15x23 frame
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.70avg listing price — sweet spot $15–$100
Price range
Incredible$20.09–$40.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Bad5,763.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 31K searches
According to Flapen's Amazon United States niche tracking, 15x23 frame is a $52K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
15x23 frame market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $43K–$57K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #251
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 78%
- Out of stock
- 4.5%
- Avg brand age
- 45 months
- Avg seller age
- 220 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
16
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
21%
- JCJMY23%
- A PLUS MAX19%
- JDZIVTOP12%
- LaVie Home10%
- QOTIB8%
- MENNTHUI7%
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -3.4% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.8×
Top 15x23 frame search terms
- 15x23 picture frame12K/yr
- 15x23 frame7K/yr
- 15 x 23 picture frame5K/yr
- 15 x 23 frame4K/yr
- 23x15 picture frame3K/yr
Top 15x23 frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
A PLUS MAX 15x23 Picture Frame Black Light Weight Wall Mount
A PLUS MAX$21.184.3★5,940 rev
JCJMY 15x23 Picture Frame Black for Photo and Poster Horizontal and Vertical Formats for Wall Hanging Wall Gallery Frame for 15 by 23 Photos
JCJMY$22.694.5★11,068 rev
LaVie Home 15x23 Picture Frame for Wall Display 15x23 Black Picture Frame with HD Plexiglas 15 x 23 Photo Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
LaVie Home$21.384.4★6,741 rev
QOTIB 15x23 Picture Frame Black for Wall Mounting Horizontal and Vertical Formats for Wall Hanging Wood 15x23 Frame Black 1 Pack
QOTIB$22.684.5★1,532 rev
MENNTHUI 15x23 Black Picture Frame Wall Mounting Horizontally or Vertically Decoration for Photos Paintings Posters Artwork
MENNTHUI$20.094.2★39 rev
Newest
by launch date
A PLUS MAX 15x23 Picture Frame Brown Light Weight Wall Mount
A PLUS MAX$24.785,940 rev
A PLUS MAX 15x23 Picture Frame Natural Light Weight Wall Mount
A PLUS MAX$23.595,940 rev
MOUDAMION 15x23 Wood Frame Gold Ornate Natural 23x15in Picture Poster Frame Modern Golden 15 x 23inch Gallery Wall Photo Frame with HD Plexiglass Horizontal Vertical Wall Mounting Display 1pcs
MOUDAMION$36.622,085 rev
15x23 Wood Frame Brown Rustic Natural 23x15in Woodgrain Picture Poster Frame Modern Brown 15 x 23inch Gallery Wall Photo Frame with HD Plexiglass Horizontal Vertical Wall Mounting Display 1pcs
MOUDAMION$36.532,085 rev
KTKDE 15x23 Picture Frame Poster Frame Display Pictures 13 x 19 with Mat or 15x23 Without Tempered Glass 23 by 15 Black Wooden Frame Wall Gallery Photo Frame best gift
KTKDE$32.92971 rev
Trending
90-day click momentumA PLUS MAX 15x23 Picture Frame Brown Light Weight Wall Mount
A PLUS MAX$24.784.3★
A PLUS MAX 15x23 Picture Frame Natural Light Weight Wall Mount
A PLUS MAX$23.594.3★
A PLUS MAX 15x23 Picture Frame Set of 3 Black Light Weight Wall Mount
A PLUS MAX$40.184.3★
15x23 Wood Frame Brown Rustic Natural 23x15in Woodgrain Picture Poster Frame Modern Brown 15 x 23inch Gallery Wall Photo Frame with HD Plexiglass Horizontal Vertical Wall Mounting Display 1pcs
MOUDAMION$36.534.5★
MOUDAMION 15x23 Wood Frame Gold Ornate Natural 23x15in Picture Poster Frame Modern Golden 15 x 23inch Gallery Wall Photo Frame with HD Plexiglass Horizontal Vertical Wall Mounting Display 1pcs
MOUDAMION$36.624.5★
What buyers say about 15x23 frame
What buyers praise and complain about, mined from review topics.What buyers love
“Great frames”
“They fit perfectly”
“Great quality”
“Great value”
“exactly what i wanted”
“Easy peasy”
“It is durable”
“Love how easy it is to setup”
“Excellent light weight frames”
“Very sturdy”
What buyers complain about
“Super bad quality frame”
“Too flimsy”
“Terrible quality for 25 dollars”
“made of cheap plastic”
“Don't waste 22 dollars on”
“they are thin”
“Flimsy and hard to put together”
“Sizing is not accurate”
“Plexiglass scratched easily”
Top return reasons
Common questions
- Is 15x23 frame profitable to sell on Amazon United States?
- The niche generates $52K/yr across 27 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the 15x23 frame niche?
- 12 brands and 16 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in 15x23 frame?
- Top complaints mined from reviews: Frame Quality, Strength, Quality-Overall. The return rate is 3.3%.
- When does demand for 15x23 frame peak?
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the 15x23 frame niche?
- Listings span $20.09–$40.86; the average listing price is $28.70 (sweet spot $15–$100). The average incumbent carries 5,763 reviews — the moat a new listing must climb.