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14x18 Picture Frame

Maybe

Products sell for $27.74 on average, inside the sweet spot. But demand is soft, at -7.8% this quarter, so 14x18 Picture Frame is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$457K/yr301K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
53%top-5 click share · 22 brands · 26 sellers

Flapen Score

14x18 Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, 14x18 Picture Frame is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 14x18 Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 14x18 Picture Frame 301K times last year and spent an estimated $457K. The top 5 brands take 62% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $457K a year.

Searches, last 12 months
301K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
5.5%
Market size, estimated
$457Ka year
Peak month
February1.4× the quietest month
Top search term
14x18 frame55K searches a year

02 · Price

A sale here is worth $27.74.

Listings sell for $27.74 on average, from $8.87 to $47.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $27.74 that is $14K to $21K a year per listing.

Average price
$27.74inside the $15 to $100 sweet spot
Price range
$8.87–$47.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$14K–$21K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #422 within Picture Frames. It carries 5,366 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
92%
Out of stock, average day
9.3%
Average rank
#422in Picture Frames
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
5,366per listing
Listings tracked
37

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top 14x18 Picture Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

26

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

53%

Top 20: 81%

Open market

34%

  • Brand 134%
  • Brand 212%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

14x18 Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 14x18 Picture Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 14x18 frame55K/yr
  • 14x18 picture frame82K/yr
  • 14 x 18 picture frame41K/yr
  • 18x14 picture frame23K/yr
  • 18x14 frame16K/yr
  • 14 x 18 frame12K/yr
  • 14x18 frame with mat9K/yr
  • frame 14x189K/yr
  • 18 x 14 frame7K/yr
  • picture frame 14x186K/yr

Reviews and returns

What reviews say buyers love and hate about 14x18 Picture Frame

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Frame Quality”
28%of negative reviews mention “Frame Quality”
4.1%of orders come back
“If you want a decent frame to display a picture then this isnt it”
A buyer, on “Frame Quality”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 14x18 Picture Frame questions

Answered from the same tracked data.