15 Candle
FailPrices span $3.99–$13.75, mostly outside the sweet spot, so 15 Candle is a Fail.
- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $56K/yr90K searches / yr
- 90-day growth
- -1.1%search demand this quarter
- Competition
- 34%top-5 click share · 32 brands · 31 sellers
Flapen Score
15 Candle against its category
The dotted line is the Home & Kitchen average. Past it, 15 Candle is stronger. Inside it, weaker.
Market
The 15 Candle market on Amazon at a glance
Shoppers on Amazon United States searched for 15 Candle 90K times last year and spent an estimated $56K. The top 5 brands take 54% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- -1.1%
- Conversion, latest week
- 9.1%
- Market size, estimated
- $56Ka year
- Top search term
- 15 candle24K searches a year
02 · Price
A sale here is worth $6.92.
Listings sell for $6.92 on average, from $3.99 to $13.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $6.92 that is $0 to $692 a year per listing.
- Average price
- $6.92under the $15 to $100 sweet spot
- Price range
- $3.99–$13.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$692
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #446 within Candles. It carries 644 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #446in Candles
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 644per listing
- Listings tracked
- 59
04 · Newcomers
0 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top 15 Candle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
32 falling
Sellers
31
Top-5 brand share
54%
Top 20: 91%
Top-5 click share
34%
Top 20: 70%
Open market
42%
- Brand 118%
- Brand 215%
- Brand 39%
- Brand 48%
- Brand 55%
- Brand 64%
Demand
15 Candle search demand
Weekly searches over the year. Pick a range.
Search terms
Top 15 Candle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 15 candle24K/yr
- 15 birthday candle22K/yr
- 15 candles for cake19K/yr
- 15 candles8K/yr
- birthday candles 155K/yr
- 15 birthday candles4K/yr
- 15th birthday candles5K/yr
- 15 candles quinceanera4K/yr
Reviews and returns
What reviews say buyers love and hate about 15 Candle
We read the reviews and the return reasons for every product selling here.
“Burns too quickly - poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 15 Candle questions
Answered from the same tracked data.









