Is 18 inch christmas tree profitable to sell on Amazon United States?

The niche generates $17K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -43.8%. Flapen's verdict: Skip it (25/100).

How competitive is the 18 inch christmas tree niche?

6 brands and 9 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in 18 inch christmas tree?

Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 5.4% — above our launch gate.

When does demand for 18 inch christmas tree peak?

Demand peaks in Nov–Dec; the busiest month runs 29.5× the quietest.

What does it cost to enter the 18 inch christmas tree niche?

Listings span $12.52–$24.80; the average listing price is $19.50 (sweet spot $15–$100). The average incumbent carries 3,073 reviews — the moat a new listing must climb.

18 inch christmas tree

Skip it

Soft demand (-43.8% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$19.50

avg listing price — sweet spot $15–$100

Price range

Great$12.52–$24.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,073.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Competition

Bad70%

top-5 click share — a locked-up shelf

Returns

Bad5.4%

return rate — above 5% kills the launch gate

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$17K

$17K/yr · 48K searches

Growth

Bad-43.8%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, 18 inch christmas tree is a $17K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 25/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

18 inch christmas tree market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $15K–$20K; units × avg price
Conversion rate: 1.8%
Avg BSR: #257
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 17.6%
Avg brand age: 38 months
Avg seller age: 184 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

EAMBRITE27%
PXBNIUYA22%
NXUEBDU15%
PEIDUO14%
LIGHTSHARE11%
hatisan10%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -43.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 29.5×

Open Trend

Top 18 inch christmas tree search terms

small lighted tree14K/yr -65.0%1.1% conv.
small lighted trees6K/yr -32.7%0.5% conv.
small light up tree8K/yr -48.0%0.8% conv.
decorative christmas trees15K/yr +323.5%0.0% conv.
decorative christmas trees tabletop6K/yr +205.9%0.0% conv.

All search terms

Top 18 inch christmas tree products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EAMBRITE Lighted Birch Tree Home Decor Christmas Decorations Indoor 2Pack 24 LED Light Up Tabletop Mini Small Artificial White Trees Lamp with Lights Battery Operated/USB for Table Mantel (2FT)

EAMBRITE$19.394.6★5,878 rev

NXUEBDU LED Lighted Birch Tree with Green Leaves 2ft Brown Tabletop Decorative Tree with Fairy Lights USB or Battery Powered Indoor Christmas Easter Holiday Centerpiece Decor (Brown)

NXUEBDU$24.804.6★5 rev

144 LED Artificial Lamp with Timer DIY Birch Tree with Lights USB/Battery Powered Fairy Light Spirit Tree for Table Home Wedding Bedroom Christmas (Warm White)

PXBNIUYA$19.494.6★1,410 rev

PEIDUO Home Decor 2FT Birch Tree with LED Lights Warm White Light up Tree Lamp Artificial Trees for Home Table Inside Battery Powered Timer (2PK)

PEIDUO$19.574.5★5,975 rev

EAMBRITE Birch Tree with Led Lights Christmas Decorations for Home Indoor

EAMBRITE$12.524.6★199 rev

Newest

by launch date

NXUEBDU LED Lighted Birch Tree with Green Leaves 2ft Brown Tabletop Decorative Tree with Fairy Lights USB or Battery Powered Indoor Christmas Easter Holiday Centerpiece Decor (Brown)

NXUEBDU$24.805 rev

5mo ago

144 LED Birch Tree Lights with Remote Control DIY Artificial Tree Lamp with Timer Twinkle Lighted Tree 3 AA or USB Powered Fairy Light Spirit Tree for Bedroom Easter Decor (White)

PXBNIUYA$21.501,410 rev

1y ago

144 LED Artificial Lamp with Timer DIY Birch Tree with Lights USB/Battery Powered Fairy Light Spirit Tree for Table Home Wedding Bedroom Christmas (Warm White)

PXBNIUYA$19.491,410 rev

2y ago

EAMBRITE Birch Tree with Led Lights Christmas Decorations for Home Indoor

EAMBRITE$12.52199 rev

2y ago

30Pcs Christmas Decorations Mini Christmas Trees Artificial Christmas Tree Bottle Brush Trees with Wooden Base for Christmas Decor Christmas Party Home Table Craft

hatisan$17.682,519 rev

5y ago

What buyers say about 18 inch christmas tree

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow21%

“Very bright”

Design-Overall10%

“Great decor”

Color7%

“The size,quality and the color really stood out”

Quality-Overall5%

“The tree is made well”

Assembly/Installation5%

“Easy to set up”

Value For Money5%

“Great value”

Battery Life4%

“Great battery life”

Alarm/Timer Accuracy4%

“The timer is awesome”

Gifting Purpose4%

“Nice and well appreciated Christmas gift”

Ease Of Use4%

“Easy to use”

What buyers complain about

Quality-Overall22%

“Not very well made”

Durability19%

“Easy to break”

Functionality-Overall8%

“Wouldn't work”

Brightness/Shine/Glow5%

“didn't brighten even when plugged in”

Battery Life5%

“I dont use the battery power though because they dim super fast”

Material Quality4%

“Cheap and they dont give all the materials you need”

Bulb Flicker/Dimming/Color4%

“LED lights go dim or stop working altogether in less than 60 days”

Charging3%

“The only problem is after a couple times of charging you have to keep them plugged in to light up”

Product Condition3%

“Not to sure if it was ever used”

Advertised Vs Actual Product2%

“Does not look like website picture with curly limbs nor can you make them appear that way”

Top return reasons

Size-Overall23%

Quality-Overall13%

Advertised Vs Actual Product10%

Brightness/Shine/Glow9%

Defective Material/Parts6%

Functionality-Overall6%

Color4%

Material Quality3%

Value For Money3%

Strength3%

Common questions

Is 18 inch christmas tree profitable to sell on Amazon United States?: The niche generates $17K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -43.8%. Flapen's verdict: Skip it (25/100).
How competitive is the 18 inch christmas tree niche?: 6 brands and 9 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in 18 inch christmas tree?: Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 5.4% — above our launch gate.
When does demand for 18 inch christmas tree peak?: Demand peaks in Nov–Dec; the busiest month runs 29.5× the quietest.
What does it cost to enter the 18 inch christmas tree niche?: Listings span $12.52–$24.80; the average listing price is $19.50 (sweet spot $15–$100). The average incumbent carries 3,073 reviews — the moat a new listing must climb.