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16x26 Pillow Inserts

Fail

The average product has 11,907 reviews to catch up to, so 16x26 Pillow Inserts is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$153K/yr47K searches / yr
90-day growth
+5.9%search demand this quarter
Competition
66%top-5 click share · 9 brands · 13 sellers

Flapen Score

16x26 Pillow Inserts against its category

The dotted line is the Home & Kitchen average. Past it, 16x26 Pillow Inserts is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 16x26 Pillow Inserts market on Amazon at a glance

Shoppers on Amazon United States searched for 16x26 Pillow Inserts 47K times last year and spent an estimated $153K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 14.0% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
14.0%
Market size, estimated
$153Ka year
Peak month
December2.7× the quietest month
Top search term
16x26 pillow inserts25K searches a year

02 · Price

A sale here is worth $23.39.

Listings sell for $23.39 on average, from $15.16 to $35.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $23.39 that is $6K to $12K a year per listing.

Average price
$23.39inside the $15 to $100 sweet spot
Price range
$15.16–$35.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #128 within Bed Pillows & Positioners. It carries 11,907 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#128in Bed Pillows & Positioners
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
11,907per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top 16x26 Pillow Inserts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

13

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

7%

  • Brand 126%
  • Brand 223%
  • Brand 319%
  • Brand 416%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

16x26 Pillow Inserts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top 16x26 Pillow Inserts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 16x26 pillow inserts25K/yr
  • 16 x 26 pillow insert12K/yr
  • 16x26 pillow insert7K/yr
  • 26x16 pillow insert3K/yr

Reviews and returns

What reviews say buyers love and hate about 16x26 Pillow Inserts

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
4.7%of orders come back
“Sizing is way off”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 16x26 Pillow Inserts questions

Answered from the same tracked data.