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16x20 Frames Set of 3

Fail

Shoppers spend an estimated $53K a year here, so 16x20 Frames Set of 3 is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$53K/yr27K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
50%top-5 click share · 23 brands · 28 sellers

Flapen Score

16x20 Frames Set of 3 against its category

The dotted line is the Home & Kitchen average. Past it, 16x20 Frames Set of 3 is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 16x20 Frames Set of 3 market on Amazon at a glance

Shoppers on Amazon United States searched for 16x20 Frames Set of 3 27K times last year and spent an estimated $53K. The top 5 brands take 63% of clicks. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
5.4%
Market size, estimated
$53Ka year
Peak month
August3.4× the quietest month
Top search term
16x20 frames 3 pack13K searches a year

02 · Price

A sale here is worth $36.35.

Listings sell for $36.35 on average, from $17.89 to $71.24. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $36.35 that is $0 to $4K a year per listing.

Average price
$36.35inside the $15 to $100 sweet spot
Price range
$17.89–$71.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #685 within Picture Frames. It carries 1,865 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.2%
Average rank
#685in Picture Frames
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,865per listing
Listings tracked
30

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top 16x20 Frames Set of 3 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

28

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

50%

Top 20: 90%

Open market

32%

  • Brand 132%
  • Brand 212%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

16x20 Frames Set of 3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.4×

Reviews and returns

What reviews say buyers love and hate about 16x20 Frames Set of 3

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Frame Quality”
29%of negative reviews mention “Quality-Overall”
3.9%of orders come back
“Over all just an insanely cheap product”
A buyer, on “Quality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 16x20 Frames Set of 3 questions

Answered from the same tracked data.