15x21 Frame
FailDemand is soft, at -12.0% this quarter, so 15x21 Frame is a Fail.
- Flapen Score
- 43 / 100Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 4943
- Market size
- $142K/yr72K searches / yr
- 90-day growth
- -12.0%search demand this quarter
- Competition
- 66%top-5 click share · 12 brands · 18 sellers
Flapen Score
15x21 Frame against its category
The dotted line is the Home & Kitchen average. Past it, 15x21 Frame is stronger. Inside it, weaker.
Market
The 15x21 Frame market on Amazon at a glance
Shoppers on Amazon United States searched for 15x21 Frame 72K times last year and spent an estimated $142K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -12.0%
- Conversion, latest week
- 7.6%
- Market size, estimated
- $142Ka year
- Peak month
- January2.4× the quietest month
- Top search term
- 15x21 frame17K searches a year
02 · Price
A sale here is worth $25.83.
Listings sell for $25.83 on average, from $18.27 to $40.06. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $25.83 that is $3K to $6K a year per listing.
- Average price
- $25.83inside the $15 to $100 sweet spot
- Price range
- $18.27–$40.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$6K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #364 within Picture Frames. It carries 5,905 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 75%
- Out of stock, average day
- 4.5%
- Average rank
- #364in Picture Frames
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 5,905per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top 15x21 Frame products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Americanflat 15x21 Poster Frame - Slim Molding - Black
- Price
- $20.82
- Rating
- 4.6/5
- Reviews
- 13,107
- Age
- 2y ago

LaVie Home 15x21 Picture Frame for Wall Display 15x21 Black Picture Frame with HD Plexiglas 15 x 21 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
- Price
- $22.29
- Rating
- 4.4/5
- Reviews
- 6,741
- Age
- 2y ago

QOTIB 15x21 Picture Frame Black for Wall Mounting Horizontal and Vertical Formats for Wall Hanging Wood 15x21 Frame Black 1 Pack
- Price
- $20.74
- Rating
- 4.5/5
- Reviews
- 1,532
- Age
- 2y ago

QOTIB Wood 15x21 Picture Frame Black for Wall Hanging 15 x 21 Frame Photo Frame for Wall Horizontally or Vertically Black 1 Pack
- Price
- $21.38
- Rating
- 4.5/5
- Reviews
- 761
- Age
- 1y ago

A PLUS MAX 15x21 Picture Frame Black Light Weight Wall Mount
- Price
- $20.76
- Rating
- 4.3/5
- Reviews
- 5,940
- Age
- 2y ago
Trending
estimated 90-day click momentum
Fisnish 15x21 Picture Frame Classic Brown 15 x 21 Poster Frame for Horizontal or Vertical Wall Mounting 1 Pack
- Price
- $21.27
- Rating
- 4.4/5
- Reviews
- 3,543
- Age
- 4mo ago

GULETHUN 15x21 Frame Transitional Modern Design Picture Frames 15 by 21 Rustic Poster Frame for Home Decor Gold Vintage Photo Frame Horizontal or Vertical Display Choose Size & Color
- Price
- $39.07
- Rating
- 4.4/5
- Reviews
- 216
- Age
- 6mo ago

QOTIB Wood 15x21.25 Puzzles Frame Deep Brown for Wall Hanging 15 x 21.25 Picture Frame Poster Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack
- Price
- $31.90
- Rating
- 4.3/5
- Reviews
- 1,645
- Age
- 10mo ago

Americanflat 16x21 Poster Frame - Slim Molding - Black
- Price
- $24.48
- Rating
- 4.6/5
- Reviews
- 13,107
- Age
- 2y ago

ArtToFrames 15x21 Inch Black Picture Frame This 1.25 Inch Custom Poster Frame is Soft Black - Comes with Economy Acrylic and Corrugated Backing (2WOM5180-15x21)
- Price
- $18.37
- Rating
- 4.6/5
- Reviews
- 741
- Age
- 2y ago
Newest
by launch date
Fisnish 15x21 Picture Frame Classic Brown 15 x 21 Poster Frame for Horizontal or Vertical Wall Mounting 1 Pack
- Price
- $21.27
- Rating
- 4.4/5
- Reviews
- 3,543
- Age
- 4mo ago

GULETHUN 15x21 Frame Transitional Modern Design Picture Frames 15 by 21 Rustic Poster Frame for Home Decor Gold Vintage Photo Frame Horizontal or Vertical Display Choose Size & Color
- Price
- $39.07
- Rating
- 4.4/5
- Reviews
- 216
- Age
- 6mo ago

QOTIB Wood 15x21.25 Puzzles Frame Deep Brown for Wall Hanging 15 x 21.25 Picture Frame Poster Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack
- Price
- $31.90
- Rating
- 4.3/5
- Reviews
- 1,645
- Age
- 10mo ago

Veleclo 15x21 Picture Frame for Wall Display 15x21 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 15 x 21 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
- Price
- $21.18
- Rating
- 4.4/5
- Reviews
- 1,411
- Age
- 1y ago

JCJMY 15x21.25 Puzzles Frame Black Wall Hanging 15 x 21.25 Picture Frame for 15 by 21.25 Poster Photo Canvas Picture Puzzles with Shatter Resistant Plexiglass Black
- Price
- $28.94
- Rating
- 4.5/5
- Reviews
- 11,068
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
18
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
12%
- Americanflat28%
- QOTIB23%
- LaVie Home17%
- ArtToFrames9%
- A PLUS MAX7%
- JCJMY4%
- Open — no brand owns it (6 brands, 12%)
Demand
15x21 Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.4×
Search terms
Top 15x21 Frame search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 15x21 frame17K/yr
- 21x15 frame6K/yr
- 15x21 picture frame10K/yr
- 15 x 21 frame5K/yr
- 21x15 puzzle frame6K/yr
- 15 x 21 picture frame8K/yr
- 15.5 x 21 frame3K/yr
- 15x21 puzzle frame8K/yr
- 21 x 15 frame4K/yr
- 21x15 picture frame6K/yr
Reviews and returns
What reviews say buyers love and hate about 15x21 Frame
We read the reviews and the return reasons for every product selling here.
“the corners of the actual frame broken or chipped”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 15x21 Frame questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









