17x17 Pillow Insert
FailThe average product has 37,985 reviews to catch up to, so 17x17 Pillow Insert is a Fail.
- Flapen Score
- 46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 4946
- Market size
- $245K/yr134K searches / yr
- 90-day growth
- -0.8%search demand this quarter
- Competition
- 69%top-5 click share · 8 brands · 13 sellers
Flapen Score
17x17 Pillow Insert against its category
The dotted line is the Home & Kitchen average. Past it, 17x17 Pillow Insert is stronger. Inside it, weaker.
Market
The 17x17 Pillow Insert market on Amazon at a glance
Shoppers on Amazon United States searched for 17x17 Pillow Insert 134K times last year and spent an estimated $245K. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 10.7% of those searches ended in a purchase.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- -0.8%
- Conversion, latest week
- 10.7%
- Market size, estimated
- $245Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- 17x17 pillow insert58K searches a year
02 · Price
A sale here is worth $17.13.
Listings sell for $17.13 on average, from $7.84 to $28.71. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $17.13 that is $9K to $13K a year per listing.
- Average price
- $17.13inside the $15 to $100 sweet spot
- Price range
- $7.84–$28.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $9K–$13K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #35 within Decorative Pillows, Inserts & Covers. It carries 37,985 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #35in Decorative Pillows, Inserts & Covers
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 37,985per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top 17x17 Pillow Insert products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
13
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
4%
- Brand 136%
- Brand 224%
- Brand 314%
- Brand 414%
- Brand 55%
- Brand 64%
- Open — no brand owns it (2 brands, 4%)
Demand
17x17 Pillow Insert search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top 17x17 Pillow Insert search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 17x17 pillow insert58K/yr
- 17 x 17 pillow insert34K/yr
- 17x17 pillow13K/yr
- 17 inch pillow insert6K/yr
- 17 pillow insert4K/yr
- pillow inserts 17x175K/yr
- 17 x 17 pillow4K/yr
- 17 by 17 pillow insert3K/yr
- 17.7 x 17.7 pillow insert3K/yr
- 17 x17 pillow insert3K/yr
Reviews and returns
What reviews say buyers love and hate about 17x17 Pillow Insert
We read the reviews and the return reasons for every product selling here.
“Not fluffy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 17x17 Pillow Insert questions
Answered from the same tracked data.