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16x16 Fall Pillow Covers

Fail

The top 5 products take 100% of clicks, so 16x16 Fall Pillow Covers is a Fail.

Flapen Score
29
29 / 100
Ranks 10,776 of 11,240 Home & Kitchen niches · −20 vs the category median of 49
Market size
$7K/yr45K searches / yr
90-day growth
+363.3%search demand this quarter
Competition
100%top-5 click share · 5 brands · 7 sellers

Flapen Score

16x16 Fall Pillow Covers against its category

The dotted line is the Home & Kitchen average. Past it, 16x16 Fall Pillow Covers is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 16x16 Fall Pillow Covers market on Amazon at a glance

Shoppers on Amazon United States searched for 16x16 Fall Pillow Covers 45K times last year and spent an estimated $7K. All 5 brands take every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +363.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+363.3%
Conversion, latest week
1.4%
Market size, estimated
$7Ka year
Top search term
16x16 fall pillow covers20K searches a year

02 · Price

A sale here is worth $12.24.

Listings sell for $12.24 on average, from $9.04 to $15.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $12.24 that is $0 to $1K a year per listing.

Average price
$12.24under the $15 to $100 sweet spot
Price range
$9.04–$15.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
9.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.7% of listings are out of stock. The average listing ranks #5,231 within Decorative Pillows, Inserts & Covers. It carries 515 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
25.7%
Average rank
#5,231in Decorative Pillows, Inserts & Covers
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
515per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top 16x16 Fall Pillow Covers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 136%
  • Brand 223%
  • Brand 314%
  • Brand 414%
  • Brand 513%

Demand

16x16 Fall Pillow Covers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25DecJanJulAugSepOctNovDecJanMarJul

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 971.6× · 9 of 12 months tracked

Search terms

Top 16x16 Fall Pillow Covers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 16x16 fall pillow covers20K/yr
  • fall outdoor pillow covers 16x169K/yr
  • 16x16 pillow covers fall9K/yr
  • 16 x 16 fall pillow covers6K/yr

Reviews and returns

What reviews say buyers love and hate about 16x16 Fall Pillow Covers

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Color”
9.1%of orders come back
“Love the color and quality and disign”
A buyer, on “Color”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

FAQ

Common 16x16 Fall Pillow Covers questions

Answered from the same tracked data.