14x24 Pillow Insert
FailThe average product has 21,897 reviews to catch up to, so 14x24 Pillow Insert is a Fail.
- Flapen Score
- 47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 4947
- Market size
- $139K/yr53K searches / yr
- 90-day growth
- +27.4%search demand this quarter
- Competition
- 72%top-5 click share · 10 brands · 12 sellers
Flapen Score
14x24 Pillow Insert against its category
The dotted line is the Home & Kitchen average. Past it, 14x24 Pillow Insert is stronger. Inside it, weaker.
Market
The 14x24 Pillow Insert market on Amazon at a glance
Shoppers on Amazon United States searched for 14x24 Pillow Insert 53K times last year and spent an estimated $139K. The top 5 brands take 87% of clicks. Demand peaks in Aug. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 11.2% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- +27.4%
- Conversion, latest week
- 11.2%
- Market size, estimated
- $139Ka year
- Peak month
- August1.9× the quietest month
- Top search term
- 14x24 pillow insert29K searches a year
02 · Price
A sale here is worth $23.54.
Listings sell for $23.54 on average, from $9.76 to $36.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $23.54 that is $6K to $12K a year per listing.
- Average price
- $23.54inside the $15 to $100 sweet spot
- Price range
- $9.76–$36.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$12K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Decorative Pillows, Inserts & Covers. It carries 21,897 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #48in Decorative Pillows, Inserts & Covers
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 21,897per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top 14x24 Pillow Insert products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
12
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
10%
- Brand 137%
- Brand 225%
- Brand 311%
- Brand 49%
- Brand 56%
- Brand 63%
- Open — no brand owns it (4 brands, 10%)
Demand
14x24 Pillow Insert search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.9×
Search terms
Top 14x24 Pillow Insert search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 14x24 pillow insert29K/yr
- 14 x 24 pillow insert10K/yr
- 24x14 pillow insert6K/yr
- 14x24 pillow5K/yr
- 24 x 14 pillow insert3K/yr
Reviews and returns
What reviews say buyers love and hate about 14x24 Pillow Insert
We read the reviews and the return reasons for every product selling here.
“Not a Fluffy Pillow”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
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FAQ
Common 14x24 Pillow Insert questions
Answered from the same tracked data.