16x23 Frame
FailShoppers spend an estimated $34K a year here, so 16x23 Frame is a Fail.
- Flapen Score
- 41 / 100Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 4941
- Market size
- $34K/yr22K searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 62%top-5 click share · 10 brands · 17 sellers
Flapen Score
16x23 Frame against its category
The dotted line is the Home & Kitchen average. Past it, 16x23 Frame is stronger. Inside it, weaker.
Market
The 16x23 Frame market on Amazon at a glance
Shoppers on Amazon United States searched for 16x23 Frame 22K times last year and spent an estimated $34K. The top 5 brands take 81% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.
- Searches, last 12 months
- 22K
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $34Ka year
- Top search term
- 16x23 frame12K searches a year
02 · Price
A sale here is worth $27.88.
Listings sell for $27.88 on average, from $21.92 to $38.93. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $27.88 that is $3K to $7K a year per listing.
- Average price
- $27.88inside the $15 to $100 sweet spot
- Price range
- $21.92–$38.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #992 within Picture Frames. It carries 8,541 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #992in Picture Frames
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 8,541per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top 16x23 Frame products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
A PLUS MAX 16x23 Picture Frame Black Light Weight Wall Mount
- Price
- $22.15
- Rating
- 4.3/5
- Reviews
- 5,940
- Age
- 2y ago

JCJMY 16x23 Picture Frame Black for Poster and Photo Horizontal and Vertical Formats for Wall Hanging Wall Gallery Frame for 16 by 23 Photos
- Price
- $23.81
- Rating
- 4.5/5
- Reviews
- 11,068
- Age
- 2y ago

QOTIB Wood 16x23 Picture Frame Black for Wall Hanging 16 x 23 Frame Photo Frame for Wall Horizontally or Vertically Black 1 Pack
- Price
- $23.25
- Rating
- 4.5/5
- Reviews
- 761
- Age
- 1y ago

Fxojyvo 16x23 Picture Frame for Photo Poster Horizontally/Vertically
- Price
- $26.54
- Rating
- 4.6/5
- Reviews
- 1,785
- Age
- 2y ago

JCJMY Rustic Brown 16x23 Picture Frame for Poster Photo Horizontal and Vertical Formats Wall Hanging 16 x 23 Wall Gallery Poster Photo Frame
- Price
- $24.21
- Rating
- 4.5/5
- Reviews
- 11,068
- Age
- 1y ago
Trending
estimated 90-day click momentum
JDZIVTOP 16x23 Picture Poster Frame Rustic Gray 23 x16inch Frame Natural 16x23 Frame Distressed Grey Large Gallery Family Concert Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
- Price
- $28.99
- Rating
- 4.4/5
- Reviews
- 2,984
- Age
- 1y ago

HOMESEVEN 16.5x23.4 Frame A2 Fram16.5 x 23.4 frame A2 Poster Frame with Mat Solid Wood Black Poster Frame-Horizontal and Vertical Wall Hanging for Home Exhibition Caffe(Brown)
- Price
- $33.52
- Rating
- 4.6/5
- Reviews
- 381
- Age
- 2y ago

JDZIVTOP 16x23 Picture Frame Brown Rustic 23x16in Poster Frame Distressed 16 by 23 Frame Large Gallery Family Concert Portrait Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
- Price
- $29.26
- Rating
- 4.4/5
- Reviews
- 2,984
- Age
- 1y ago

JCJMY 16x23 Picture Frame Gold for Poster Photo Picture Horizontal and Vertical Formats for Wall Hanging 16 x 23 Wall Gallery Poster Photo Frame for 16 by 23 Photos Posters Gold
- Price
- $25.34
- Rating
- 4.5/5
- Reviews
- 11,068
- Age
- 1y ago

16x23 Frame Natural Woodgrain 23x16 Picture Frame Beige Rustic Poster Frame Large 16 by 23 Gallery Family Concert Portrait Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
- Price
- $29.26
- Rating
- 4.4/5
- Reviews
- 2,984
- Age
- 1y ago
Newest
by launch date
JDZIVTOP 16x23 Picture Frame Brown Rustic 23x16in Poster Frame Distressed 16 by 23 Frame Large Gallery Family Concert Portrait Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
- Price
- $29.26
- Rating
- 4.4/5
- Reviews
- 2,984
- Age
- 1y ago

16x23 Frame Natural Woodgrain 23x16 Picture Frame Beige Rustic Poster Frame Large 16 by 23 Gallery Family Concert Portrait Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
- Price
- $29.26
- Rating
- 4.4/5
- Reviews
- 2,984
- Age
- 1y ago

JDZIVTOP 16x23 Picture Poster Frame Rustic Gray 23 x16inch Frame Natural 16x23 Frame Distressed Grey Large Gallery Family Concert Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
- Price
- $28.99
- Rating
- 4.4/5
- Reviews
- 2,984
- Age
- 1y ago

LaVie Home 16x23 Picture Frame for Wall Display 16x23 Black Picture Frame with HD Plexiglas 16 x 23 Photo Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
- Price
- $23.28
- Rating
- 4.4/5
- Reviews
- 6,741
- Age
- 1y ago

JCJMY Rustic Brown 16x23 Picture Frame for Poster Photo Horizontal and Vertical Formats Wall Hanging 16 x 23 Wall Gallery Poster Photo Frame
- Price
- $24.21
- Rating
- 4.5/5
- Reviews
- 11,068
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
17
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
10%
- JCJMY26%
- A PLUS MAX21%
- Fxojyvo12%
- QOTIB11%
- JDZIVTOP10%
- upsimples8%
- Open — no brand owns it (4 brands, 10%)
Demand
16x23 Frame search demand
Weekly searches over the year. Pick a range.
Search terms
Top 16x23 Frame search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 16x23 frame12K/yr
- 23x16 picture frame4K/yr
- 16x23 picture frame3K/yr
- 16 x 23 picture frame3K/yr
Reviews and returns
What reviews say buyers love and hate about 16x23 Frame
We read the reviews and the return reasons for every product selling here.
“Super bad quality frame”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 16x23 Frame questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









