16x20 Pillow Insert

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

17K

Growth, 90 days vs prior 90

+15.8%

Conversion, latest week

13.9%

Market size, estimated

$43Ka year

Peak month

December1.9× the quietest month

Top search term

16x20 pillow insert10K searches a year

Listings sell for $18.71 on average, from $8.22 to $32.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $18.71 that is $2K to $5K a year per listing.

Average price

$18.71inside the $15 to $100 sweet spot

Price range

$8.22–$32.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.8%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #53 within Decorative Pillows, Inserts & Covers. It carries 19,606 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

100%

Out of stock, average day

5.3%

Average rank

#53in Decorative Pillows, Inserts & Covers

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

19,606per listing

Listings tracked

17

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months