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15x15 Pillow Inserts

Fail

The average product has 32,274 reviews to catch up to, so 15x15 Pillow Inserts is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$99K/yr77K searches / yr
90-day growth
-2.0%search demand this quarter
Competition
55%top-5 click share · 11 brands · 16 sellers

Flapen Score

15x15 Pillow Inserts against its category

The dotted line is the Home & Kitchen average. Past it, 15x15 Pillow Inserts is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 15x15 Pillow Inserts market on Amazon at a glance

Shoppers on Amazon United States searched for 15x15 Pillow Inserts 77K times last year and spent an estimated $99K. The top 5 brands take 85% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
8.5%
Market size, estimated
$99Ka year
Peak month
August12.0× the quietest month
Top search term
15x15 pillow inserts26K searches a year

02 · Price

A sale here is worth $15.17.

Listings sell for $15.17 on average, from $4.37 to $28.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $15.17 that is $4K to $8K a year per listing.

Average price
$15.17inside the $15 to $100 sweet spot
Price range
$4.37–$28.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #184 within Decorative Pillows, Inserts & Covers. It carries 32,274 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#184in Decorative Pillows, Inserts & Covers
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
32,274per listing
Listings tracked
23

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top 15x15 Pillow Inserts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

$0$10K$20K$30K$40K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

16

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 97%

Open market

9%

  • EDOW30%
  • MoonRest19%
  • Pillowflex13%
  • OKBA12%
  • Utopia Bedding11%
  • Aufmer6%
  • Open — no brand owns it (5 brands, 9%)

Demand

15x15 Pillow Inserts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 12.0×

Search terms

Top 15x15 Pillow Inserts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 15x15 pillow inserts26K/yr
  • 15 x 15 pillow insert20K/yr
  • 15x15 pillow10K/yr
  • 15x15 pillow insert5K/yr
  • 15 pillow insert4K/yr
  • 15 inch pillow inserts4K/yr
  • pillow inserts 15x154K/yr
  • 15 x 15 pillow4K/yr

Reviews and returns

What reviews say buyers love and hate about 15x15 Pillow Inserts

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Fluffiness”
1.9%of orders come back
“Didn't fluff up”
A buyer, on “Fluffiness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common 15x15 Pillow Inserts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data