15x15 Pillow Inserts
FailThe average product has 32,274 reviews to catch up to, so 15x15 Pillow Inserts is a Fail.
- Flapen Score
- 46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 4946
- Market size
- $99K/yr77K searches / yr
- 90-day growth
- -2.0%search demand this quarter
- Competition
- 55%top-5 click share · 11 brands · 16 sellers
Flapen Score
15x15 Pillow Inserts against its category
The dotted line is the Home & Kitchen average. Past it, 15x15 Pillow Inserts is stronger. Inside it, weaker.
Market
The 15x15 Pillow Inserts market on Amazon at a glance
Shoppers on Amazon United States searched for 15x15 Pillow Inserts 77K times last year and spent an estimated $99K. The top 5 brands take 85% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug–Sep. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- -2.0%
- Conversion, latest week
- 8.5%
- Market size, estimated
- $99Ka year
- Peak month
- August12.0× the quietest month
- Top search term
- 15x15 pillow inserts26K searches a year
02 · Price
A sale here is worth $15.17.
Listings sell for $15.17 on average, from $4.37 to $28.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $15.17 that is $4K to $8K a year per listing.
- Average price
- $15.17inside the $15 to $100 sweet spot
- Price range
- $4.37–$28.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #184 within Decorative Pillows, Inserts & Covers. It carries 32,274 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 87%
- Out of stock, average day
- 0.0%
- Average rank
- #184in Decorative Pillows, Inserts & Covers
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 32,274per listing
- Listings tracked
- 23
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top 15x15 Pillow Inserts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
16
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
9%
- Brand 130%
- Brand 219%
- Brand 313%
- Brand 412%
- Brand 511%
- Brand 66%
- Open — no brand owns it (5 brands, 9%)
Demand
15x15 Pillow Inserts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 12.0×
Search terms
Top 15x15 Pillow Inserts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 15x15 pillow inserts26K/yr
- 15 x 15 pillow insert20K/yr
- 15x15 pillow10K/yr
- 15x15 pillow insert5K/yr
- 15 pillow insert4K/yr
- 15 inch pillow inserts4K/yr
- pillow inserts 15x154K/yr
- 15 x 15 pillow4K/yr
Reviews and returns
What reviews say buyers love and hate about 15x15 Pillow Inserts
We read the reviews and the return reasons for every product selling here.
“Didn't fluff up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 15x15 Pillow Inserts questions
Answered from the same tracked data.









