15x21 Frame
FailDemand is soft, at -12.0% this quarter, so 15x21 Frame is a Fail.
- Flapen Score
- 43 / 100Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 4943
- Market size
- $142K/yr72K searches / yr
- 90-day growth
- -12.0%search demand this quarter
- Competition
- 66%top-5 click share · 12 brands · 18 sellers
Flapen Score
15x21 Frame against its category
The dotted line is the Home & Kitchen average. Past it, 15x21 Frame is stronger. Inside it, weaker.
Market
The 15x21 Frame market on Amazon at a glance
Shoppers on Amazon United States searched for 15x21 Frame 72K times last year and spent an estimated $142K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -12.0%
- Conversion, latest week
- 7.6%
- Market size, estimated
- $142Ka year
- Peak month
- January2.4× the quietest month
- Top search term
- 15x21 frame17K searches a year
02 · Price
A sale here is worth $25.83.
Listings sell for $25.83 on average, from $18.27 to $40.06. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $25.83 that is $3K to $6K a year per listing.
- Average price
- $25.83inside the $15 to $100 sweet spot
- Price range
- $18.27–$40.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$6K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #364 within Picture Frames. It carries 5,905 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 75%
- Out of stock, average day
- 4.5%
- Average rank
- #364in Picture Frames
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 5,905per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top 15x21 Frame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
18
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
12%
- Brand 128%
- Brand 223%
- Brand 317%
- Brand 49%
- Brand 57%
- Brand 64%
- Open — no brand owns it (6 brands, 12%)
Demand
15x21 Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.4×
Search terms
Top 15x21 Frame search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 15x21 frame17K/yr
- 21x15 frame6K/yr
- 15x21 picture frame10K/yr
- 15 x 21 frame5K/yr
- 21x15 puzzle frame6K/yr
- 15 x 21 picture frame8K/yr
- 15.5 x 21 frame3K/yr
- 15x21 puzzle frame8K/yr
- 21 x 15 frame4K/yr
- 21x15 picture frame6K/yr
Reviews and returns
What reviews say buyers love and hate about 15x21 Frame
We read the reviews and the return reasons for every product selling here.
“the corners of the actual frame broken or chipped”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 15x21 Frame questions
Answered from the same tracked data.









