16x16 Pillow Inserts
MaybeBuyers convert on 14.1% of searches. But the average product has 22,661 reviews to catch up to, so 16x16 Pillow Inserts is a Maybe.
- Flapen Score
- 55 / 100Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 4955
- Market size
- $1.6M/yr763K searches / yr
- 90-day growth
- +5.2%search demand this quarter
- Competition
- 65%top-5 click share · 13 brands · 18 sellers
Flapen Score
16x16 Pillow Inserts against its category
The dotted line is the Home & Kitchen average. Past it, 16x16 Pillow Inserts is stronger. Inside it, weaker.
Market
The 16x16 Pillow Inserts market on Amazon at a glance
Shoppers on Amazon United States searched for 16x16 Pillow Inserts 763K times last year and spent an estimated $1.6M. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 14.1% of those searches ended in a purchase.
Shoppers searched for this 763K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 763K
- Growth, 90 days vs prior 90
- +5.2%
- Conversion, latest week
- 14.1%
- Market size, estimated
- $1.6Ma year
- Peak month
- December2.3× the quietest month
- Top search term
- 16x16 pillow inserts301K searches a year
02 · Price
A sale here is worth $14.64.
Listings sell for $14.64 on average, from $7.84 to $22.18. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At $14.64 that is $73K to $88K a year per listing.
- Average price
- $14.64under the $15 to $100 sweet spot
- Price range
- $7.84–$22.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $73K–$88K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Decorative Pillows, Inserts & Covers. It carries 22,661 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #52in Decorative Pillows, Inserts & Covers
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 22,661per listing
- Listings tracked
- 21
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top 16x16 Pillow Inserts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Utopia Bedding 16x16 Pillow Inserts White Throw Pillows for Couch 2 Pack
- Price
- $17.20
- Rating
- 4.6/5
- Reviews
- 217,964
- Age
- 7y ago
Utopia Bedding Throw Pillows Decorative 16x16 Pillow Inserts Set of 4
- Price
- $21.20
- Rating
- 4.7/5
- Reviews
- 126,455
- Age
- 6y ago
LANE LINEN Throw Pillow Insert - Pack of 2 16x16 Pillow Inserts for Decorative Pillow Covers Throw Pillows Insert for Couch - White
- Price
- $13.29
- Rating
- 4.1/5
- Reviews
- 7,373
- Age
- 4y ago
JIEITIVE Throw Pillow Inserts Hypoallergenic Premium Pillow Stuffer Square Form for Decorative Pillow Covers Cushion Set of 1-16 x 16 Inches
- Price
- $8.13
- Rating
- 4.3/5
- Reviews
- 2,859
- Age
- 2y ago
Utopia Bedding 16x16 Throw Pillow Inserts Decorative Pillows Pack of 2
- Price
- $14.98
- Rating
- 4.7/5
- Reviews
- 12,576
- Age
- 2y ago
Trending
estimated 90-day click momentum
Martex Decorative Throw Pillow Inserts White 16 x 16 Pack of 2
- Price
- $9.97
- Rating
- 4.1/5
- Reviews
- 147
- Age
- 9mo ago
16x16 Pillow Inserts Throw Pillows for Bed Sofa & Couch - Set of 2 White
- Price
- $16.29
- Rating
- 4.4/5
- Reviews
- 178
- Age
- 7mo ago
Fabornus 16 x 16 Inch Throw Pillow Inserts Set of 4 Square Polyester-Filled Pillow Forms for Decorative Covers White
- Price
- $16.29
- Rating
- 4.4/5
- Reviews
- 1,231
- Age
- 3y ago
Makimoo Throw Pillow Inserts 40cm x 40cm (16 x 16) Cushion Inserts Hollowfibre Filling for Sofa Bedding Cushion Pads (Pack of 2)
- Price
- $12.25
- Rating
- 4.3/5
- Reviews
- 2,283
- Age
- 2y ago
JIEITIVE Throw Pillow Inserts Hypoallergenic Premium Pillow Stuffer Square Form for Decorative Pillow Covers Cushion Set of 1-16 x 16 Inches
- Price
- $8.13
- Rating
- 4.3/5
- Reviews
- 2,859
- Age
- 2y ago
Newest
by launch date16x16 Pillow Inserts Throw Pillows for Bed Sofa & Couch - Set of 2 White
- Price
- $16.29
- Rating
- 4.4/5
- Reviews
- 178
- Age
- 7mo ago
Martex Decorative Throw Pillow Inserts White 16 x 16 Pack of 2
- Price
- $9.97
- Rating
- 4.1/5
- Reviews
- 147
- Age
- 9mo ago
OKBA Set of 2 Throw Pillow Inserts Hypoallergenic Soft & Firm Cushions with 100% Cotton Cover 16x16 Pillows Filler for Side Sleepers Sofa Bed and Home Decor Indoor Quality Hotel Pillows
- Price
- $14.97
- Rating
- 4.3/5
- Reviews
- 356
- Age
- 11mo ago
Utopia Bedding Throw Pillows 16x16 Pillow Inserts Pack of 1 White
- Price
- $12.38
- Rating
- 4.4/5
- Reviews
- 753
- Age
- 1y ago
Throw Pillows Insert Set of 2 White 16x16 in Pillow Inserts with 100% Cotton Cover Bed and Couch Decorative Stuffer Pillows Indoor Pillows for Sofa
- Price
- $15.89
- Rating
- 4.3/5
- Reviews
- 895
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
18
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 99%
Open market
11%
- Utopia Bedding47%
- LANE LINEN13%
- JIEITIVE10%
- EDOW10%
- OKBA6%
- Obruosci3%
- Open — no brand owns it (7 brands, 11%)
Demand
16x16 Pillow Inserts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top 16x16 Pillow Inserts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 16x16 pillow inserts301K/yr
- pillow inserts 16x1683K/yr
- 16 x 16 pillow inserts76K/yr
- 16x16 pillows54K/yr
- 16x16 pillow insert24K/yr
- 16x16 pillow28K/yr
- pillow forms 16x1624K/yr
- throw pillow inserts 16x1621K/yr
- 16x16 throw pillows23K/yr
- 16 inch pillow insert16K/yr
Reviews and returns
What reviews say buyers love and hate about 16x16 Pillow Inserts
We read the reviews and the return reasons for every product selling here.
“Didn't fluff up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 16x16 Pillow Inserts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data