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18 Inch Christmas Tree

Fail

Demand is soft, at -43.8% this quarter, so 18 Inch Christmas Tree is a Fail.

Flapen Score
25
25 / 100
Ranks 10,999 of 11,240 Home & Kitchen niches · −24 vs the category median of 49
Market size
$17K/yr48K searches / yr
90-day growth
-43.8%search demand this quarter
Competition
70%top-5 click share · 6 brands · 9 sellers

Flapen Score

18 Inch Christmas Tree against its category

The dotted line is the Home & Kitchen average. Past it, 18 Inch Christmas Tree is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 18 Inch Christmas Tree market on Amazon at a glance

Shoppers on Amazon United States searched for 18 Inch Christmas Tree 48K times last year and spent an estimated $17K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -43.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-43.8%
Conversion, latest week
1.8%
Market size, estimated
$17Ka year
Peak month
November29.5× the quietest month
Top search term
small lighted tree14K searches a year

02 · Price

A sale here is worth $19.50.

Listings sell for $19.50 on average, from $12.52 to $24.80. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $19.50 that is $0 to $2K a year per listing.

Average price
$19.50inside the $15 to $100 sweet spot
Price range
$12.52–$24.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #257 within Artificial Trees. It carries 3,073 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
17.6%
Average rank
#257in Artificial Trees
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
3,073per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top 18 Inch Christmas Tree products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

9

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 127%
  • Brand 222%
  • Brand 315%
  • Brand 414%
  • Brand 511%
  • Brand 610%

Demand

18 Inch Christmas Tree search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26DecMarAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 29.5×

Search terms

Top 18 Inch Christmas Tree search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small lighted tree14K/yr
  • small lighted trees6K/yr
  • small light up tree8K/yr
  • decorative christmas trees15K/yr
  • decorative christmas trees tabletop6K/yr

Reviews and returns

What reviews say buyers love and hate about 18 Inch Christmas Tree

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Brightness/Shine/Glow”
22%of negative reviews mention “Quality-Overall”
5.4%of orders come back
“Not very well made”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common 18 Inch Christmas Tree questions

Answered from the same tracked data.