Skip to content

16x23 Frame

Fail

Shoppers spend an estimated $34K a year here, so 16x23 Frame is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$34K/yr22K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
62%top-5 click share · 10 brands · 17 sellers

Flapen Score

16x23 Frame against its category

The dotted line is the Home & Kitchen average. Past it, 16x23 Frame is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 16x23 Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 16x23 Frame 22K times last year and spent an estimated $34K. The top 5 brands take 81% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
5.5%
Market size, estimated
$34Ka year
Top search term
16x23 frame12K searches a year

02 · Price

A sale here is worth $27.88.

Listings sell for $27.88 on average, from $21.92 to $38.93. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $27.88 that is $3K to $7K a year per listing.

Average price
$27.88inside the $15 to $100 sweet spot
Price range
$21.92–$38.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #992 within Picture Frames. It carries 8,541 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#992in Picture Frames
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
8,541per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top 16x23 Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

17

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

10%

  • Brand 126%
  • Brand 221%
  • Brand 312%
  • Brand 411%
  • Brand 510%
  • Brand 68%
  • Open — no brand owns it (4 brands, 10%)

Demand

16x23 Frame search demand

Weekly searches over the year. Pick a range.

400300Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top 16x23 Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 16x23 frame12K/yr
  • 23x16 picture frame4K/yr
  • 16x23 picture frame3K/yr
  • 16 x 23 picture frame3K/yr

Reviews and returns

What reviews say buyers love and hate about 16x23 Frame

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Frame Quality”
31%of negative reviews mention “Frame Quality”
3.2%of orders come back
“Super bad quality frame”
A buyer, on “Frame Quality”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 16x23 Frame questions

Answered from the same tracked data.