Is 16 candles for sweet 16 profitable to sell on Amazon United States?

The niche generates $140K/yr across 62 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Worth a look (53/100).

How competitive is the 16 candles for sweet 16 niche?

39 brands and 42 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in 16 candles for sweet 16?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.9%.

When does demand for 16 candles for sweet 16 peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the 16 candles for sweet 16 niche?

Listings span $4.21–$21.49; the average listing price is $7.60 (sweet spot $15–$100). The average incumbent carries 1,232 reviews — the moat a new listing must climb.

16 candles for sweet 16

Worth a look

Shows no brand lock-in (top 5 brands take 45% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Returns

Great1.9%

return rate — above 5% kills the launch gate

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,232.37

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$4.21–$21.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+7.8%

90-day search growth — must beat 0% to launch

Market size

Okay$140K

$140K/yr · 334K searches

Avg price

Bad$7.60

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, 16 candles for sweet 16 is a $140K/yr Amazon United States market (334K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

16 candles for sweet 16 market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $114K–$152K; units × avg price
Conversion rate: 5.5%
Avg BSR: #345
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 4.7%
Avg brand age: 29 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

39 rising

Sellers

Top-5 brand share

45%

Top 20: 87%

Top-5 click share

31%

Top 20: 70%

Open market

49%

CAKE CODE15%
BBTO10%
Lecferrarc7%
Tondiamo7%
Nuanchu6%
ROYOROYI6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top 16 candles for sweet 16 search terms

16 candles112K/yr +44.7%2.0% conv.
16 birthday candles35K/yr -5.2%7.0% conv.
16 candles for sweet 1641K/yr -23.6%6.3% conv.
sweet 16 candles31K/yr +1.4%4.0% conv.
16 candle27K/yr +6.2%7.7% conv.
sweet 16 candle16K/yr -12.0%4.9% conv.
16th birthday candles13K/yr -2.3%6.4% conv.
16 birthday candle10K/yr -0.9%6.5% conv.
16 candles for cake11K/yr -19.1%7.0% conv.
sweet 16 candles for cake11K/yr -17.4%5.6% conv.

All search terms

Top 16 candles for sweet 16 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CAKE CODE 2.76 Inch Classical Pink Gold 16 Number Birthday Candles Gold Number Candles Cake Number Candles Party Celebration

CAKE CODE$5.964.8★241 rev

CAKE CODE 2.76 Inch Classical Gold 16 Number Birthday Candles Gold Number Candles Cake Number Candles Party Celebration

CAKE CODE$6.934.8★551 rev

16th Birthday Candles Cake Number Candles Happy Cake Topper Decoration for Birthday Wedding Anniversary Celebration Party Favor 3.54 Inches Total Length (Champagne Gold)

Nuanchu$5.414.7★2,517 rev

ROYOROYI Sweet 16 Birthday Decorations Gold Number 16 Candles for Cake

ROYOROYI$4.464.7★190 rev

BBTO 16th & 61st Birthday Candles Number Candles Cake Topper Decoration for Birthday Wedding Anniversary Celebration Supplies(Rose Gold)

BBTO$5.884.7★7,775 rev

Newest

by launch date

YEAAGE Black Number 16 Candles Sweet 16 Decorations for Boys & Girls

YEAAGE$5.915 rev

1mo ago

Lurevian 16th Birthday Decorations for Boys Blue & Silver Glitter Number 16 Candle Sparkly Cake Topper for Birthday Party Celebration

Lurevian$7.9048 rev

7mo ago

AndiluluBear Number 16 Birthday Candles 1.96 Inch Happy Birthday Cake Candles Cupcakes Topper Decoration for Birthday Party Wedding Anniversary Celebration Supplies (Black)

AndiluluBear$5.09156 rev

8mo ago

Juesly Sweet 16 Gifts for Girls - Novelty Socks with Pop Up Birthday Card and 16th Poster Anniversary Card 16th Birthday Gifts for Girls

Juesly$9.64875 rev

1y ago

FAMGift Pink Birthday Candles - Number 16 Candle Colorful Macaron Candles Sweet 16 Cake Topper 16 Birthday Decorations for Girls Sweet Theme Party Supplies (Pink)

FAMGift$8.661,058 rev

1y ago

What buyers say about 16 candles for sweet 16

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good Quality”

Color12%

“The color was vibrant”

Brightness/Shine/Glow12%

“Great candles”

Value For Money11%

“Amazing price”

Advertised Vs Actual Product11%

“Exactly as described”

Smell6%

“It smells soft and delicious”

Size-Overall5%

“They were the perfect size and beautiful”

Gifting Purpose4%

“Nice gift”

Design-Overall3%

“The design was pretty”

Durability3%

“feels durable”

What buyers complain about

Size-Overall22%

“.Actually, they were a little bigger than I expected”

Quality-Overall15%

“Burns too quickly - poor quality”

Color9%

“I got the wrong color”

Smell7%

“it smells horrible”

Durability6%

“they dont last after 1 light”

Value For Money5%

“Not worth it at all”

Strength4%

“The Sweet 16 cake topper was a bit flimsy”

Adhesion/Stickiness4%

“doesnt stick straight”

Thickness3%

“just know they are thin”

Advertised Vs Actual Product3%

“Sorry the blurry picture”

Top return reasons

Size-Overall40%

Color15%

Value For Money13%

Advertised Vs Actual Product7%

Smell5%

Quality-Overall5%

Defective Material/Parts3%

Functionality-Overall2%

Product Condition2%

Display Colors1%

Common questions

Is 16 candles for sweet 16 profitable to sell on Amazon United States?: The niche generates $140K/yr across 62 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the 16 candles for sweet 16 niche?: 39 brands and 42 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in 16 candles for sweet 16?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.9%.
When does demand for 16 candles for sweet 16 peak?: Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the 16 candles for sweet 16 niche?: Listings span $4.21–$21.49; the average listing price is $7.60 (sweet spot $15–$100). The average incumbent carries 1,232 reviews — the moat a new listing must climb.