18 inch stool
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$69.79avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Good$21.19–$177.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,539.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Market size
Bad$34K$34K/yr · 104K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, 18 inch stool is a $34K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 47% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
18 inch stool market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $35K–$52K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #475
- Page quality
- 0%
- Prime
- 66%
- Sponsored
- 92%
- Out of stock
- 6.1%
- Avg brand age
- 40 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
47 falling
Sellers
60
Top-5 brand share
47%
Top 20: 82%
Top-5 click share
27%
Top 20: 60%
Open market
48%
- VASAGLE14%
- Brage Living10%
- Lexicon10%
- COSTWAY8%
- Alaterre Furniture5%
- HOOBRO5%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +2.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top 18 inch stool search terms
- table height stools23K/yr
- dining stools13K/yr
- dining stool16K/yr
- 18 inch stools11K/yr
- metal stools 18 inch9K/yr
- dining table stools7K/yr
- 18 inch bar stools6K/yr
- table height stool5K/yr
- stool 18 inches high4K/yr
- 18 stools to sit on5K/yr
Top 18 inch stool products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VASAGLE EKHO Collection - Dining Chairs Stools Set of 2 Upholstered Kitchen Chairs Vanity Stools Synthetic Leather with Stitching Mid-Century Modern 19-Inch Tall Easy Assembly Caramel Brown
VASAGLE$68.644.7★213 rev
Alaterre Durango Solid Wood Rustic Bar Stool Natural 20-Inch
Alaterre Furniture$59.654.6★484 rev
COSTWAY Stackable Bentwood Stools Set of 4 18in Backless Round Chairs
COSTWAY$71.874.2★563 rev
Brage Living 18 Inch Industrial Metal Stools Set of 4 Stackable Classroom Stools Backless Metal Dining Chairs for Indoor Outdoor Kitchen Short (Black)
Brage Living$97.524.8★450 rev
Brage Living 18 Inch Industrial Metal Stools Set of 4 Stackable Classroom Stools Backless Metal Dining Chairs for Indoor Outdoor Kitchen Short (Deep Blue)
Brage Living$97.204.8★450 rev
Newest
by launch date
VitaSerendipity Stackable Bentwood Stool Set of 4 18 Round Wood Nesting StoolsSuitable for classrooms Dining RoomsKitchensLiving RoomPartiesBirch
VitaSerendipity$79.2427 rev
DONGMUWUJEE Metal Stackable Stools Set of 2 18 Backless Round Barstools Chairs Black Side Table Multifunctional Space Saving 18 Inch Dining Stool for Living Room
DONGMUWUJEE$96.4725 rev
COSTWAY Swivel Solid Wood Dining Stools Set of 4 19-inch Counter Height Chairs with Low Back Footrest Farmhouse Wooden Armless barstools for Kitchen Island Dining Room Cafe Breakfast Walnut
COSTWAY$135.7930 rev
Sweetcrispy 24 Inch Bar Stools Set of 2 Counter Height Barstools for Kitchen Island PU Leather Upholstered Modern Sadle Barstools with Metal Base and Footrest for Home Bar Small Apartment Grey
Sweetcrispy$54.94437 rev
Memobarco 18-Inch Leather Vanity Stool Chair Vanity Bench with Metal X-Leg Ottoman Accent Stool with Thick Padded Saddle Seat Black
Memobarco$38.87763 rev
Trending
90-day click momentumVitaSerendipity Stackable Bentwood Stool Set of 4 18 Round Wood Nesting StoolsSuitable for classrooms Dining RoomsKitchensLiving RoomPartiesBirch
VitaSerendipity$79.244.9★
DONGMUWUJEE Metal Stackable Stools Set of 2 18 Backless Round Barstools Chairs Black Side Table Multifunctional Space Saving 18 Inch Dining Stool for Living Room
DONGMUWUJEE$96.474.4★
Sweetcrispy 24 Inch Bar Stools Set of 2 Counter Height Barstools for Kitchen Island PU Leather Upholstered Modern Sadle Barstools with Metal Base and Footrest for Home Bar Small Apartment Grey
Sweetcrispy$54.944.6★
Giantex Wood Stools Set of 2 18 Tall Boho Backless Stool Chairs with Rubber Wood Legs Max Load 330 Lbs Armless Wicker Stools for Kitchen Dining Room Indoor Outdoor
Giantex$59.834.1★
Waleaf 18 inch Faux Leather Dining Chairs Set of 2 Modern Crazy Horse Counter Height Bar stools with Metal Leg and Footrest for Kitchen Island
Waleaf$86.264.5★
What buyers say about 18 inch stool
What buyers praise and complain about, mined from review topics.What buyers love
“Feels sturdy”
“Easy assembly”
“The build quality is impressive for the price”
“Beautiful and comfortable”
“Great Value for Money”
“As advertised”
“Fits the Spot”
“Durable, good size, easy to assemble and good value for money”
“The height of the stool is perfect for me”
“the cushions are soft”
What buyers complain about
“Bad quality”
“Not sturdy”
“nothing fits”
“can't advise on durability yet”
“Impossible to put together”
“Wobbly”
“Very uncomfortable”
“not sure they are high enough”
“not worth the price”
“Not because of the directions its the pieces that didnt fully cooperate”
Top return reasons
Common questions
- Is 18 inch stool profitable to sell on Amazon United States?
- The niche generates $34K/yr across 71 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the 18 inch stool niche?
- 47 brands and 60 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in 18 inch stool?
- Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 2.9%.
- When does demand for 18 inch stool peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the 18 inch stool niche?
- Listings span $21.19–$177.13; the average listing price is $69.79 (sweet spot $15–$100). The average incumbent carries 1,539 reviews — the moat a new listing must climb.