17x17 Frame
FailShoppers spend an estimated $53K a year here, so 17x17 Frame is a Fail.
- Flapen Score
- 36 / 100Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 4936
- Market size
- $53K/yr31K searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 73%top-5 click share · 9 brands · 13 sellers
Flapen Score
17x17 Frame against its category
The dotted line is the Home & Kitchen average. Past it, 17x17 Frame is stronger. Inside it, weaker.
Market
The 17x17 Frame market on Amazon at a glance
Shoppers on Amazon United States searched for 17x17 Frame 31K times last year and spent an estimated $53K. The top 5 brands take 90% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -6.8%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $53Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- 17x17 frame11K searches a year
02 · Price
A sale here is worth $30.57.
Listings sell for $30.57 on average, from $14.71 to $70.53. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $30.57 that is $3K to $8K a year per listing.
- Average price
- $30.57inside the $15 to $100 sweet spot
- Price range
- $14.71–$70.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 4.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #894 within Picture Frames. It carries 4,293 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 94%
- Out of stock, average day
- 8.2%
- Average rank
- #894in Picture Frames
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 4,293per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top 17x17 Frame products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Americanflat 17x17 Picture Frame - Engineered Wood - Black
- Price
- $24.53
- Rating
- 4.5/5
- Reviews
- 41,054
- Age
- 3y ago

Americanflat 17x17 Picture Frame - Slim Molding - Black
- Price
- $24.19
- Rating
- 4.6/5
- Reviews
- 13,107
- Age
- 3y ago

VNVNK 17x17 Frame Natural Wood Color Perfect for 17x17 Inch Picture without Mat or 13x13 Inch Picture with Mat Home Wall Decor Picture Frame-1 PCS
- Price
- $26.81
- Rating
- 4.4/5
- Reviews
- 1,495
- Age
- 2y ago

Annecy 17x17 Picture Frame Black1 Pack 17 x 17 Picture Frame for Wall Decoration Classic Black Minimalist Style Suitable for Decorating Houses Offices Hotels
- Price
- $22.82
- Rating
- 4.4/5
- Reviews
- 3,038
- Age
- 3y ago

THREELOVE Black 17x17 Frame with 13x13 Mat Opening Picture Frame -1PCS
- Price
- $26.49
- Rating
- 4.5/5
- Reviews
- 1,866
- Age
- 2y ago
Trending
estimated 90-day click momentum
Gaevuian 17x17 Picture Frame Distressed Farmhouse Wood Pattern 17x17 Frame Display 13x13 with mat Horizontal and Vertical 17 x 17 Picture Frame Plexiglass Wall Dcor Walnut 1Pack
- Price
- $28.88
- Rating
- 4.5/5
- Reviews
- 568
- Age
- 6mo ago

Anozie Vintage 17x17 Picture Frame Antique Gold Photo Frames with Plexiglass Front Ornate Square 17x17 Frame Display 13x13 with Mat or 17 x 17 Picture Frame Without Wall Dcor 1 Pack Green
- Price
- $44.72
- Rating
- 4.5/5
- Reviews
- 198
- Age
- 6mo ago

Anozie Vintage 17x17 Picture Frame Antique Gold Photo Frames with Plexiglass Front Ornate Square 17x17 Frame Display 13x13 with Mat or 17 x 17 Picture Frame Without Wall Dcor 1 Pack Gold
- Price
- $43.04
- Rating
- 4.5/5
- Reviews
- 198
- Age
- 6mo ago

DACRI HOME 17 Magnetic Poster Hanger Frame - Teak Wood Poster Frame Strong Magnets for Safe Hanging Print Picture Map Wall Art 17x22 17x24 (17 inch Black)
- Price
- $14.71
- Rating
- 4.6/5
- Reviews
- 4,462
- Age
- 6y ago

KSROECUD 17x17 Collage Frame with 9 Openings 4X6 Pictures Multiple Picture Frame with Mat Wall or Tabletop Decor Carbonized Brown Wood Grain 2 Pack
- Price
- $30.46
- Rating
- 4.4/5
- Reviews
- 509
- Age
- 1y ago
Newest
by launch date
Gaevuian 17x17 Picture Frame Distressed Farmhouse Wood Pattern 17x17 Frame Display 13x13 with mat Horizontal and Vertical 17 x 17 Picture Frame Plexiglass Wall Dcor Walnut 1Pack
- Price
- $28.88
- Rating
- 4.5/5
- Reviews
- 568
- Age
- 6mo ago

Anozie Vintage 17x17 Picture Frame Antique Gold Photo Frames with Plexiglass Front Ornate Square 17x17 Frame Display 13x13 with Mat or 17 x 17 Picture Frame Without Wall Dcor 1 Pack Gold
- Price
- $43.04
- Rating
- 4.5/5
- Reviews
- 198
- Age
- 6mo ago

Anozie Vintage 17x17 Picture Frame Antique Gold Photo Frames with Plexiglass Front Ornate Square 17x17 Frame Display 13x13 with Mat or 17 x 17 Picture Frame Without Wall Dcor 1 Pack Green
- Price
- $44.72
- Rating
- 4.5/5
- Reviews
- 198
- Age
- 6mo ago

KSROECUD 17x17 Collage Frame with 9 Openings 4X6 Pictures Multiple Picture Frame with Mat Wall or Tabletop Decor Carbonized Brown Wood Grain 2 Pack
- Price
- $30.46
- Rating
- 4.4/5
- Reviews
- 509
- Age
- 1y ago

KSROECUD 17x17 Collage Frame with 9 Openings 4X6 Pictures Multiple Picture Frame with Mat Wall or Tabletop Decor Grey Wood Grain 2 Pack
- Price
- $24.01
- Rating
- 4.4/5
- Reviews
- 509
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
13
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
7%
- Americanflat41%
- VNVNK24%
- Annecy11%
- THREELOVE9%
- Anozie4%
- Gaevuian4%
- Open — no brand owns it (3 brands, 7%)
Demand
17x17 Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top 17x17 Frame search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 17x17 frame11K/yr
- 17x17 picture frame10K/yr
- 17 x 17 frame5K/yr
- 17 x 17 picture frame4K/yr
Reviews and returns
What reviews say buyers love and hate about 17x17 Frame
We read the reviews and the return reasons for every product selling here.
“Size is off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 17x17 Frame questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









