14x17 picture frame
Worth a lookShows a sweet-spot price point ($28.01 avg), but a deep review moat (6,168 avg reviews) keeps it on the watch list.
Avg price
Incredible$28.01avg listing price — sweet spot $15–$100
Price range
Great$8.87–$53.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Okay$205K$205K/yr · 109K searches
Returns
Okay4.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Review moat
Bad6,167.68avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 14x17 picture frame is a $205K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 53/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
14x17 picture frame market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $168K–$224K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #525
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 98%
- Out of stock
- 8.4%
- Avg brand age
- 41 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
17 flat
Sellers
24
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
41%
Top 20: 78%
Open market
28%
- Americanflat20%
- Picrit14%
- Homeforia13%
- upsimples12%
- JCJMY8%
- ArtToFrames7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top 14x17 picture frame search terms
- 14x17 picture frame33K/yr
- 14x17 frame20K/yr
- 14 x 17 picture frame13K/yr
- 17x14 picture frame10K/yr
- 14 x 17 frame6K/yr
- 17x14 frame5K/yr
- 14x17 picture frame with mat4K/yr
- 17 x 14 frame3K/yr
- 14 x 17 picture frame with mat4K/yr
- 14x17 frame with mat4K/yr
Top 14x17 picture frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
upsimples 14x17 Picture Frame Display Pictures 11x14 with Mat or 14 x 17 Without Wall Hanging Diploma Frames Black 1 Pack
upsimples$20.654.5★41,299 rev
Americanflat 14x17 Picture Frame - Engineered Wood - Black
Americanflat$20.954.5★41,054 rev
Americanflat 14x17 Picture Frame - Slim Molding - Black
Americanflat$19.234.6★13,107 rev
Picrit 14x17 Picture Frame Photo Frame for Wall Mounting Display Brown
Picrit$19.654.5★5,477 rev
LaVie Home 14 x 17 Poster Frame Black Display Pictures 11x14 with Mat or 14x17 Without Mat Stable and Sturdy Picture Frame and Polished Plexiglass Horizontal and Vertical Format of The Wall1 Pack
LaVie Home$25.174.5★8,711 rev
Newest
by launch date
euwazram Rustic Walnut 14x17 Frame - Single Frame 14 x 17 Poster Frame with Mat for 11x14 Picture Frames for Artwork Puzzles Photos and Movie Posters
euwazram$23.50170 rev
Homeforia 14x17 Picture Frame Brown Wood Mortise & Tenon Walnut 14x17 Poster Frames with Mat 11x14 for Wall 14 by 17 Dark Wooden Frames Matted to 11 x 14 inch Art Tempered Glass Wall Kit Set of 1
Homeforia$53.09453 rev
Veleclo 14x17 Picture Frame for Wall Display 14x17 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 14 x 17 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
Veleclo$19.321,411 rev
HLiWEGNS Light Walnut 14x17 - Single Frame - Rustic Woodgrain 14 x 17 Poster Frame with Plexiglass for Wall Gallery Display 14x17 Picture Frame for Puzzle Artwork Photo and Posters
HLiWEGNS$23.11261 rev
Picrit 14x17 Black Picture Frame Poster Frame for Wall 3 Pack
Picrit$35.161,450 rev
Trending
90-day click momentumeuwazram Rustic Walnut 14x17 Frame - Single Frame 14 x 17 Poster Frame with Mat for 11x14 Picture Frames for Artwork Puzzles Photos and Movie Posters
euwazram$23.504.5★
upsimples 14x17 Picture Frame Display Pictures 11x14 with Mat or 14 x 17 Without Wall Hanging Diploma Frames Black 1 Pack
upsimples$20.654.5★
14x17 Frame Rustic White Distressed 17x14 Picture Frame Art Pic Hanging Poster Frame 14 by 17 Gallery Family Concert Portrait Wall Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
JDZIVTOP$24.254.4★
Picrit 14x17 Picture Frame Photo Frame for Wall Mounting Display Brown
Picrit$19.654.5★
Homeforia 14x17 Picture Frame Brown Wood Mortise & Tenon Walnut 14x17 Poster Frames with Mat 11x14 for Wall 14 by 17 Dark Wooden Frames Matted to 11 x 14 inch Art Tempered Glass Wall Kit Set of 1
Homeforia$53.094.9★
What buyers say about 14x17 picture frame
What buyers praise and complain about, mined from review topics.What buyers love
“Incredibly impressive frame”
“Great Quality”
“Does the job”
“matches all my others perfectly”
“Affordable”
“made of high quality materials”
“Beautifully handcrafted by a small business in the USA”
“The mounting options are great”
“it works”
“it's very sturdy”
What buyers complain about
“If you want a decent frame you need to spend a bit more money”
“Very low quality”
“Still a whole lot cheaper than a custom frame job which is now outrageously expensive”
“Weak construction of whatever stuff its made of”
“And and as someone says below seems like the so-called wood seems fake”
“Cheap material, cheaply finished; too expensive for what they are”
“Waste of time and money”
“I have one i can't use due to cracking”
“The dark lines are more prominent”
“they are very thin, which the listing does not show, hence, very flimsy”
Top return reasons
Common questions
- Is 14x17 picture frame profitable to sell on Amazon United States?
- The niche generates $205K/yr across 47 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the 14x17 picture frame niche?
- 17 brands and 24 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in 14x17 picture frame?
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Value For Money. The return rate is 4.2%.
- When does demand for 14x17 picture frame peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the 14x17 picture frame niche?
- Listings span $8.87–$53.09; the average listing price is $28.01 (sweet spot $15–$100). The average incumbent carries 6,168 reviews — the moat a new listing must climb.