15x23 Frame
FailShoppers spend an estimated $52K a year here, so 15x23 Frame is a Fail.
- Flapen Score
- 47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 4947
- Market size
- $52K/yr31K searches / yr
- 90-day growth
- -3.4%search demand this quarter
- Competition
- 52%top-5 click share · 12 brands · 16 sellers
Flapen Score
15x23 Frame against its category
The dotted line is the Home & Kitchen average. Past it, 15x23 Frame is stronger. Inside it, weaker.
Market
The 15x23 Frame market on Amazon at a glance
Shoppers on Amazon United States searched for 15x23 Frame 31K times last year and spent an estimated $52K. The top 5 brands take 72% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -3.4%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $52Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- 15x23 picture frame12K searches a year
02 · Price
A sale here is worth $28.70.
Listings sell for $28.70 on average, from $20.09 to $40.86. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $28.70 that is $0 to $3K a year per listing.
- Average price
- $28.70inside the $15 to $100 sweet spot
- Price range
- $20.09–$40.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #251 within Picture Frames. It carries 5,763 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 96%
- Out of stock, average day
- 4.5%
- Average rank
- #251in Picture Frames
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 5,763per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top 15x23 Frame products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
A PLUS MAX 15x23 Picture Frame Black Light Weight Wall Mount
- Price
- $21.18
- Rating
- 4.3/5
- Reviews
- 5,940
- Age
- 2y ago

JCJMY 15x23 Picture Frame Black for Photo and Poster Horizontal and Vertical Formats for Wall Hanging Wall Gallery Frame for 15 by 23 Photos
- Price
- $22.69
- Rating
- 4.5/5
- Reviews
- 11,068
- Age
- 2y ago

LaVie Home 15x23 Picture Frame for Wall Display 15x23 Black Picture Frame with HD Plexiglas 15 x 23 Photo Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
- Price
- $21.38
- Rating
- 4.4/5
- Reviews
- 6,741
- Age
- 1y ago

QOTIB 15x23 Picture Frame Black for Wall Mounting Horizontal and Vertical Formats for Wall Hanging Wood 15x23 Frame Black 1 Pack
- Price
- $22.68
- Rating
- 4.5/5
- Reviews
- 1,532
- Age
- 2y ago

MENNTHUI 15x23 Black Picture Frame Wall Mounting Horizontally or Vertically Decoration for Photos Paintings Posters Artwork
- Price
- $20.09
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 2y ago
Trending
estimated 90-day click momentum
A PLUS MAX 15x23 Picture Frame Brown Light Weight Wall Mount
- Price
- $24.78
- Rating
- 4.3/5
- Reviews
- 5,940
- Age
- 3mo ago

A PLUS MAX 15x23 Picture Frame Natural Light Weight Wall Mount
- Price
- $23.59
- Rating
- 4.3/5
- Reviews
- 5,940
- Age
- 3mo ago

A PLUS MAX 15x23 Picture Frame Set of 3 Black Light Weight Wall Mount
- Price
- $40.18
- Rating
- 4.3/5
- Reviews
- 5,940
- Age
- 2y ago

15x23 Wood Frame Brown Rustic Natural 23x15in Woodgrain Picture Poster Frame Modern Brown 15 x 23inch Gallery Wall Photo Frame with HD Plexiglass Horizontal Vertical Wall Mounting Display 1pcs
- Price
- $36.53
- Rating
- 4.5/5
- Reviews
- 2,085
- Age
- 6mo ago

MOUDAMION 15x23 Wood Frame Gold Ornate Natural 23x15in Picture Poster Frame Modern Golden 15 x 23inch Gallery Wall Photo Frame with HD Plexiglass Horizontal Vertical Wall Mounting Display 1pcs
- Price
- $36.62
- Rating
- 4.5/5
- Reviews
- 2,085
- Age
- 6mo ago
Newest
by launch date
A PLUS MAX 15x23 Picture Frame Brown Light Weight Wall Mount
- Price
- $24.78
- Rating
- 4.3/5
- Reviews
- 5,940
- Age
- 3mo ago

A PLUS MAX 15x23 Picture Frame Natural Light Weight Wall Mount
- Price
- $23.59
- Rating
- 4.3/5
- Reviews
- 5,940
- Age
- 3mo ago

MOUDAMION 15x23 Wood Frame Gold Ornate Natural 23x15in Picture Poster Frame Modern Golden 15 x 23inch Gallery Wall Photo Frame with HD Plexiglass Horizontal Vertical Wall Mounting Display 1pcs
- Price
- $36.62
- Rating
- 4.5/5
- Reviews
- 2,085
- Age
- 6mo ago

15x23 Wood Frame Brown Rustic Natural 23x15in Woodgrain Picture Poster Frame Modern Brown 15 x 23inch Gallery Wall Photo Frame with HD Plexiglass Horizontal Vertical Wall Mounting Display 1pcs
- Price
- $36.53
- Rating
- 4.5/5
- Reviews
- 2,085
- Age
- 6mo ago

KTKDE 15x23 Picture Frame Poster Frame Display Pictures 13 x 19 with Mat or 15x23 Without Tempered Glass 23 by 15 Black Wooden Frame Wall Gallery Photo Frame best gift
- Price
- $32.92
- Rating
- 4.6/5
- Reviews
- 971
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
16
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 93%
Open market
21%
- JCJMY23%
- A PLUS MAX19%
- JDZIVTOP12%
- LaVie Home10%
- QOTIB8%
- MENNTHUI7%
Demand
15x23 Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top 15x23 Frame search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 15x23 picture frame12K/yr
- 15x23 frame7K/yr
- 15 x 23 picture frame5K/yr
- 15 x 23 frame4K/yr
- 23x15 picture frame3K/yr
Reviews and returns
What reviews say buyers love and hate about 15x23 Frame
We read the reviews and the return reasons for every product selling here.
“Super bad quality frame”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 15x23 Frame questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









