Is 16x16 Pillow Inserts profitable to sell on Amazon United States?

Flapen scores 16x16 Pillow Inserts 55 out of 100 on Amazon United States, a Maybe. Shoppers spend $1.6M a year across 21 tracked products. 2 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew +5.2% in the last 90 days.

How competitive is the 16x16 Pillow Inserts niche on Amazon United States?

13 brands and 18 sellers compete in 16x16 Pillow Inserts on Amazon United States. The top 5 16x16 Pillow Inserts products take 65% of clicks, and the top 5 brands take 86%.

What do buyers complain about in 16x16 Pillow Inserts?

16x16 Pillow Inserts buyers on Amazon United States complain most about Fluffiness, Thickness, and Size-Overall. An estimated 2.6% of orders come back.

When does demand for 16x16 Pillow Inserts peak?

Search demand for 16x16 Pillow Inserts on Amazon United States peaks in Nov–Dec, and the busiest month runs 2.3× the quietest.

What does it cost to enter the 16x16 Pillow Inserts niche?

16x16 Pillow Inserts sells for $14.64 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $7.84 to $22.18. The average product has 22,661 reviews, the count a new listing must catch up to.

16x16 Pillow Inserts

Maybe

Buyers convert on 14.1% of searches. But the average product has 22,661 reviews to catch up to, so 16x16 Pillow Inserts is a Maybe.

Flapen Score: 55
55 / 100Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 49
Market size: $1.6M/yr763K searches / yr
90-day growth: +5.2%search demand this quarter
Competition: 65%top-5 click share · 13 brands · 18 sellers

Flapen Score

16x16 Pillow Inserts against its category

The dotted line is the Home & Kitchen average. Past it, 16x16 Pillow Inserts is stronger. Inside it, weaker.

55Maybe

This niche Category average

See the method

Market

The 16x16 Pillow Inserts market on Amazon at a glance

Shoppers on Amazon United States searched for 16x16 Pillow Inserts 763K times last year and spent an estimated $1.6M. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 763K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months: 763K
Growth, 90 days vs prior 90: +5.2%
Conversion, latest week: 14.1%
Market size, estimated: $1.6Ma year
Peak month: December2.3× the quietest month
Top search term: 16x16 pillow inserts301K searches a year

02 · Price

A sale here is worth $14.64.

Listings sell for $14.64 on average, from $7.84 to $22.18. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At $14.64 that is $73K to $88K a year per listing.

Average price: $14.64under the $15 to $100 sweet spot
Price range: $7.84–$22.18
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 125K–150K
Units per listing a year: 5,000–6,000
Revenue per listing a year: $73K–$88K
Returns: 2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Decorative Pillows, Inserts & Covers. It carries 22,661 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings: 62%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #52in Decorative Pillows, Inserts & Covers
Average rating: 4.34 starsAmazon United States average 4.42 stars
Average reviews: 22,661per listing
Listings tracked: 21

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 2Amazon's first-year sales bar
Average brand age: 43 months

Products

Top 16x16 Pillow Inserts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 99%

Open market

11%

Brand 147%
Brand 213%
Brand 310%
Brand 410%
Brand 56%
Brand 63%
Open — no brand owns it (7 brands, 11%)

Demand

16x16 Pillow Inserts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top 16x16 Pillow Inserts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

16x16 pillow inserts301K/yr +5.3%14.8% conv.
pillow inserts 16x1683K/yr -0.9%11.2% conv.
16 x 16 pillow inserts76K/yr +8.0%15.7% conv.
16x16 pillows54K/yr +3.5%9.0% conv.
16x16 pillow insert24K/yr +25.1%11.8% conv.
16x16 pillow28K/yr +9.9%10.3% conv.
pillow forms 16x1624K/yr -7.5%11.1% conv.
throw pillow inserts 16x1621K/yr +10.3%8.1% conv.
16x16 throw pillows23K/yr -23.8%5.3% conv.
16 inch pillow insert16K/yr +14.7%12.7% conv.

Reviews and returns

What reviews say buyers love and hate about 16x16 Pillow Inserts

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”

18%of negative reviews mention “Fluffiness”

2.6%of orders come back

“Didn't fluff up”

A buyer, on “Fluffiness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

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FAQ

Common 16x16 Pillow Inserts questions

Answered from the same tracked data.

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