Skip to content

15x22 Frame

Maybe

Products sell for $23.94 on average, inside the sweet spot. But the average product has 9,457 reviews to catch up to, so 15x22 Frame is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$368K/yr148K searches / yr
90-day growth
+10.6%search demand this quarter
Competition
68%top-5 click share · 10 brands · 13 sellers

Flapen Score

15x22 Frame against its category

The dotted line is the Home & Kitchen average. Past it, 15x22 Frame is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 15x22 Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 15x22 Frame 148K times last year and spent an estimated $368K. The top 5 brands take 83% of clicks. Demand peaks in Jan. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $368K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+10.6%
Conversion, latest week
10.4%
Market size, estimated
$368Ka year
Peak month
January1.5× the quietest month
Top search term
14x22 picture frame33K searches a year

02 · Price

A sale here is worth $23.94.

Listings sell for $23.94 on average, from $17.87 to $36.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $23.94 that is $24K to $30K a year per listing.

Average price
$23.94inside the $15 to $100 sweet spot
Price range
$17.87–$36.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$24K–$30K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #243 within Picture Frames. It carries 9,457 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
7.7%
Average rank
#243in Picture Frames
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
9,457per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top 15x22 Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

13

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

12%

  • Brand 132%
  • Brand 226%
  • Brand 310%
  • Brand 410%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (4 brands, 12%)

Demand

15x22 Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top 15x22 Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 14x22 picture frame33K/yr
  • 14x22 frame30K/yr
  • 14 x 22 frame25K/yr
  • 22x14 frame17K/yr
  • 14x21 frame6K/yr
  • 22 x 14 frame6K/yr
  • 14x22 poster frame7K/yr
  • 14 x 22 poster frame7K/yr
  • frame 14x224K/yr
  • 14x21 picture frame5K/yr

Reviews and returns

What reviews say buyers love and hate about 15x22 Frame

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Frame Quality”
43%of negative reviews mention “Frame Quality”
2.2%of orders come back
“Frame came damaged”
A buyer, on “Frame Quality”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 15x22 Frame questions

Answered from the same tracked data.