16x23 frame
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.88avg listing price — sweet spot $15–$100
Price range
Incredible$21.92–$38.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Review moat
Bad8,540.65avg incumbent reviews — the moat a new listing must climb
Market size
Bad$34K$34K/yr · 22K searches
According to Flapen's Amazon United States niche tracking, 16x23 frame is a $34K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 41/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
16x23 frame market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $42K–$56K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #992
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.5%
- Avg brand age
- 42 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
17
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
10%
- JCJMY26%
- A PLUS MAX21%
- Fxojyvo12%
- QOTIB11%
- JDZIVTOP10%
- upsimples8%
- Open — no brand owns it (4 brands, 10%)
Demand
Weekly Amazon search volume, last 22 weeks — -0.5% search growth over the last 90 days.Top 16x23 frame search terms
- 16x23 frame12K/yr
- 23x16 picture frame4K/yr
- 16x23 picture frame3K/yr
- 16 x 23 picture frame3K/yr
Top 16x23 frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
A PLUS MAX 16x23 Picture Frame Black Light Weight Wall Mount
A PLUS MAX$22.154.3★5,940 rev
JCJMY 16x23 Picture Frame Black for Poster and Photo Horizontal and Vertical Formats for Wall Hanging Wall Gallery Frame for 16 by 23 Photos
JCJMY$23.814.5★11,068 rev
QOTIB Wood 16x23 Picture Frame Black for Wall Hanging 16 x 23 Frame Photo Frame for Wall Horizontally or Vertically Black 1 Pack
QOTIB$23.254.5★761 rev
Fxojyvo 16x23 Picture Frame for Photo Poster Horizontally/Vertically
Fxojyvo$26.544.6★1,785 rev
JCJMY Rustic Brown 16x23 Picture Frame for Poster Photo Horizontal and Vertical Formats Wall Hanging 16 x 23 Wall Gallery Poster Photo Frame
JCJMY$24.214.5★11,068 rev
Newest
by launch date
JDZIVTOP 16x23 Picture Frame Brown Rustic 23x16in Poster Frame Distressed 16 by 23 Frame Large Gallery Family Concert Portrait Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
JDZIVTOP$29.262,984 rev
16x23 Frame Natural Woodgrain 23x16 Picture Frame Beige Rustic Poster Frame Large 16 by 23 Gallery Family Concert Portrait Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
JDZIVTOP$29.262,984 rev
JDZIVTOP 16x23 Picture Poster Frame Rustic Gray 23 x16inch Frame Natural 16x23 Frame Distressed Grey Large Gallery Family Concert Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
JDZIVTOP$28.992,984 rev
LaVie Home 16x23 Picture Frame for Wall Display 16x23 Black Picture Frame with HD Plexiglas 16 x 23 Photo Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
LaVie Home$23.286,741 rev
JCJMY Rustic Brown 16x23 Picture Frame for Poster Photo Horizontal and Vertical Formats Wall Hanging 16 x 23 Wall Gallery Poster Photo Frame
JCJMY$24.2111,068 rev
Trending
90-day click momentumJDZIVTOP 16x23 Picture Poster Frame Rustic Gray 23 x16inch Frame Natural 16x23 Frame Distressed Grey Large Gallery Family Concert Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
JDZIVTOP$28.994.4★
HOMESEVEN 16.5x23.4 Frame A2 Fram16.5 x 23.4 frame A2 Poster Frame with Mat Solid Wood Black Poster Frame-Horizontal and Vertical Wall Hanging for Home Exhibition Caffe(Brown)
HOMESEVEN$33.524.6★
JDZIVTOP 16x23 Picture Frame Brown Rustic 23x16in Poster Frame Distressed 16 by 23 Frame Large Gallery Family Concert Portrait Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
JDZIVTOP$29.264.4★
JCJMY 16x23 Picture Frame Gold for Poster Photo Picture Horizontal and Vertical Formats for Wall Hanging 16 x 23 Wall Gallery Poster Photo Frame for 16 by 23 Photos Posters Gold
JCJMY$25.344.5★
16x23 Frame Natural Woodgrain 23x16 Picture Frame Beige Rustic Poster Frame Large 16 by 23 Gallery Family Concert Portrait Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
JDZIVTOP$29.264.4★
What buyers say about 16x23 frame
What buyers praise and complain about, mined from review topics.What buyers love
“Good frame”
“It's great quality, the woodgrain has a good feel and weight, doesn't feel cheap at all”
“exactly what i wanted”
“Great value”
“They fit perfectly”
“It is durable”
“which keeps it lightweight”
“Easy peasy”
“Love how easy it is to setup”
“Very sturdy”
What buyers complain about
“Super bad quality frame”
“Too flimsy”
“Terrible quality for 25 dollars”
“Waste of money”
“made of cheap plastic”
“Cant even hang it”
“Flimsy and hard to put together”
“Doesn't fit a 16 x 24 picture in it”
“they are thin”
“Doesn't fit a 16 x 24 picture in it”
Top return reasons
Common questions
- Is 16x23 frame profitable to sell on Amazon United States?
- The niche generates $34K/yr across 17 tracked products. 90-day search growth is -0.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the 16x23 frame niche?
- 10 brands and 17 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in 16x23 frame?
- Top complaints mined from reviews: Frame Quality, Strength, Quality-Overall. The return rate is 3.2%.
- What does it cost to enter the 16x23 frame niche?
- Listings span $21.92–$38.93; the average listing price is $27.88 (sweet spot $15–$100). The average incumbent carries 8,541 reviews — the moat a new listing must climb.