18th Birthday Candles

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months

98K

Growth, 90 days vs prior 90

-25.5%

Conversion, latest week

8.8%

Market size, estimated

$60Ka year

Peak month

September1.7× the quietest month

Top search term

happy 18th birthday cake topper29K searches a year

Listings sell for $6.94 on average, from $4.64 to $21.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $6.94 that is $0 to $694 a year per listing.

Average price

$6.94under the $15 to $100 sweet spot

Price range

$4.64–$21.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$694

Returns

1.9%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #777 within Candles. It carries 738 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

5.3%

Average rank

#777in Candles

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

738per listing

Listings tracked

78

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

1Amazon's first-year sales bar

Average brand age

26 months