14x14 Pillow Inserts
FailThe top 5 brands take 97% of clicks, so 14x14 Pillow Inserts is a Fail.
- Flapen Score
- 42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 4942
- Market size
- $258K/yr134K searches / yr
- 90-day growth
- -15.1%search demand this quarter
- Competition
- 65%top-5 click share · 7 brands · 11 sellers
Flapen Score
14x14 Pillow Inserts against its category
The dotted line is the Home & Kitchen average. Past it, 14x14 Pillow Inserts is stronger. Inside it, weaker.
Market
The 14x14 Pillow Inserts market on Amazon at a glance
Shoppers on Amazon United States searched for 14x14 Pillow Inserts 134K times last year and spent an estimated $258K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 12.7% of those searches ended in a purchase.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $258K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- -15.1%
- Conversion, latest week
- 12.7%
- Market size, estimated
- $258Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- 14x14 pillow inserts39K searches a year
02 · Price
A sale here is worth $15.13.
Listings sell for $15.13 on average, from $9.78 to $23.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $15.13 that is $11K to $15K a year per listing.
- Average price
- $15.13inside the $15 to $100 sweet spot
- Price range
- $9.78–$23.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $11K–$15K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Decorative Pillows, Inserts & Covers. It carries 31,444 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #46in Decorative Pillows, Inserts & Covers
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 31,444per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top 14x14 Pillow Inserts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Utopia Bedding 14x14 Pillow Inserts White Throw Pillows for Couch 2 Pack
- Price
- $15.04
- Rating
- 4.6/5
- Reviews
- 217,964
- Age
- 6y ago
Throw Pillows Insert Set of 2 White 14x14 in Pillow Inserts with 100% Cotton Cover Bed and Couch Decorative Stuffer Pillows Indoor Pillows for Sofa
- Price
- $14.76
- Rating
- 4.3/5
- Reviews
- 895
- Age
- 1y ago
EDOW Throw Pillow Insert LightweightSoft Polyester Down Alternative Decorative Pillow Sham Stuffer Machine Washable. (White 14x14)
- Price
- $9.78
- Rating
- 4.2/5
- Reviews
- 25,514
- Age
- 6y ago
ROYALE LINENS 14 x 14 Pillow Insert - Down Alternative Throw Pillows Insert - Square Pillow Pack of 1 White - Bed & Couch Pillows - Inner Cushion for Bed Cushion for Living Room - Shams Stuffer
- Price
- $10.80
- Rating
- 4.4/5
- Reviews
- 1,310
- Age
- 4y ago
OKBA Set of 2 Throw Pillow Inserts Hypoallergenic Soft & Firm Cushions with 100% Cotton Cover 14x14 Pillows Filler for Side Sleepers Sofa Bed and Home Decor Indoor Quality Hotel Pillows
- Price
- $13.79
- Rating
- 4.3/5
- Reviews
- 356
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Martex Decorative Throw Pillow Inserts White 14 x 14 Pack of 2
- Price
- $11.73
- Rating
- 4.1/5
- Reviews
- 147
- Age
- 9mo ago
ROYALE LINENS 14 x 14 Pillow Insert - Down Alternative Throw Pillows Insert - Square Pillow Pack of 1 White - Bed & Couch Pillows - Inner Cushion for Bed Cushion for Living Room - Shams Stuffer
- Price
- $10.80
- Rating
- 4.4/5
- Reviews
- 1,310
- Age
- 4y ago
OKBA Set of 2 Throw Pillow Inserts Hypoallergenic Soft & Firm Cushions with 100% Cotton Cover 14x14 Pillows Filler for Side Sleepers Sofa Bed and Home Decor Indoor Quality Hotel Pillows
- Price
- $13.79
- Rating
- 4.3/5
- Reviews
- 356
- Age
- 11mo ago
Utopia Bedding 14x14 Throw Pillow Inserts Decorative Pillows Pack of 2
- Price
- $13.74
- Rating
- 4.7/5
- Reviews
- 12,576
- Age
- 2y ago
Utopia Bedding Throw Pillows 14x14 Pillow Inserts Pack of 1 White
- Price
- $11.52
- Rating
- 4.4/5
- Reviews
- 753
- Age
- 1y ago
Newest
by launch dateMartex Decorative Throw Pillow Inserts White 14 x 14 Pack of 2
- Price
- $11.73
- Rating
- 4.1/5
- Reviews
- 147
- Age
- 9mo ago
OKBA Set of 2 Throw Pillow Inserts Hypoallergenic Soft & Firm Cushions with 100% Cotton Cover 14x14 Pillows Filler for Side Sleepers Sofa Bed and Home Decor Indoor Quality Hotel Pillows
- Price
- $13.79
- Rating
- 4.3/5
- Reviews
- 356
- Age
- 11mo ago
Utopia Bedding Throw Pillows 14x14 Pillow Inserts Pack of 1 White
- Price
- $11.52
- Rating
- 4.4/5
- Reviews
- 753
- Age
- 1y ago
Throw Pillows Insert Set of 2 White 14x14 in Pillow Inserts with 100% Cotton Cover Bed and Couch Decorative Stuffer Pillows Indoor Pillows for Sofa
- Price
- $14.76
- Rating
- 4.3/5
- Reviews
- 895
- Age
- 1y ago
OKBA Throw Pillows Insert Set of 2 with 100% Cotton Cover Bed and Couch - Indoor Hotel Decorative Pillows 14x14 in White Pillows Inserts
- Price
- $14.47
- Rating
- 4.2/5
- Reviews
- 1,235
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
11
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
1%
- Utopia Bedding50%
- EDOW16%
- ORJ11%
- OKBA10%
- ROYALE LINENS9%
- Martex2%
- Open — no brand owns it (1 brand, 1%)
Demand
14x14 Pillow Inserts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.0×
Search terms
Top 14x14 Pillow Inserts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 14x14 pillow inserts39K/yr
- 14 x 14 pillow insert21K/yr
- pillow inserts 14x1412K/yr
- pillow forms 14x1414K/yr
- 14x14 pillow21K/yr
- 14x14 pillow insert6K/yr
- 14 pillow insert5K/yr
- 14 inch pillow insert6K/yr
- 14x14 pillows3K/yr
- pillow insert 14x143K/yr
Reviews and returns
What reviews say buyers love and hate about 14x14 Pillow Inserts
We read the reviews and the return reasons for every product selling here.
“Not consistent sizes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 14x14 Pillow Inserts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data