quality”
27%of negative reviews mention “Frame Quality”
6.4%of orders come back
“This frame is such poor quality”
A buyer, on “Frame Quality”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 18x18 Frame questions

Answered from the same tracked data.