16 Candles for Sweet 16

Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months

334K

Growth, 90 days vs prior 90

+7.8%

Conversion, latest week

5.5%

Market size, estimated

$140Ka year

Peak month

September1.8× the quietest month

Top search term

16 candles112K searches a year

Listings sell for $7.60 on average, from $4.21 to $21.49. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $7.60 that is $2K to $4K a year per listing.

Average price

$7.60under the $15 to $100 sweet spot

Price range

$4.21–$21.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

1.9%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #345 within Candles. It carries 1,232 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

4.7%

Average rank

#345in Candles

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

1,232per listing

Listings tracked

62

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months