14x22 Pillow Insert
MaybeBuyers convert on 15.2% of searches. But the average product has 19,054 reviews to catch up to, so 14x22 Pillow Insert is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 4952
- Market size
- $277K/yr91K searches / yr
- 90-day growth
- +21.4%search demand this quarter
- Competition
- 57%top-5 click share · 13 brands · 15 sellers
Flapen Score
14x22 Pillow Insert against its category
The dotted line is the Home & Kitchen average. Past it, 14x22 Pillow Insert is stronger. Inside it, weaker.
Market
The 14x22 Pillow Insert market on Amazon at a glance
Shoppers on Amazon United States searched for 14x22 Pillow Insert 91K times last year and spent an estimated $277K. The top 5 brands take 83% of clicks. Demand peaks in Jul. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 15.2% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $277K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- +21.4%
- Conversion, latest week
- 15.2%
- Market size, estimated
- $277Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- 14x22 pillow insert51K searches a year
02 · Price
A sale here is worth $20.02.
Listings sell for $20.02 on average, from $8.22 to $35.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $20.02 that is $15K to $20K a year per listing.
- Average price
- $20.02inside the $15 to $100 sweet spot
- Price range
- $8.22–$35.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $15K–$20K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Decorative Pillows, Inserts & Covers. It carries 19,054 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #72in Decorative Pillows, Inserts & Covers
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 19,054per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top 14x22 Pillow Insert products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
15
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
12%
- Brand 130%
- Brand 218%
- Brand 315%
- Brand 411%
- Brand 59%
- Brand 66%
- Open — no brand owns it (7 brands, 12%)
Demand
14x22 Pillow Insert search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.5×
Search terms
Top 14x22 Pillow Insert search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 14x22 pillow insert51K/yr
- 14 x 22 pillow insert16K/yr
- 22x14 pillow insert8K/yr
- 22x15 pillow insert4K/yr
- lumbar pillow insert 14x224K/yr
- pillow insert 14x223K/yr
- 14x22 down pillow insert3K/yr
- 14x22 pillow inserts2K/yr
Reviews and returns
What reviews say buyers love and hate about 14x22 Pillow Insert
We read the reviews and the return reasons for every product selling here.
“This pillow is too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common 14x22 Pillow Insert questions
Answered from the same tracked data.