16x24 pillow inserts
Skip itA deep review moat (22,989 avg reviews) — this niche doesn't clear our bar today.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.41avg listing price — sweet spot $15–$100
Price range
Great$9.76–$33.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good3.0%return rate — above 5% kills the launch gate
Market size
Okay$189K$189K/yr · 72K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Review moat
Bad22,989.21avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 16x24 pillow inserts is a $189K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
16x24 pillow inserts market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $163K–$204K
- units × avg price
- Conversion rate
- 12.8%
- Avg BSR
- #75
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 17.0%
- Avg brand age
- 48 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
11
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
10%
- Utopia Bedding34%
- ROYALE LINENS23%
- Pillowflex10%
- Oubonun9%
- OTOSTAR8%
- MIULEE7%
- Open — no brand owns it (3 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +4.8% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.5×
Top 16x24 pillow inserts search terms
- 16x24 pillow insert36K/yr
- 16 x 24 pillow insert10K/yr
- 24x16 pillow insert9K/yr
- 16x24 pillow6K/yr
- 16x23 pillow insert5K/yr
- 18x24 pillow insert4K/yr
- 24 x 16 pillow insert3K/yr
Top 16x24 pillow inserts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Utopia Bedding 16x24 Pillow Inserts White Throw Pillows for Couch 2 Pack
Utopia Bedding$21.254.6★217,964 rev
ROYALE LINENS 16 x 24 Pillow Insert - Down Alternative Throw Pillows Insert - Rectangle Pillow Pack of 1 White - Bed & Couch Pillows - Inner Cushion for Bed Cushion for Living Room - Shams Stuffer
ROYALE LINENS$15.474.4★1,310 rev
Oubonun 16 x 24 Pillow Inserts (Set of 2) - Lumbar Pillow with 100% Cotton Cover - Rectangle Square Interior Sofa Pillow Inserts - Decorative Pillow Insert Pair - White Couch Pillow
Oubonun$28.934.8★16,996 rev
Pillowflex Synthetic Down Pillow Insert 16x24 in - Karate Chop Pillow
Pillowflex$29.884.7★11,608 rev
OTOSTAR Throw Pillow Insert 16 x 24 Cushion Inner Soft Fluffy Plump Stuffer Cushion Pad White Decorative Pillow Insert
OTOSTAR$14.334.6★4,012 rev
Newest
by launch date
MIULEE 16x24 Throw Pillows Inserts 2 Pack Decorative Pillows for Couch Bed
MIULEE$25.424,072 rev
ROYALE LINENS 16 x 24 Pillow Insert - Down Alternative Throw Pillows Insert - Rectangle Pillow Pack of 2 White - Bed & Couch Pillows - Inner Cushion for Bed Cushion for Living Room - Shams Stuffer
ROYALE LINENS$17.911,310 rev
Oubonun 16 x 24 Pillow Inserts (Set of 2) - Lumbar Pillow with 100% Cotton Cover - Rectangle Square Interior Sofa Pillow Inserts - Decorative Pillow Insert Pair - White Couch Pillow
Oubonun$28.9316,996 rev
MIULEE 16x24 Inch Outdoor Pillow Insert Waterproof Decorative Throw Pillow
MIULEE$12.131,298 rev
MoonRest 16x24 Inch Synthetic Down Alternative Rectangle Pillow Insert Form Stuffer for Sofa Shams Decorative Throw Pillow Cushion and Bed Pillow Stuffing - Hypoallergenic 16X 24
MoonRest$22.1731 rev
Trending
90-day click momentum
Pillowflex Synthetic Down Pillow Insert 18x24 in - Soft Sleeping Pillow
Pillowflex$27.804.7★
ROYALE LINENS 16 x 24 Pillow Insert - Down Alternative Throw Pillows Insert - Rectangle Pillow Pack of 1 White - Bed & Couch Pillows - Inner Cushion for Bed Cushion for Living Room - Shams Stuffer
ROYALE LINENS$15.474.4★
OTOSTAR 16x24Inch Throw Pillow Inserts Set of 1 Rectangle Form Cushion Stuffers for Couch Sofa Bed - Indoor Decorative Pillows Inserts
OTOSTAR$13.724.5★
ComfyDown 16x24 Throw Pillow Insert Down & Feather Fill 100% Cotton Cover Made in USA Premium Soft Lumbar Decorative Pillow Form Sham Stuffer for Bed Sofa & Couch
ComfyDown$33.354.6★
Artscope Premium Set of 1 Throw Pillow Insert 16x24 Inch Rectangle Form Cushion Stuffer for Couch Sofa Bed - Indoor Decorative Pillows Inserts 40x60 CM
Artscope$13.584.6★
What buyers say about 16x24 pillow inserts
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect Fit”
“Fluffy”
“Great Quality Pillows”
“Perfect accent pillows that are fluffy”
“Very soft”
“Great for the price”
“as listed”
“They are pretty comfortable”
“Great pillows at the perfect size”
“hold their shape pretty good”
What buyers complain about
“Not a Fluffy Pillow”
“Terrible terrible terrible”
“The one its supposed to fit is not fitting”
“A little too soft”
“NOT worth the price”
“Not a good decorative pillow”
“It doesnt hold its shape at all”
“flimsy & does NOT hold is shape”
“Pretty thin”
“Lumpy, couldn't use it”
Top return reasons
Common questions
- Is 16x24 pillow inserts profitable to sell on Amazon United States?
- The niche generates $189K/yr across 14 tracked products. 90-day search growth is +4.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the 16x24 pillow inserts niche?
- 9 brands and 11 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in 16x24 pillow inserts?
- Top complaints mined from reviews: Fluffiness, Quality-Overall, Size-Overall. The return rate is 3.0%.
- When does demand for 16x24 pillow inserts peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the 16x24 pillow inserts niche?
- Listings span $9.76–$33.35; the average listing price is $20.41 (sweet spot $15–$100). The average incumbent carries 22,989 reviews — the moat a new listing must climb.