16x24 Pillow Inserts
FailThe average product has 22,989 reviews to catch up to, so 16x24 Pillow Inserts is a Fail.
- Flapen Score
- 44 / 100Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 4944
- Market size
- $189K/yr72K searches / yr
- 90-day growth
- +4.8%search demand this quarter
- Competition
- 76%top-5 click share · 9 brands · 11 sellers
Flapen Score
16x24 Pillow Inserts against its category
The dotted line is the Home & Kitchen average. Past it, 16x24 Pillow Inserts is stronger. Inside it, weaker.
Market
The 16x24 Pillow Inserts market on Amazon at a glance
Shoppers on Amazon United States searched for 16x24 Pillow Inserts 72K times last year and spent an estimated $189K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 12.8% of those searches ended in a purchase.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $189K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- +4.8%
- Conversion, latest week
- 12.8%
- Market size, estimated
- $189Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- 16x24 pillow insert36K searches a year
02 · Price
A sale here is worth $20.41.
Listings sell for $20.41 on average, from $9.76 to $33.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $20.41 that is $10K to $15K a year per listing.
- Average price
- $20.41inside the $15 to $100 sweet spot
- Price range
- $9.76–$33.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $10K–$15K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #75 within Decorative Pillows, Inserts & Covers. It carries 22,989 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 17.0%
- Average rank
- #75in Decorative Pillows, Inserts & Covers
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 22,989per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top 16x24 Pillow Inserts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
11
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
10%
- Brand 134%
- Brand 223%
- Brand 310%
- Brand 49%
- Brand 58%
- Brand 67%
- Open — no brand owns it (3 brands, 10%)
Demand
16x24 Pillow Inserts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.5×
Search terms
Top 16x24 Pillow Inserts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 16x24 pillow insert36K/yr
- 16 x 24 pillow insert10K/yr
- 24x16 pillow insert9K/yr
- 16x24 pillow6K/yr
- 16x23 pillow insert5K/yr
- 18x24 pillow insert4K/yr
- 24 x 16 pillow insert3K/yr
Reviews and returns
What reviews say buyers love and hate about 16x24 Pillow Inserts
We read the reviews and the return reasons for every product selling here.
“Not a Fluffy Pillow”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 16x24 Pillow Inserts questions
Answered from the same tracked data.









