16x24 Pillow Cover

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months

347K

Growth, 90 days vs prior 90

-17.4%

Conversion, latest week

1.1%

Market size, estimated

$67Ka year

Peak month

January1.9× the quietest month

Top search term

16x24 pillow cover100K searches a year

Listings sell for $16.77 on average, from $7.52 to $36.66. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $16.77 that is $0 to $2K a year per listing.

Average price

$16.77inside the $15 to $100 sweet spot

Price range

$7.52–$36.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

10.5%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #1,353 within Decorative Pillows, Inserts & Covers. It carries 1,656 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

99%

Out of stock, average day

6.4%

Average rank

#1,353in Decorative Pillows, Inserts & Covers

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

1,656per listing

Listings tracked

210

65 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

65

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months