Is 16x24 pillow cover profitable to sell on Amazon United States?

The niche generates $67K/yr across 210 tracked products. 0 of 65 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (42/100).

How competitive is the 16x24 pillow cover niche?

37 brands and 42 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in 16x24 pillow cover?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 10.5% — above our launch gate.

When does demand for 16x24 pillow cover peak?

Demand peaks in Jan; the busiest month runs 1.9× the quietest.

What does it cost to enter the 16x24 pillow cover niche?

Listings span $7.52–$36.66; the average listing price is $16.77 (sweet spot $15–$100). The average incumbent carries 1,656 reviews — the moat a new listing must climb.

16x24 pillow cover

Skip it

High returns (10.5%) — this niche doesn't clear our bar today.

Competition

Incredible12%

top-5 click share — an open shelf

Avg price

Great$16.77

avg listing price — sweet spot $15–$100

Price range

Good$7.52–$36.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,656.16

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$67K

$67K/yr · 347K searches

Growth

Bad-17.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.5%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, 16x24 pillow cover is a $67K/yr Amazon United States market (347K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

16x24 pillow cover market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $67K–$84K; units × avg price
Conversion rate: 1.1%
Avg BSR: #1,353
Page quality: 0%
Prime: 99%
Sponsored: 88%
Out of stock: 6.4%
Avg brand age: 44 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

37 falling

Sellers

Top-5 brand share

61%

Top 20: 94%

Top-5 click share

12%

Top 20: 32%

Open market

33%

OTOSTAR19%
K KEVIN TEXTILE14%
JUSPURBET12%
Fancy Homi9%
JoraLion7%
MIULEE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.9×

Open Trend

Top 16x24 pillow cover search terms

16x24 pillow cover100K/yr -22.5%0.6% conv.
14x26 pillow cover44K/yr +1.5%0.8% conv.
14 x 24 pillow cover41K/yr -22.3%0.7% conv.
24x16 pillow cover31K/yr -28.3%0.9% conv.
16x23 pillow cover22K/yr -7.1%0.6% conv.
22x14 pillow cover20K/yr -23.1%0.9% conv.
14x24 lumbar pillow cover11K/yr +11.5%0.5% conv.
14 x 22 pillow cover19K/yr -21.1%0.8% conv.
14x28 pillow cover16K/yr -3.8%0.5% conv.
24 x 14 pillow cover12K/yr -20.2%0.8% conv.

All search terms

Top 16x24 pillow cover products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OTOSTAR Linen Throw Pillow Cover Set of 1 Decorative Lumbar Pillowcases Cushion Covers 16x24 Inch for Home Decor Sofa Bedroom Car 40 x 60CM Brown

OTOSTAR$9.384.5★483 rev

JUSPURBET Set of 2 Stone Chenille Lumbar Throw Pillow Covers 16x24 Inch Soft Textured Decorative Cushion Cases for Couch Sofa Bed Solid Home Decor Pillowcases

JUSPURBET$16.034.7★752 rev

JUSPURBET Set of 2 Beige Chenille Lumbar Throw Pillow Covers 16x24 Inch Soft Textured Decorative Cushion Cases for Couch Sofa Bed Solid Home Decor Pillowcases

JUSPURBET$17.904.7★752 rev

QUAFOO Olive Decorative Lumbar Velvet Throw Pillow Covers 16x24 inch Set of 2 with Zipper Luxury Soft Solid Rectangle Cushion Covers Case for Sofa Couch Bed Living Room

QUAFOO$16.464.7★2,646 rev

OTOSTAR Linen Throw Pillow Cover Set of 1 Decorative Lumbar Pillowcases Cushion Covers 16x24 Inch for Home Decor Sofa Bedroom Car 40 x 60CM Beige

OTOSTAR$9.374.5★483 rev

Newest

by launch date

OTOSTAR Floral Print Pillow Covers 16x24 Inch Pack of 2 Double-Sided Blue Green Flower Lumbar Throw Pillow Covers Farmhouse Rustic Cushion Cases Sofa Home Couch Bed Living Room Decor (Blue Green)

OTOSTAR$12.688 rev

4mo ago

Pack of 1 Neutral Lumbar Pillow Covers 14x24 Boho Textured Dots Stripe Chenille Rectangular Decorative Throw Pillow Cases Accents for Living Room Couch Bed Farmhouse Home Decor Turquoise Blue

Purewish$14.1199 rev

6mo ago

Kevin Textile 14x22 Inch Lumbar Pillow Cover 1 Pack Soft Boucle Textured Decorative Waterproof Rectangle Cushion Elegant Accent Pillow for Couch Sofa Chair Bed Home Decor Indoor Outdoor Brown

K KEVIN TEXTILE$13.67411 rev

8mo ago

Kevin Textile Spring 16x24 Inch Pillow Cover 1 Pack Boho Decorative Soft Striped Corduroy Lumbar Farmhouse Solid Color Accent Rectangle Cushion Case for Living Room Couch Sofa Bed Sage Green

K KEVIN TEXTILE$14.85668 rev

9mo ago

Kevin Textile Fall 14x24 Inch Pillow Cover 1 Pack Boho Decorative Soft Striped Corduroy Lumbar Farmhouse Solid Color Accent Rectangle Cushion Case for Living Room Couch Sofa Bed Burnt Brick

K KEVIN TEXTILE$12.08668 rev

1y ago

What buyers say about 16x24 pillow cover

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“has a nice pattern that makes it look like a quality product”

Color14%

“True to color”

Soft Feel9%

“Nice, soft material”

Size-Overall7%

“Perfect fit”

Cushion7%

“Beautiful pillows covers”

Upholstery/Fabric Quality5%

“I love the fabric”

Value For Money5%

“worth it”

Material Quality4%

“soft material”

Advertised Vs Actual Product4%

“Better than I expected”

Design-Overall4%

“The design is so pretty”

What buyers complain about

Size-Overall12%

“Could not fit pillow in case”

Quality-Overall9%

“While this item was packaged hygienically and effectively, it seems like there are some quality control issues”

Value For Money8%

“Feels expensive”

Material Quality4%

“Didnt like the material”

Advertised Vs Actual Product3%

“I ordered this not really sure what to expect because the pictures at the time of this listing were not super good”

Color3%

“I thought the color looked a little off in the listing images”

Upholstery/Fabric Quality3%

“I was disappointed at the feel of the fabric once opened”

Comfort-Overall3%

“uncomfortable material”

Durability3%

“Dont expect it to last”

Print Quality3%

“The print was very faint”

Top return reasons

Color43%

Size-Overall31%

Material Quality6%

Advertised Vs Actual Product5%

Display Colors4%

Cushion3%

Quality-Overall2%

Value For Money1%

Functionality-Overall1%

Shape/Style1%

Common questions

Is 16x24 pillow cover profitable to sell on Amazon United States?: The niche generates $67K/yr across 210 tracked products. 0 of 65 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (42/100).
How competitive is the 16x24 pillow cover niche?: 37 brands and 42 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in 16x24 pillow cover?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 10.5% — above our launch gate.
When does demand for 16x24 pillow cover peak?: Demand peaks in Jan; the busiest month runs 1.9× the quietest.
What does it cost to enter the 16x24 pillow cover niche?: Listings span $7.52–$36.66; the average listing price is $16.77 (sweet spot $15–$100). The average incumbent carries 1,656 reviews — the moat a new listing must climb.