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14x14 Pillow Inserts

Fail

The top 5 brands take 97% of clicks, so 14x14 Pillow Inserts is a Fail.

Flapen Score
42
42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$258K/yr134K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
65%top-5 click share · 7 brands · 11 sellers

Flapen Score

14x14 Pillow Inserts against its category

The dotted line is the Home & Kitchen average. Past it, 14x14 Pillow Inserts is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The 14x14 Pillow Inserts market on Amazon at a glance

Shoppers on Amazon United States searched for 14x14 Pillow Inserts 134K times last year and spent an estimated $258K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $258K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
12.7%
Market size, estimated
$258Ka year
Peak month
December2.0× the quietest month
Top search term
14x14 pillow inserts39K searches a year

02 · Price

A sale here is worth $15.13.

Listings sell for $15.13 on average, from $9.78 to $23.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $15.13 that is $11K to $15K a year per listing.

Average price
$15.13inside the $15 to $100 sweet spot
Price range
$9.78–$23.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$15K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Decorative Pillows, Inserts & Covers. It carries 31,444 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#46in Decorative Pillows, Inserts & Covers
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
31,444per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top 14x14 Pillow Inserts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

11

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

1%

  • Brand 150%
  • Brand 216%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

14x14 Pillow Inserts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Search terms

Top 14x14 Pillow Inserts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 14x14 pillow inserts39K/yr
  • 14 x 14 pillow insert21K/yr
  • pillow inserts 14x1412K/yr
  • pillow forms 14x1414K/yr
  • 14x14 pillow21K/yr
  • 14x14 pillow insert6K/yr
  • 14 pillow insert5K/yr
  • 14 inch pillow insert6K/yr
  • 14x14 pillows3K/yr
  • pillow insert 14x143K/yr

Reviews and returns

What reviews say buyers love and hate about 14x14 Pillow Inserts

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
3.5%of orders come back
“Not consistent sizes”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

Keep looking

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Niches in the same category that score near this one. Research these next.

All Home & Kitchen niches

FAQ

Common 14x14 Pillow Inserts questions

Answered from the same tracked data.