16x38 Pillow Insert
MaybeProducts sell for $32.00 on average, inside the sweet spot. But shoppers spend an estimated $75K a year here, so 16x38 Pillow Insert is a Maybe.
- Flapen Score
- 51 / 100Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 4951
- Market size
- $75K/yr24K searches / yr
- 90-day growth
- +74.8%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 11 sellers
Flapen Score
16x38 Pillow Insert against its category
The dotted line is the Home & Kitchen average. Past it, 16x38 Pillow Insert is stronger. Inside it, weaker.
Market
The 16x38 Pillow Insert market on Amazon at a glance
Shoppers on Amazon United States searched for 16x38 Pillow Insert 24K times last year and spent an estimated $75K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 9.7% of those searches ended in a purchase.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +74.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- +74.8%
- Conversion, latest week
- 9.7%
- Market size, estimated
- $75Ka year
- Peak month
- November5.0× the quietest month
- Top search term
- 16x38 lumbar pillow insert8K searches a year
02 · Price
A sale here is worth $32.00.
Listings sell for $32.00 on average, from $19.14 to $51.76. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $32.00 that is $3K to $8K a year per listing.
- Average price
- $32.00inside the $15 to $100 sweet spot
- Price range
- $19.14–$51.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #88 within Decorative Pillows, Inserts & Covers. It carries 2,540 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #88in Decorative Pillows, Inserts & Covers
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 2,540per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top 16x38 Pillow Insert products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MoonRest 16x38 Inch Synthetic Down Alternative Rectangle Pillow Insert Form Stuffer for Sofa Shams Decorative Throw Pillow Cushion and Bed Pillow Stuffing - Hypoallergenic 16X 38
- Price
- $34.84
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 1y ago
MoonRest Premium Lumbar Polyester 100% Cotton Fabric Filled with 100% Pure Virgin Synthetic Fiberfill Decorative Throw Pillow Insert Stuffer Form for Sofa Couch Cushion Bedroom 16x36
- Price
- $23.54
- Rating
- 4.6/5
- Reviews
- 1,786
- Age
- 8y ago
Pillowflex Synthetic Down Pillow Insert 16x38 in - Karate Chop Pillow
- Price
- $48.01
- Rating
- 4.7/5
- Reviews
- 11,608
- Age
- 12y ago
Kimberbell 16 x 38 Plush Bench Pillow Insert Premium Throw Pillow Form for Seasonal & Holiday Dcor Vacuum Packed for Storage Ideal for Kimberbell Machine Embroidery Projects
- Price
- $30.92
- Rating
- 4.6/5
- Reviews
- 233
- Age
- 4y ago
MIULEE 14x36 Inch Synthetic Down Alternative Lumbar Pillow Insert
- Price
- $19.14
- Rating
- 4.7/5
- Reviews
- 805
- Age
- 1y ago
Trending
estimated 90-day click momentum
puredown 16x38 Feather Down Pillow Insert Set of 1 Large Lumbar Pillow Inserts for or Bed Cushion Couch Sofa Decorative Long Pillow Insert with Down-Proof Cover
- Price
- $33.45
- Rating
- 4.5/5
- Reviews
- 4,130
- Age
- 3mo ago
Pillowflex Synthetic Down Pillow Insert 16x36 in - Karate Chop Pillow
- Price
- $37.12
- Rating
- 4.7/5
- Reviews
- 11,608
- Age
- 1y ago
Oubonun 16x36 Throw Pillow Insert Plush and Supportive Decorative Cushion with 100% Cotton Cover for Couch Sofa Bed Chair Pack of 1
- Price
- $28.45
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 9mo ago
MIULEE 14x36 Throw Pillow Insert Virgin Microfiber Pillow for Couch Bed
- Price
- $20.81
- Rating
- 4.7/5
- Reviews
- 1,071
- Age
- 1y ago
MIULEE 14x36 Inch Synthetic Down Alternative Lumbar Pillow Insert
- Price
- $19.14
- Rating
- 4.7/5
- Reviews
- 805
- Age
- 1y ago
Newest
by launch datepuredown 16x38 Feather Down Pillow Insert Set of 1 Large Lumbar Pillow Inserts for or Bed Cushion Couch Sofa Decorative Long Pillow Insert with Down-Proof Cover
- Price
- $33.45
- Rating
- 4.5/5
- Reviews
- 4,130
- Age
- 3mo ago
Oubonun 16x36 Throw Pillow Insert Plush and Supportive Decorative Cushion with 100% Cotton Cover for Couch Sofa Bed Chair Pack of 1
- Price
- $28.45
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 9mo ago
MIULEE 14x36 Inch Synthetic Down Alternative Lumbar Pillow Insert
- Price
- $19.14
- Rating
- 4.7/5
- Reviews
- 805
- Age
- 1y ago
JoraLion 16x38 inch Pillow Insert Suitable for 14x36 Covers Ultra Soft Throw Pillow Insert Polypropylene Cotton Form for Couch Sofa Bed Living Room Decor
- Price
- $30.65
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 1y ago
Pillowflex Synthetic Down Pillow Insert 16x36 in - Karate Chop Pillow
- Price
- $37.12
- Rating
- 4.7/5
- Reviews
- 11,608
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
11
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
5%
- MoonRest49%
- Pillowflex14%
- MIULEE11%
- Kimberbell8%
- JoraLion7%
- Poly-Fil6%
- Open — no brand owns it (2 brands, 5%)
Demand
16x38 Pillow Insert search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 5.0×
Search terms
Top 16x38 Pillow Insert search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 16x38 lumbar pillow insert8K/yr
- 16x38 pillow insert12K/yr
- 16 x 38 pillow insert4K/yr
Reviews and returns
What reviews say buyers love and hate about 16x38 Pillow Insert
We read the reviews and the return reasons for every product selling here.
“Junk”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 16x38 Pillow Insert questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data