Is 16x22 frame profitable to sell on Amazon United States?

The niche generates $150K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the 16x22 frame niche?

15 brands and 20 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in 16x22 frame?

Top complaints mined from reviews: Quality-Overall, Frame Quality, Material Quality. The return rate is 3.6%.

When does demand for 16x22 frame peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the 16x22 frame niche?

Listings span $19.56–$51.32; the average listing price is $28.82 (sweet spot $15–$100). The average incumbent carries 5,786 reviews — the moat a new listing must climb.

16x22 frame

Worth a look

Shows a sweet-spot price point ($28.82 avg), but a deep review moat (5,786 avg reviews) keeps it on the watch list.

Avg price

Incredible$28.82

avg listing price — sweet spot $15–$100

Price range

Incredible$19.56–$51.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+9.9%

90-day search growth — must beat 0% to launch

Market size

Okay$150K

$150K/yr · 80K searches

Review moat

Bad5,785.71

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, 16x22 frame is a $150K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 51/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

16x22 frame market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $144K–$173K; units × avg price
Conversion rate: 6.5%
Avg BSR: #345
Page quality: 0%
Prime: 89%
Sponsored: 75%
Out of stock: 4.9%
Avg brand age: 44 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

20%

Americanflat30%
JCJMY18%
LaVie Home15%
A PLUS MAX6%
MCS6%
Veleclo5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top 16x22 frame search terms

16x22 frame31K/yr +18.6%5.0% conv.
16x22 picture frame11K/yr -4.9%5.2% conv.
16 x 22 picture frame10K/yr +8.2%7.5% conv.
22x16 frame7K/yr +4.0%7.7% conv.
16x22 frame with mat5K/yr +25.9%3.2% conv.
16 x 22 frame6K/yr +5.1%4.8% conv.
22 x 16 frame4K/yr +11.0%7.2% conv.
22x16 picture frame4K/yr +2.4%6.3% conv.
frame 16x223K/yr -7.4%5.1% conv.

All search terms

Top 16x22 frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Americanflat 16x22 Poster Frame - Engineered Wood - Black

Americanflat$23.564.5★41,054 rev

LaVie Home 16 x 22 Picture Frame Black Poster Frame Display Pictures 12x18 with Mat or 16x22 Without Mat Stable and Sturdy Frame and Polished Plexiglass Horizontal and Vertical Format of The Walls

LaVie Home$21.734.5★8,711 rev

JCJMY 16x22 Picture Frame with 12x18 Mat Display Photo 12x18 with Mat or 16 x 22 Without Mat Wall Hanging Large 16 by 22 Poster Frame with Plexiglass Black

JCJMY$21.574.5★11,068 rev

A PLUS MAX 16x22 Picture Frame Black Light Weight Wall Mount

A PLUS MAX$21.724.3★5,940 rev

MCS Studio Gallery 16x22 Matted Poster Frame with 12x18 Picture Display Black Woodgrain Engineered Wood Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)

MCS$20.264.5★907 rev

Newest

by launch date

Fisnish 16x22 Picture Frame Classic Brown 16 x 22 Poster Frame for Horizontal or Vertical Wall Mounting 1 Pack

Fisnish$23.873,543 rev

4mo ago

euwazram Rustic Walnut 16x22 Frame - Single Frame 16 x 22 Poster Frame for Artwork Puzzles Photos and Movie Posters Picture Frames

euwazram$29.65490 rev

8mo ago

Axeman 16x22 Picture frame with mat for 14x18 Tempered Glass and Hanging Hardware Included Natural Oak Home Decor Art Hanging Frame Natural Oak

Axeman$37.931,159 rev

10mo ago

Veleclo 16x22 Picture Frame for Wall Display 16x22 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 16 x 22 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack

Veleclo$21.761,411 rev

1y ago

JCJMY 16x22 Picture Frame with 12x18 Mat Display Photo 12x18 with Mat or 16 x 22 Without Mat Wall Hanging Large 16 by 22 Poster Frame with Plexiglass Black

JCJMY$21.5711,068 rev

1y ago

What buyers say about 16x22 frame

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality28%

“the frame was perfect”

Value For Money12%

“Great value”

Ease Of Use11%

“Easy to use”

Assembly/Installation10%

“and were easy to assemble and hang”

Weight Light10%

“I like that the frames are light weight and theres no glass, just plastic”

Size-Overall7%

“it fits well”

Shape/Style6%

“Perfect & Stylish”

Quality-Overall3%

“The product is great in terms of quality and affordability”

Print Quality2%

“Brought my prints to life”

Image/Picture Clarity2%

“the plexiglass is very clear”

What buyers complain about

Quality-Overall47%

“Poor quality”

Frame Quality23%

“dings on frame”

Material Quality10%

“Looks like plastic”

Size-Overall7%

“The plexiglass is borderline too small”

Scratch Resistance7%

“Scratches and dings”

Top return reasons

Frame Quality53%

Size-Overall27%

Advertised Vs Actual Product5%

Quality-Overall3%

Color2%

Defective Material/Parts1%

Material Quality1%

Compatibility-Overall1%

Scratch Resistance1%

Functionality-Overall1%

Common questions

Is 16x22 frame profitable to sell on Amazon United States?: The niche generates $150K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Worth a look (51/100).
How competitive is the 16x22 frame niche?: 15 brands and 20 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in 16x22 frame?: Top complaints mined from reviews: Quality-Overall, Frame Quality, Material Quality. The return rate is 3.6%.
When does demand for 16x22 frame peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the 16x22 frame niche?: Listings span $19.56–$51.32; the average listing price is $28.82 (sweet spot $15–$100). The average incumbent carries 5,786 reviews — the moat a new listing must climb.